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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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The Twitter landscape of 2013: recommendations for brands

The Twitter landscape of 2013: recommendations for brands | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.
Ali Sajid's insight:

As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.


Twitter is approximately 62% engagement, 38% broadcast. Females are also more likely to retweet than males, but replies were 18% more often authored by males.

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Marketers To Boost Social Ad Spend In 2013

Marketers To Boost Social Ad Spend In 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Marketers To Boost Social Ad Spend In 2013 - 01/30/2013
Ali Sajid's insight:

Social media has long been synonymous with “owned” or “earned” media -- the kind you don’t actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year.
 
That’s welcome news to Facebook, Twitter, Instagram and others as they ramp up paid ad opportunities on their respective platforms. Still, social media budgets remain relatively small. Last year, the vast majority (70%) of companies earmarked 1% to 10% of overall ad spending to social media, with only 13% allotting 21% or more.

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How the World Consumes Social Media | Facts and Figures

How the World Consumes Social Media | Facts and Figures | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Social media is trending globally. Check out this infographic to learn about how quickly social media has become prominent around the world.
Ali Sajid's insight:

Over the past decade social media usage has been one of the most rapidly and universally adopted activities since the invention of breathing. More than half of the world's 2.4 billion Internet users sign in to a social network regularly — a figure that is rapidly increasing.

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Digital Digest Special: Social Media in the MENA - 2012 Review

A personal take on the story of social media in the Middle East in the past year. In 20 slides... Also available at: http://www.slideshare.net/ictQATAR/digital-
Ali Sajid's insight:

Putting MENA usage in a global contex:

 

A 21-nation survey conducted by the Pew Research Center‟s Global Attitudes Project demonstrated the popularity of social networks across the globe and the increasingly important role of smartphones in accessing them.

 

The research also demonstrated often unique – or pronounced cultural sensibilities reflected on social networks.

 

Users of social networking in Tunisia (63%), Egypt (63%) and Jordan (62%) are also more likely than those in other countries to say they have posted on religion.

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The State of Social Media in Saudi Arabia - Facts & Figures | 2012

The State of Social Media in Saudi Arabia - Facts & Figures | 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The tone of truth and moderation
Ali Sajid's insight:

Social media has topped the list of most visited websites in the Saudi Arabia with YouTube leading the pack, Facebook in third place and Twitter in sixth.

A recent study researched the main social media usage in the Kingdom on Twitter, Facebook, YouTube and LinkedIn and found out that the excessive access of users from the Kingdom has increased the use of Arabic in social media making it the fastest growing language currently on the internet. The Kingdom tops the list of Middle East countries when it comes to involvement in the social media in most of the statistics.

 

Twitter usage in the Kingdom grew ‘10 times’ the world average.

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50% of Web Sales to Occur Via Social Media by 2015

50% of Web Sales to Occur Via Social Media by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
Ali Sajid's insight:

Although some brands over the years have been skeptical about how social media can bring in revenue, a new study reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

 

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.

 

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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Forbes Middle East report - numbers and social media figures for the major news portals, news channels and newspapers in the #MENA for 2012

Forbes Middle East report - numbers and social media figures for the major news portals, news channels and newspapers in the #MENA for 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
If you liked this post, say thanks by sharing it:Pin It Ever wondered where the MENA region gets is news from online? With the year wrapping up, Forbes Middle East released a report on the traffic ...
Ali Sajid's insight:

Forbes Middle East released a report on the traffic numbers and social media figures for the major news portals, news channels and newspapers.

Top 10 News portals in the MENA for 2012

Top 10 Newspaper websites in the MENA for 2012

Top 3 Satellite News Channel websites in the MENA for 2012

Top 10 Newspapers on Social Networks in the MENA for 2012

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Instagram Statistics 2012 : Infographic

Instagram Statistics 2012 : Infographic | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Everyone's talking about Instagram after the recent $1 billion Facebook acquisition, in just 2 years the app has aquired more than 50 million users.
Ali Sajid's insight:

So who are the 50 million Instagram users?

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Internet Marketing Trends Report - Middle East 2012

Ali Sajid's insight:

Digital Ad Spending on the Rise; Mobile Marketing to Spike in 2012

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Arab digital media to double advertising market by 2015

Arab digital media to double advertising market by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Cutting-edge companies across the Arab world recognize that digital marketing holds the potential to redefine the playing field in sectors and regions across the globe, the latest white paper by CTPartners Executive Search Inc.
Ali Sajid's insight:

Digital media will more than double its share of the Arab world's advertising market by 2015, according to a recent study by Deloitte. Its Arab Media Outlook said digital is the fastest growing media platform in the region and accounted for four percent of the total advertising spend in 2011.

 

Deloitte said it expects digital to grow at a compound annual growth rate (CAGR) of 35 percent over the next three years, generating about $580 million across the region by 2015.

