Media Intelligence - Middle East and North Africa (MENA)
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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Exclusive Ipsos Report: Internet Stats in MENA [INFOGRAPHIC]

Exclusive Ipsos Report: Internet Stats in MENA [INFOGRAPHIC] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
            Ipsos has released its latest report on MENA internet users and behavior, which it has conducted fro
Ali Sajid's insight:

Ipsos has released its latest report on MENA internet users and behavior, which it has conducted from a user based study that covered 11 Middle East and North African countries. the report unveils a lot of inormation on internet users in the region, currently over 30 million users out of MENA 102 million people who are over 15 years old.

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B2b social media interactions in GCC to grow in 2013

B2b social media interactions in GCC to grow in 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Communications, media, and technology (CMT) players in the Middle East and North Africa (MENA) region have experienced double-digit growth in recent y...
Ali Sajid's insight:

Quick points

 

35% of internet users in the GCC use social networking sites for business purposes of which KSA represents the highest at 43%

 

93% of users in GCC using social networking sites for business purposes find it effective and useful. Kuwait represents the highest in this category at 96%

 

16 % of users in the GCC use social networking sites to discuss products, services and brands

 

KSA and Bahrain represent 19% in this category individually

 

55% of users on social networking sites in GCC are bilingual, 20% trilingual and 9% quadrilingual62% of the users in the region use Social Networking sites to stay in touch with real life friends

 

39% use it for connecting with new people

 

32% for connecting with new people with different cultural backgrounds

 

30% use it to share videos and photos.

 

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The Twitter landscape of 2013: recommendations for brands

The Twitter landscape of 2013: recommendations for brands | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.
Ali Sajid's insight:

As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.


Twitter is approximately 62% engagement, 38% broadcast. Females are also more likely to retweet than males, but replies were 18% more often authored by males.

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For B2B SMBs, Twitter Gets the Best Social Leads

For B2B SMBs, Twitter Gets the Best Social Leads | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Despite a majority of site visits coming from Facebook, for B2B small and medium-sized businesses, more than 80% of social media leads come from Twitter.
Ali Sajid's insight:

For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads.The study, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that visitors coming from Facebook made up 54% of all social media-sourced site visits, and those from Twitter just 32%. Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads. LinkedIn played a relatively minor role, accounting for 14% of site visits from social and 9% of social leads.

 
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Social Media Users Say Pinterest Is as Popular as Twitter

Social Media Users Say Pinterest Is as Popular as Twitter | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new study by Pew reveals that social media users use Pinterest just as much as they use Twitter.
Ali Sajid's insight:

Twitter attracted 16% of social media users, followed by 15% on Pinterest in 2012. Everyone's favorite pastime is still Facebook, though, raking in a majority of respondents' votes. Tumblr comes in as the least popular with only 6% of people on the site.

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Report: Consumers prefer to reach brands via email | Articles | Public Relations

Report: Consumers prefer to reach brands via email | Articles | Public Relations | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ninety-eight percent of customers have purchased an item as a result of email marketing, a survey says. You might want to start beefing up your email strategy.
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Ninety-eight percent of customers have purchased an item as a result of email marketing, a survey says.

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Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger)

Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger) | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Fast-Moving Consumer Goods (FMCG) saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.
Ali Sajid's insight:

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report. The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.

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Google's Expanded Travel Info Revamps Marketer Landscape

Google's Expanded Travel Info Revamps Marketer Landscape | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Google’s launch of travel-related search engines and acquisition of travel and restaurant guides have resulted in major changes to search engine results, maps, social graphs and mobile services.
Ali Sajid's insight:
“Travel Search Redefined: What Google's Travel Content Means for Marketers"
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Web Development Top B2B Priority in 2013

Web Development Top B2B Priority in 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
More than 9 in 10 business-to-business marketers say that their website is a key part of their content marketing strategy, which is why 70% are increasing spending on website development in 2013.
Ali Sajid's insight:

Web development is the most widely shared digital priority: according to research 70% of respondents are planning to increase spending on websites this year. Email marketing also received attention: 62% said they will be spending more on this outreach.

 
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Smartphone shipments 'to reach 1bn in 2013'

Smartphone shipments 'to reach 1bn in 2013' | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Smartphone shipments will reach one billion worldwide for the first time this year, according to a new report.
Ali Sajid's insight:
Smartphone shipments will reach one billion worldwide for the first time this year, according to a new report.

That would double the number of smartphones in use to two billion by the end of 2013, analysts Deloitte predict.

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Facebook could see a mass Exodus in the Middle East | Digital Marketing

Facebook could see a mass Exodus in the Middle East | Digital Marketing | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
Ali Sajid's insight:

As of December 31, 2012, the Middle East had 23,811,620 Facebook subscribers, which is a penetration rate of 10.6%. But while one out of 10 people possess an account in the region, the story varies between countries. Iraq's user base is just over 2.5 million, an 8.2% penetration rate, while social media hungry UAE clocks in with 3.4 million users, giving it a 41.7% penetration rate.

