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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Saudi Arabia accounts for 29% of GCC advertising market

Ali Sajid's insight:

Quick Facts

 

Saudi Arabia’s advertising market is estimated at nearly SR 1.5 billion - accounts for 29% of the total GCC market.

 

Electronic advertising market is estimated at 12% of the total or SR 150 million.

 

13 million people make use internet in Saudi Arabia.

 

There are six million Facebook users in the Kingdom.

 

Saudi Arabia has one of the largest No. of YouTube users in the world. YouTube gets 90 million hits a day.

 

Kingdom’s advertising market would cross SR 2 billion this year.

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Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger)

Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger) | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Fast-Moving Consumer Goods (FMCG) saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.
Ali Sajid's insight:

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report. The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.

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Smartphone shipments 'to reach 1bn in 2013'

Smartphone shipments 'to reach 1bn in 2013' | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Smartphone shipments will reach one billion worldwide for the first time this year, according to a new report.
Ali Sajid's insight:
Smartphone shipments will reach one billion worldwide for the first time this year, according to a new report.

That would double the number of smartphones in use to two billion by the end of 2013, analysts Deloitte predict.

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Facebook could see a mass Exodus in the Middle East | Digital Marketing

Facebook could see a mass Exodus in the Middle East | Digital Marketing | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
Ali Sajid's insight:

As of December 31, 2012, the Middle East had 23,811,620 Facebook subscribers, which is a penetration rate of 10.6%. But while one out of 10 people possess an account in the region, the story varies between countries. Iraq's user base is just over 2.5 million, an 8.2% penetration rate, while social media hungry UAE clocks in with 3.4 million users, giving it a 41.7% penetration rate.

 

But is Facebook destined for an eventual decline in the Middle East? We don't think so!!

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60 Seconds In Social Media | Stats

60 Seconds In Social Media | Stats | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]
Ali Sajid's insight:

An average of 347,000 tweets are sent each and every minute of the day.

Incredible 1.87 million Likes are generated over this same period on Facebook.

4,320 minutes of video are uploaded to YouTube.

3,472 images are posted to Instagram.

More than 1,000 people visit Pinterest.

 

 

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Mobile ad spend more than doubled in 2012

Mobile ad spend more than doubled in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to a new eMarketer forecast, worldwide mobile ad spending more than doubled last year and is set to continue fast-paced increases through 2016. Last year’s growth was led by the US as well as emerging markets around the world.
Ali Sajid's insight:

Mobile ad spending around the world more than doubled last year, according to eMarketer estimates, and though growth will be moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016.

 

In 2012, mobile spending was at $8.41 billion, according to eMarketer’s forecast—up from just over $4 billion the year before and $2.34 billion in 2010. eMarketer’s estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included.

 
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Facebook penetration rates across the world - 2013

Facebook penetration rates across the world - 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Socialbakers has released an infographic revealing Facebook penetration rates across the world.
Ali Sajid's insight:

Socialbakers has released an infographic revealing Facebook penetration rates across the world. The infographic reveals that the United States, Canada, and Australia are among the top countries in terms of penetration percentage, with penetration rates at 50% or above. The infographic also reveals that Egypt has a penetration rate of 12%, or 10 million users.

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Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
New data reveals that photos on Facebook Pages generate 53% more Likes then the average post.
Ali Sajid's insight:

We are moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.

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Google plus - Facts and Figures

Google plus - Facts and Figures | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

More than 500 million users have upgraded to Google+ accounts, while 235 million are actively using Google+ features (like +1′ing apps, or following friends in Google Search

 

135 million users are active in the  Google+ stream proper, the service’s equivalent of Facebook’s news feed. The numbers show significant growth from June, when Google+ only had 250 million total accounts and 150 million monthly active users.

 

While far from Facebook’s 1 billion monthly active users, the growth shows that Google+ isn’t something to be ignored. Even if you don’t use the service as a true Facebook replacement, it’s becoming increasingly complementary to Google’s other services.

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Global Media Intelligence Report -2012

Ali Sajid's insight:

Globally, spending on measured media will rise from $538.75 billion in 2012 to $676.17 billion in 2016. But tough economic realities are mirrored in some regional figures. As Western Europe and North America struggle to regain
momentum, media spending will post low single-digit gains. Other parts of the world will do far better.

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Social Media Statistics and Facts 2012 [Infographic]

Social Media Statistics and Facts 2012 [Infographic] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

The Infographic covers statistics and facts of all major social media platform including – Facebook, Twitter, LinkedIn, Pinterest, Youtube and Blogging.

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72 Fascinating Social Media Marketing Facts and Statistics for 2012

72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting?
Ali Sajid's insight:

Social media and inbound marketing techniques have been a boon for marketers. Not only are leads generated through social and content marketing but also cost half as much as traditional outbound-lead generation.

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January 2013 Social Media Report: Facebook Pages in United Arab Emirates - UPDATE

January 2013 Social Media Report: Facebook Pages in United Arab Emirates - UPDATE | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
In 2013, we continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
Ali Sajid's insight:

Here is the latest insights of Facebook pages from UAE for the month of January 2013.

