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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
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Bahrain: Five-year media strategy announced - Zawya

Bahrain: Five-year media strategy announced - Zawya | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Bahrain: Five-year media strategy announced
Ali Sajid's insight:

Bahrain is planning to launch a comprehensive rehabilitation and development of the information and communication sector as part of its new media strategy.

The five-year strategic plan (2013- 2018) seeks to support professionalism in media practice and production, enhance national unity, ensure security and stability, spread a spirit of harmony and tolerance and contribute to the spreading of awareness and knowledge throughout the community

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A Public Relations study reveals corporate reputation drives sales

Middle East business and financial news, directory and current events. AME Info provides constant business and news updates.
Ali Sajid's insight:
A Public Relations study reveals the results of a corporate reputation study commissioned earlier this year which looks at how corporate reputation affects consumers in Bahrain.

According to the study conducted with AMRB, one of the leading market research agencies in the MENA region, companies are risking as much as BD3.6bn between them by not investing in their reputations following the revelation that 88% of respondents have based buying decisions purely on an organization's reputation.

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