 

But is Facebook destined for an eventual decline in the Middle East? We don't think so!!

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Infographic - Social Media Statistics for 2013

Infographic - Social Media Statistics for 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Some great social media statistics for 2013 covering Facebook, Twitter, Google + Instagram and Pinterest.
Ali Sajid's insight:

23% of users check Facebook 5 or more times per day

69% of Twitter follow are due to friend recommendations

56% of customer tweets to brands etc are being ignored – poor show!

34% of marketers have generated leads using Twitter

625,000 people are joining Google + everyday – yet so many ‘experts’ tell people to ignore it…

50% of Pinterest users have children and 80% of users are women

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The State of Social Media in Saudi Arabia - Facts & Figures | 2012

The State of Social Media in Saudi Arabia - Facts & Figures | 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The tone of truth and moderation
Ali Sajid's insight:

Social media has topped the list of most visited websites in the Saudi Arabia with YouTube leading the pack, Facebook in third place and Twitter in sixth.

A recent study researched the main social media usage in the Kingdom on Twitter, Facebook, YouTube and LinkedIn and found out that the excessive access of users from the Kingdom has increased the use of Arabic in social media making it the fastest growing language currently on the internet. The Kingdom tops the list of Middle East countries when it comes to involvement in the social media in most of the statistics.

 

Twitter usage in the Kingdom grew ‘10 times’ the world average.

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Smartphone Apps industry surging to $25 billion in 2013

Smartphone Apps industry surging to $25 billion in 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
In 2007, at the dawn of the app market, few would have predicted the industry would soon become a billion dollar business. But thanks to the popularity of Apple's iPhone, Google's Android and other smartphone platforms, the app business is booming.
Ali Sajid's insight:

Mobile phone apps are expected to generate $25 billion in worldwide sales in 2013, up 62% from last year, according to new research from Gartner Inc.

 

Phone vendors will ship 919 million smartphones this year -- 50.1% of total mobile phone shipments.

 

Apple and Google now have more than 700,000 apps in their respective app stores. The time people spend using apps is growing, too. From December 2011 to December 2012, time spent by app users in the U.S. grew from 94 minutes to 127 minutes a day.

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Egypt leads in MENA's Q4 advertising spend

Egypt leads in MENA's Q4 advertising spend | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ipsos has released its Q4 advertising spend statistics for the MENA region. The findings show a total of $5.6 billion in advertising spend for the fourth quarter.
Ali Sajid's insight:

Ipsos has released its Q4 advertising spend statistics for the MENA region. The findings show a total of $5.6 billion in advertising spend for the fourth quarter. Egypt lead the way with $1.63 billion, followed by the UAE with $508.9 million, and Lebanon with $376 million. Lebanon was followed by KSA, Kuwait, Iraq, Qatar, Jordan, Oman, Bahrain and Syria.

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Saudi Arabia accounts for 29% of GCC advertising market

Ali Sajid's insight:

Quick Facts

 

Saudi Arabia’s advertising market is estimated at nearly SR 1.5 billion - accounts for 29% of the total GCC market.

 

Electronic advertising market is estimated at 12% of the total or SR 150 million.

 

13 million people make use internet in Saudi Arabia.

 

There are six million Facebook users in the Kingdom.

 

Saudi Arabia has one of the largest No. of YouTube users in the world. YouTube gets 90 million hits a day.

 

Kingdom’s advertising market would cross SR 2 billion this year.

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Consumer base in MENA growing by 5 million consumers annually

Consumer base in MENA growing by 5 million consumers annually | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
When a marketer plans to send out a communication today, has to understand that there are numerous factors standing tall between him and the end user....
Ali Sajid's insight:

The consumer base in the MENA region is growing at five million consumers per year. It indicated that spending is highest in the UAE at over 50 percent, followed by Saudi Arabia at 40 percent, and Qatar at 45 percent. Consumers now want bespoke attention whenever they deal with a product or service provider, all the way through the shopping experience — from innovations they help shape, to immediate rewards for loyalty. Payment is one area where consumers want it their way. According to the survey, 39 per cent of consumers globally prefer to pay by cash, whereas in MENA, 60 per cent opt for cash, much higher than the global average.

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January 2013 Social Media Report: Facebook Pages in United Arab Emirates - UPDATE

January 2013 Social Media Report: Facebook Pages in United Arab Emirates - UPDATE | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
In 2013, we continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
Ali Sajid's insight:

Here is the latest insights of Facebook pages from UAE for the month of January 2013.

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Content Vaults to No. 1 Marketing Priority for 2013 but Do Middle East Marketers have a Content Marketing strategy for 2013, yet?

