Media Intelligence - Middle East and North Africa (MENA)
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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Facebook Users in the Mideast and North Africa: 28 Million Daily

Facebook Users in the Mideast and North Africa: 28 Million Daily | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Every month, 56 million people are active on Facebook in the Middle East and North Africa
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Facebook earns 41% of ad revenue from mobile phoneMedia - Zawya

Facebook earns 41% of ad revenue from mobile phoneMedia - Zawya | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
As consumer behaviour continues to evolve, marketers have started to look for better digital platforms that allow them to reach the right people at the appropriate time, Jonathan Labin, head of Facebook in the Middle East and Africa, said.
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REPORT: Facebook To Account For 12.9 Percent Of Mobile Internet Ad Revenues In 2013 - AllFacebook

REPORT: Facebook To Account For 12.9 Percent Of Mobile Internet Ad Revenues In 2013 - AllFacebook | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to the latest report from eMarketer, Facebook will go from no mobile Internet ad revenues whatsoever in 2011 to a 12.9 percent share of the market in 2013, with the digital marketing analysts pegging the social network’s total for the...
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Social Media Advertising - Spending Statistics and Trends

Social Media Advertising - Spending Statistics and Trends | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Social media advertising is big business, but to see just how big it is in different parts of the world and which companies are the biggest players, check out this infographic from Go-Gulf.com for ...
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March 2013 Social Media Report: Facebook Pages in United Arab Emirates

March 2013 Social Media Report: Facebook Pages in United Arab Emirates | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Curious about what has happened in your country in March? Get your new Facebook local report and learn about this month’s top performing brands!
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Why B2B Brands Must Invest In Social Media In 2013?

Why B2B Brands Must Invest In Social Media In 2013? | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it

Why B2B Brands Must Invest In Social Media In 2013

Ali Sajid's insight:

Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved.

And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.

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For B2B SMBs, Twitter Gets the Best Social Leads

For B2B SMBs, Twitter Gets the Best Social Leads | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Despite a majority of site visits coming from Facebook, for B2B small and medium-sized businesses, more than 80% of social media leads come from Twitter.
Ali Sajid's insight:

For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads.The study, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that visitors coming from Facebook made up 54% of all social media-sourced site visits, and those from Twitter just 32%. Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads. LinkedIn played a relatively minor role, accounting for 14% of site visits from social and 9% of social leads.

 
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Mobile Makes Its Mark on Worldwide Facebook Ad Spend

Mobile Makes Its Mark on Worldwide Facebook Ad Spend | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Facebook has made major strides on mobile in the past year and data on advertising revenues reflect that effort.
Ali Sajid's insight:

In 2012 one in five advertiser dollars on Facebook went to mobile.

 

Breaking down how that mobile spending was distributed by devices, smartphones and Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices. This parallels Android’s dominance in the worldwide smartphone market, while Apple’s iPad remains the tablet standard-bearer.

 
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UAE set to be region's capital of Facebook world

UAE set to be region's capital of Facebook world | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Facebook users in UAE up by over half a million in last 6 months; However, survey claims many would like to quit as well
Ali Sajid's insight:

In the UAE the number has been growing steadily and increased by half a million new users during the last six months alone.

 

According to statistics available at Socialbakers the total number of FB users in United Arab Emirates is reaching 3,407,580 and grew by more than 442,860 in the last 6 months.

 

It also indicates a growing penetration of 68.49 per cent compared to the 58.16 per cent of internet users within the country.

 

Majority of the users in the UAE are men, outnumbering female users by more than double. There are 68 per cent male users and 32 per cent female users in the United Arab Emirates (UAE).

 

“The largest age group is currently 25-34 with total of 16,120,40 users, followed by the users in the age of 18-24”. 

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7 Social Media Trends for Consumers: Nielsen and McKinsey Research

7 Social Media Trends for Consumers: Nielsen and McKinsey Research | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey's Social Media Report, consumers were
Ali Sajid's insight:

Key findings from Nielsen and McKinsey’s Social Media Report where consumers were surveyed to discover how they use social networks.

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The State of Social Media in Saudi Arabia - Facts & Figures | 2012

The State of Social Media in Saudi Arabia - Facts & Figures | 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The tone of truth and moderation
Ali Sajid's insight:

Social media has topped the list of most visited websites in the Saudi Arabia with YouTube leading the pack, Facebook in third place and Twitter in sixth.

A recent study researched the main social media usage in the Kingdom on Twitter, Facebook, YouTube and LinkedIn and found out that the excessive access of users from the Kingdom has increased the use of Arabic in social media making it the fastest growing language currently on the internet. The Kingdom tops the list of Middle East countries when it comes to involvement in the social media in most of the statistics.

 

Twitter usage in the Kingdom grew ‘10 times’ the world average.

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Facebook penetration rates across the world - 2013

Facebook penetration rates across the world - 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Socialbakers has released an infographic revealing Facebook penetration rates across the world.
Ali Sajid's insight:

Socialbakers has released an infographic revealing Facebook penetration rates across the world. The infographic reveals that the United States, Canada, and Australia are among the top countries in terms of penetration percentage, with penetration rates at 50% or above. The infographic also reveals that Egypt has a penetration rate of 12%, or 10 million users.

