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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Social media and digital marketing agencies will die out within ten years

Social media and digital marketing agencies will die out within ten years | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
When Middle East is at its peak of digital intercession, European students/ to be marketers claim that social media and digital marketing agencies wil...
Ali Sajid's insight:

The current crop of graduates embarking on a career in advertising and marketing do not believe they are ‘digital natives’. Instead, they believe it is the generation ten years younger than them who will be the true masters of digital media.


They also believe stand-alone social media agencies will no longer exist in 10 years time, having vanished from an advertising landscape, which will become dominated by Content Marketing and ‘PR Thinking’.

 

These are some of the findings from a new report published by the MediaSchool Group. Titled the ‘Next Generation of Marcoms’, the report contains a survey of more than 2,000 students aged between 20 and 25 years old studying Advertising, Marketing Communications, Design, PR and Events.

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Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years

Google’s Biz Chief: 50 Percent of Ads Will Go Online in the Next Five Years | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A big bet on the future of Web advertising over the next half-decade, from the man in charge of Google's monetization efforts.
Ali Sajid's insight:

“There’s currently about $800 billion in the global advertising market today. That’s a very large number, but online advertising accounts for less than $100 billion of that number." “There is a reasonable probability that over 50 percent of advertising goes online in the next five years.”

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Infographic - Social Media Statistics for 2013

Infographic - Social Media Statistics for 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Some great social media statistics for 2013 covering Facebook, Twitter, Google + Instagram and Pinterest.
Ali Sajid's insight:

23% of users check Facebook 5 or more times per day

69% of Twitter follow are due to friend recommendations

56% of customer tweets to brands etc are being ignored – poor show!

34% of marketers have generated leads using Twitter

625,000 people are joining Google + everyday – yet so many ‘experts’ tell people to ignore it…

50% of Pinterest users have children and 80% of users are women

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50% of Web Sales to Occur Via Social Media by 2015

50% of Web Sales to Occur Via Social Media by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
Ali Sajid's insight:

Although some brands over the years have been skeptical about how social media can bring in revenue, a new study reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

 

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.

 

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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Pinterest sees site visits increase by 4,000% in just 6 months

Pinterest sees site visits increase by 4,000% in just 6 months | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Pinterest, despite still being an invitation only site, is continuing to grow at pretty impressive rates, with the most recent spike seen in the past 6 months.

According to statistics ...
Ali Sajid's insight:

Pinterest received nearly 11 million visits during the week ending December 17, which is a staggering 4,000% increase in comparison to visitor statistics 6 months earlier in June, when it only had around 275,000 visitors.While at first glance the site might appear to be female dominated, it’s interesting to find that the statistics reveal that the gap isn’t as large as we would have expected, with women making up 58% of the visitors to the site in the 12 weeks ending December 17th. 59% of the visitors were aged 25 to 44.

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Worldwide Ad Spend Grows Steadily by 5.4% in 2012

Worldwide Ad Spend Grows Steadily by 5.4% in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
eMarketer’s latest forecast for worldwide ad spending finds that growth will remain healthy throughout the forecast period, with Asia-Pacific, Latin America and Eastern Europe rapidly increasing their investments.
Ali Sajid's insight:

Total media ad spending worldwide rose 5.4% this year to just under $519 billion—an uptick in the growth rate since 2011’s increase of 3.6%. Ad spending will continue to climb at a similar pace throughout, which extends through 2016. By that year, worldwide ad spending will top $628 billion.

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Saudi Arabia accounts for 29% of GCC advertising market

Ali Sajid's insight:

Quick Facts

 

Saudi Arabia’s advertising market is estimated at nearly SR 1.5 billion - accounts for 29% of the total GCC market.

 

Electronic advertising market is estimated at 12% of the total or SR 150 million.

 

13 million people make use internet in Saudi Arabia.

 

There are six million Facebook users in the Kingdom.

 

Saudi Arabia has one of the largest No. of YouTube users in the world. YouTube gets 90 million hits a day.

 

Kingdom’s advertising market would cross SR 2 billion this year.

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Facebook could see a mass Exodus in the Middle East | Digital Marketing

Facebook could see a mass Exodus in the Middle East | Digital Marketing | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
Ali Sajid's insight:

As of December 31, 2012, the Middle East had 23,811,620 Facebook subscribers, which is a penetration rate of 10.6%. But while one out of 10 people possess an account in the region, the story varies between countries. Iraq's user base is just over 2.5 million, an 8.2% penetration rate, while social media hungry UAE clocks in with 3.4 million users, giving it a 41.7% penetration rate.

 

But is Facebook destined for an eventual decline in the Middle East? We don't think so!!

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Mobile ad spend more than doubled in 2012

Mobile ad spend more than doubled in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to a new eMarketer forecast, worldwide mobile ad spending more than doubled last year and is set to continue fast-paced increases through 2016. Last year’s growth was led by the US as well as emerging markets around the world.
Ali Sajid's insight:

Mobile ad spending around the world more than doubled last year, according to eMarketer estimates, and though growth will be moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016.

 

In 2012, mobile spending was at $8.41 billion, according to eMarketer’s forecast—up from just over $4 billion the year before and $2.34 billion in 2010. eMarketer’s estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included.

 
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Google plus - Facts and Figures

Google plus - Facts and Figures | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

More than 500 million users have upgraded to Google+ accounts, while 235 million are actively using Google+ features (like +1′ing apps, or following friends in Google Search

 

135 million users are active in the  Google+ stream proper, the service’s equivalent of Facebook’s news feed. The numbers show significant growth from June, when Google+ only had 250 million total accounts and 150 million monthly active users.

 

While far from Facebook’s 1 billion monthly active users, the growth shows that Google+ isn’t something to be ignored. Even if you don’t use the service as a true Facebook replacement, it’s becoming increasingly complementary to Google’s other services.

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Global Media Intelligence Report -2012

Ali Sajid's insight:

Globally, spending on measured media will rise from $538.75 billion in 2012 to $676.17 billion in 2016. But tough economic realities are mirrored in some regional figures. As Western Europe and North America struggle to regain
momentum, media spending will post low single-digit gains. Other parts of the world will do far better.

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Global adspend to grow by 4.1% in 2013

Ali Sajid's insight:
Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015Developing markets to contribute 61% of adspend growth between 2012 and 2015, and increase their share of global adspend from 34% to 37%Online video and social media to help drive 20% annual growth in internet display over the next three yearsInternet advertising to exceed combined newspaper and magazine total in 2015
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