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Digital to Account for One in Five Ad Dollars

Digital to Account for One in Five Ad Dollars | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
eMarketer’s latest forecast for worldwide digital ad spending finds digital taking an ever-greater share of total media ad dollars. By 2016, more than one-quarter of spending will go to online and mobile internet formats.
Ali Sajid's insight:

As a percent of total digital ad spending, Western Europe’s digital spending is slightly ahead of North America’s, at 24.9% this year vs. 24.6%. Asia-Pacific is not far behind, though in the world’s lagging region, the Middle East and Africa, just 7% of all ad dollars go to digital media. Though this percentage is set to double by 2016, but the region will still be far behind the near-30% of ad spending devoted to digital in Western Europe and North America.

 
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World GDP Continues To Slow

World GDP Continues To Slow | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
THE world’s growth continued to slow in the third quarter of last year, according to The Economist's measure of global GDP, based on 52 countries. Global growth...
Ali Sajid's insight:

THE world’s growth continued to slow in the third quarter of last year, according to The Economist's measure of global GDP, based on 52 countries. Global growth fell by 0.4 percentage points from the previous quarter to 2.4%, its lowest level since the end of 2009.

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Sara Nabhan 's curator insight, February 6, 2013 11:05 PM

Based on 52 countires, the world's gdp is continuing to decline. The U.S was already obvious, but the world is following the U.S in its foreboding trails. Global growth fell by .4 percentage points until it reached 2.4 percent. Developed countries contributed a bit. There are emerging countries with growing economies too. 

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7 Social Media Trends for Consumers: Nielsen and McKinsey Research

7 Social Media Trends for Consumers: Nielsen and McKinsey Research | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey's Social Media Report, consumers were
Ali Sajid's insight:

Key findings from Nielsen and McKinsey’s Social Media Report where consumers were surveyed to discover how they use social networks.

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The State of Social Media in Saudi Arabia - Facts & Figures | 2012

The State of Social Media in Saudi Arabia - Facts & Figures | 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The tone of truth and moderation
Ali Sajid's insight:

Social media has topped the list of most visited websites in the Saudi Arabia with YouTube leading the pack, Facebook in third place and Twitter in sixth.

A recent study researched the main social media usage in the Kingdom on Twitter, Facebook, YouTube and LinkedIn and found out that the excessive access of users from the Kingdom has increased the use of Arabic in social media making it the fastest growing language currently on the internet. The Kingdom tops the list of Middle East countries when it comes to involvement in the social media in most of the statistics.

 

Twitter usage in the Kingdom grew ‘10 times’ the world average.

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50% of Web Sales to Occur Via Social Media by 2015

50% of Web Sales to Occur Via Social Media by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
Ali Sajid's insight:

Although some brands over the years have been skeptical about how social media can bring in revenue, a new study reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

 

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.

 

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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Facebook Pages Only Reach 17% Of Fans

Facebook Pages Only Reach 17% Of Fans | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
To optimize for GraphRank and get your posts to show up in your fans' news feed, you have to get more likes and comments every time you post.
Ali Sajid's insight:

For the average page, that’s just one out of six fans you’re reaching. Five out of six of your fans aren’t seeing you at all.

Your page is worth 83 percent less than what you think if, like many business owners or brand executives, you’re only looking at your total fan base count.

And whatever you spent to acquire your average fan, multiply that by six, because five out of six of your fans aren’t seeing your posts.

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Instagram Statistics 2012 : Infographic

Instagram Statistics 2012 : Infographic | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Everyone's talking about Instagram after the recent $1 billion Facebook acquisition, in just 2 years the app has aquired more than 50 million users.
Ali Sajid's insight:

So who are the 50 million Instagram users?

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Pinterest sees site visits increase by 4,000% in just 6 months

Pinterest sees site visits increase by 4,000% in just 6 months | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Pinterest, despite still being an invitation only site, is continuing to grow at pretty impressive rates, with the most recent spike seen in the past 6 months.

According to statistics ...
Ali Sajid's insight:

Pinterest received nearly 11 million visits during the week ending December 17, which is a staggering 4,000% increase in comparison to visitor statistics 6 months earlier in June, when it only had around 275,000 visitors.While at first glance the site might appear to be female dominated, it’s interesting to find that the statistics reveal that the gap isn’t as large as we would have expected, with women making up 58% of the visitors to the site in the 12 weeks ending December 17th. 59% of the visitors were aged 25 to 44.

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Worldwide Ad Spend Grows Steadily by 5.4% in 2012

Worldwide Ad Spend Grows Steadily by 5.4% in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
eMarketer’s latest forecast for worldwide ad spending finds that growth will remain healthy throughout the forecast period, with Asia-Pacific, Latin America and Eastern Europe rapidly increasing their investments.
Ali Sajid's insight:

Total media ad spending worldwide rose 5.4% this year to just under $519 billion—an uptick in the growth rate since 2011’s increase of 3.6%. Ad spending will continue to climb at a similar pace throughout, which extends through 2016. By that year, worldwide ad spending will top $628 billion.

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‘MENA residents spend more time consuming media than sleeping’

‘MENA residents spend more time consuming media than sleeping’ | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
AMMAN — People in the Middle East and North Africa (MENA) spend more time using the Internet, reading and watching media outlets than they do sleeping, according to figures released on Monday by Ipsos Jordan, a market research and studies company.
Ali Sajid's insight:

MENA residents spend about nine hours a day consuming media (using the Internet, watching TV, listening to the radio, etc.), while they sleep, on average, 6.9 hours a day.

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