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Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
New data reveals that photos on Facebook Pages generate 53% more Likes then the average post.
Ali Sajid's insight:

We are moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.

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June 2013 Social Media Report: Facebook Pages in United Arab Emirates

June 2013 Social Media Report: Facebook Pages in United Arab Emirates | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
SOCIALBAKERS SOCIAL MEDIA REPORT
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Middle East Social Media Usage [INFOGRAPHIC]

Middle East Social Media Usage [INFOGRAPHIC] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Bet you will like these posts below Arab Open Government plan - use Social Media!
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April 2013 Social Media Report: Facebook Pages in United Arab Emirates

April 2013 Social Media Report: Facebook Pages in United Arab Emirates | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Curious about what has happened in your country in April? Get your new Facebook local report and learn about this month’s top performing brands!
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Customers across Middle East are feeling neglected by consumer brands [Survey]

Customers across Middle East are feeling neglected by consumer brands [Survey] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to the latest research by Silah Gulf, customers across the region are feeling neglected by consumer brands; not because of the lack of commu...
Ali Sajid's insight:

According to a survey by Silah Gulf which identified 70% of the respondents monitored social channels, but less than 5% have integrated social media into other customer interaction channels such as their call centre. While some organisations refute social media's influence, others recognise its impact, have appointed specialist teams to understand, monitor and plan a suitable response. Those who ignore social media do so at their peril.

 

As per the latest data: 51% of companies acquire customers through social media channels such as Facebook, Twitter, LinkedIn and a Company blog. 79% of online shoppers spend at least 50% of their shopping time researching products.

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Saudi Arabia accounts for 29% of GCC advertising market

Ali Sajid's insight:

Quick Facts

 

Saudi Arabia’s advertising market is estimated at nearly SR 1.5 billion - accounts for 29% of the total GCC market.

 

Electronic advertising market is estimated at 12% of the total or SR 150 million.

 

13 million people make use internet in Saudi Arabia.

 

There are six million Facebook users in the Kingdom.

 

Saudi Arabia has one of the largest No. of YouTube users in the world. YouTube gets 90 million hits a day.

 

Kingdom’s advertising market would cross SR 2 billion this year.

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January 2013 Social Media Report: Facebook Pages in United Arab Emirates - UPDATE

January 2013 Social Media Report: Facebook Pages in United Arab Emirates - UPDATE | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
In 2013, we continue providing you with our popular Local Reports. Don’t forget to read the summary of the recent innovations that made our Reports the best monthly resource of the local insights on Facebook!
Ali Sajid's insight:

Here is the latest insights of Facebook pages from UAE for the month of January 2013.

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Marketers To Boost Social Ad Spend In 2013

Marketers To Boost Social Ad Spend In 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Marketers To Boost Social Ad Spend In 2013 - 01/30/2013
Ali Sajid's insight:

Social media has long been synonymous with “owned” or “earned” media -- the kind you don’t actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year.
 
That’s welcome news to Facebook, Twitter, Instagram and others as they ramp up paid ad opportunities on their respective platforms. Still, social media budgets remain relatively small. Last year, the vast majority (70%) of companies earmarked 1% to 10% of overall ad spending to social media, with only 13% allotting 21% or more.

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Facebook could see a mass Exodus in the Middle East | Digital Marketing

Facebook could see a mass Exodus in the Middle East | Digital Marketing | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
Ali Sajid's insight:

As of December 31, 2012, the Middle East had 23,811,620 Facebook subscribers, which is a penetration rate of 10.6%. But while one out of 10 people possess an account in the region, the story varies between countries. Iraq's user base is just over 2.5 million, an 8.2% penetration rate, while social media hungry UAE clocks in with 3.4 million users, giving it a 41.7% penetration rate.

 

But is Facebook destined for an eventual decline in the Middle East? We don't think so!!

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60 Seconds In Social Media | Stats

60 Seconds In Social Media | Stats | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]
Ali Sajid's insight:

An average of 347,000 tweets are sent each and every minute of the day.

Incredible 1.87 million Likes are generated over this same period on Facebook.

4,320 minutes of video are uploaded to YouTube.

3,472 images are posted to Instagram.

More than 1,000 people visit Pinterest.

 

 

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50% of Web Sales to Occur Via Social Media by 2015

50% of Web Sales to Occur Via Social Media by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
Ali Sajid's insight:

Although some brands over the years have been skeptical about how social media can bring in revenue, a new study reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

 

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.

 

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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Facebook Pages Only Reach 17% Of Fans

Facebook Pages Only Reach 17% Of Fans | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
To optimize for GraphRank and get your posts to show up in your fans' news feed, you have to get more likes and comments every time you post.
Ali Sajid's insight:

For the average page, that’s just one out of six fans you’re reaching. Five out of six of your fans aren’t seeing you at all.

Your page is worth 83 percent less than what you think if, like many business owners or brand executives, you’re only looking at your total fan base count.

And whatever you spent to acquire your average fan, multiply that by six, because five out of six of your fans aren’t seeing your posts.

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