Content Vaults to No. 1 Marketing Priority for 2013 but Do Middle East Marketers have a Content Marketing strategy for 2013, yet? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Content marketing, named as a top priority this year by marketers, seems to have displaced social media as the “next big thing.” While interest in social media engagement remains high, emphasis on analytics related to such networks has waned since...
Ali Sajid's insight:

Middle Easterners have been fast adopters of technology. In-fact, the region leads the world in technology adoption. Internet and mobile penetration rates are growing, with major global social networks citing growth at its best in the region. Some of the world's prominent news networks sprung from the region, creating a legacy of content.

 

Despite all the reasons the Middle East is still far behind in content marketing. Arabic web content remains at only 2% of the world's content and consumption products are still largely originating from outside the region.

 

This represents a fantastic opportunity for businesses to stand out. Creating compelling, relevant and engaging content in Arabic and English should be a key part of any marketing strategy in the Middle East for 2013.

 

In this report published by Econsultancy and Adobe, which surveyed client-side marketers worldwide, found that content marketing had climbed to the top of the list in terms of importance, named as a top priority for 2013, pushing social media engagement behind.

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Digital to Account for One in Five Ad Dollars

Digital to Account for One in Five Ad Dollars | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
eMarketer’s latest forecast for worldwide digital ad spending finds digital taking an ever-greater share of total media ad dollars. By 2016, more than one-quarter of spending will go to online and mobile internet formats.
Ali Sajid's insight:

As a percent of total digital ad spending, Western Europe’s digital spending is slightly ahead of North America’s, at 24.9% this year vs. 24.6%. Asia-Pacific is not far behind, though in the world’s lagging region, the Middle East and Africa, just 7% of all ad dollars go to digital media. Though this percentage is set to double by 2016, but the region will still be far behind the near-30% of ad spending devoted to digital in Western Europe and North America.

 
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Marketers To Boost Social Ad Spend In 2013

Marketers To Boost Social Ad Spend In 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Marketers To Boost Social Ad Spend In 2013 - 01/30/2013
Ali Sajid's insight:

Social media has long been synonymous with “owned” or “earned” media -- the kind you don’t actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year.
 
That’s welcome news to Facebook, Twitter, Instagram and others as they ramp up paid ad opportunities on their respective platforms. Still, social media budgets remain relatively small. Last year, the vast majority (70%) of companies earmarked 1% to 10% of overall ad spending to social media, with only 13% allotting 21% or more.

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UAE set to be region's capital of Facebook world

UAE set to be region's capital of Facebook world | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Facebook users in UAE up by over half a million in last 6 months; However, survey claims many would like to quit as well
Ali Sajid's insight:

In the UAE the number has been growing steadily and increased by half a million new users during the last six months alone.

 

According to statistics available at Socialbakers the total number of FB users in United Arab Emirates is reaching 3,407,580 and grew by more than 442,860 in the last 6 months.

 

It also indicates a growing penetration of 68.49 per cent compared to the 58.16 per cent of internet users within the country.

 

Majority of the users in the UAE are men, outnumbering female users by more than double. There are 68 per cent male users and 32 per cent female users in the United Arab Emirates (UAE).

 

“The largest age group is currently 25-34 with total of 16,120,40 users, followed by the users in the age of 18-24”. 

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World GDP Continues To Slow

World GDP Continues To Slow | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
THE world’s growth continued to slow in the third quarter of last year, according to The Economist's measure of global GDP, based on 52 countries. Global growth...
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THE world’s growth continued to slow in the third quarter of last year, according to The Economist's measure of global GDP, based on 52 countries. Global growth fell by 0.4 percentage points from the previous quarter to 2.4%, its lowest level since the end of 2009.

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Sara Nabhan 's curator insight, February 6, 2013 11:05 PM

Based on 52 countires, the world's gdp is continuing to decline. The U.S was already obvious, but the world is following the U.S in its foreboding trails. Global growth fell by .4 percentage points until it reached 2.4 percent. Developed countries contributed a bit. There are emerging countries with growing economies too. 

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7 Social Media Trends for Consumers: Nielsen and McKinsey Research

7 Social Media Trends for Consumers: Nielsen and McKinsey Research | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey's Social Media Report, consumers were
Ali Sajid's insight:

Key findings from Nielsen and McKinsey’s Social Media Report where consumers were surveyed to discover how they use social networks.

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Digital Digest Special: Social Media in the MENA - 2012 Review

A personal take on the story of social media in the Middle East in the past year. In 20 slides... Also available at: http://www.slideshare.net/ictQATAR/digital-
Ali Sajid's insight:

Putting MENA usage in a global contex:

 

A 21-nation survey conducted by the Pew Research Center‟s Global Attitudes Project demonstrated the popularity of social networks across the globe and the increasingly important role of smartphones in accessing them.

 

The research also demonstrated often unique – or pronounced cultural sensibilities reflected on social networks.

 

Users of social networking in Tunisia (63%), Egypt (63%) and Jordan (62%) are also more likely than those in other countries to say they have posted on religion.

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