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Global adspend to grow by 4.1% in 2013

Ali Sajid's insight:
Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015Developing markets to contribute 61% of adspend growth between 2012 and 2015, and increase their share of global adspend from 34% to 37%Online video and social media to help drive 20% annual growth in internet display over the next three yearsInternet advertising to exceed combined newspaper and magazine total in 2015
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72 Fascinating Social Media Marketing Facts and Statistics for 2012

72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting?
Ali Sajid's insight:

Social media and inbound marketing techniques have been a boon for marketers. Not only are leads generated through social and content marketing but also cost half as much as traditional outbound-lead generation.

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Global Mobile Advertising Market Valued at $5.3 Billion (EUR 3.8 Billion)

Global Mobile Advertising Market Valued at $5.3 Billion (EUR 3.8 Billion) | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

Despite the overall increase in mobile ad spend, MENA still has a long way to go

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Mobile Makes Its Mark on Worldwide Facebook Ad Spend

Mobile Makes Its Mark on Worldwide Facebook Ad Spend | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Facebook has made major strides on mobile in the past year and data on advertising revenues reflect that effort.
Ali Sajid's insight:

In 2012 one in five advertiser dollars on Facebook went to mobile.

 

Breaking down how that mobile spending was distributed by devices, smartphones and Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices. This parallels Android’s dominance in the worldwide smartphone market, while Apple’s iPad remains the tablet standard-bearer.

 
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Around the World in Social Networking

Around the World in Social Networking | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Find out all the statistics for Social Networking around the Globe and the Rise of the Internet in this sophisticated and visually beautiful infograph
Ali Sajid's insight:

The growth of Social networking has been swift and shows no signs of slowing down. These numbers re-enforce the Social Networking's ascent to Global dominance!

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30 billion ads say iPad now more popular for mobile marketers than iPhone

30 billion ads say iPad now more popular for mobile marketers than iPhone | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Gentlemen may prefer blondes, but advertisers like iPads.
Ali Sajid's insight:

Overall, mobile ad prices rose over 50 percent in the fourth quarter of 2012, but advertisers paid most for ads on iPads: $1.12 per thousand impressions. iOS ad prices in general rose 66 percent, while ads on Android devices became 54 percent more expensive.

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Digital Advertising Broke $100 Billion in 2012

Digital Advertising Broke $100 Billion in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Worldwide digital ad spending broke $100 billion in 2012, according to eMarketer.
Ali Sajid's insight:

The biggest growth in digital advertising is happening outside of so-called mature markets. In particular, digital ad spending grew 55.8% in the Middle East and Africa in 2012 and 38.4% in Eastern Europe compared to 21.5% and 13.9% for North America and Western Europe, respectively.

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Mobile ad spend more than doubled in 2012

Mobile ad spend more than doubled in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to a new eMarketer forecast, worldwide mobile ad spending more than doubled last year and is set to continue fast-paced increases through 2016. Last year’s growth was led by the US as well as emerging markets around the world.
Ali Sajid's insight:

Mobile ad spending around the world more than doubled last year, according to eMarketer estimates, and though growth will be moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016.

 

In 2012, mobile spending was at $8.41 billion, according to eMarketer’s forecast—up from just over $4 billion the year before and $2.34 billion in 2010. eMarketer’s estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included.

 
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Facebook penetration rates across the world - 2013

Facebook penetration rates across the world - 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Socialbakers has released an infographic revealing Facebook penetration rates across the world.
Ali Sajid's insight:

Socialbakers has released an infographic revealing Facebook penetration rates across the world. The infographic reveals that the United States, Canada, and Australia are among the top countries in terms of penetration percentage, with penetration rates at 50% or above. The infographic also reveals that Egypt has a penetration rate of 12%, or 10 million users.

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YouTube UAE Research Fact Sheet - 2012

YouTube UAE Research Fact Sheet - 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
YouTube UAE Research Fact Sheet     Background/ Research methodology Sample size: 600 Target group: YouTube users in UAE, 15 years a
Ali Sajid's insight:

First time study by Google measuring YouTube users in the UAE.

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Global Media Intelligence Report -2012

Ali Sajid's insight:

Globally, spending on measured media will rise from $538.75 billion in 2012 to $676.17 billion in 2016. But tough economic realities are mirrored in some regional figures. As Western Europe and North America struggle to regain
momentum, media spending will post low single-digit gains. Other parts of the world will do far better.

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Worldwide Ad Spend Grows Steadily by 5.4% in 2012

Worldwide Ad Spend Grows Steadily by 5.4% in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
eMarketer’s latest forecast for worldwide ad spending finds that growth will remain healthy throughout the forecast period, with Asia-Pacific, Latin America and Eastern Europe rapidly increasing their investments.
Ali Sajid's insight:

Total media ad spending worldwide rose 5.4% this year to just under $519 billion—an uptick in the growth rate since 2011’s increase of 3.6%. Ad spending will continue to climb at a similar pace throughout, which extends through 2016. By that year, worldwide ad spending will top $628 billion.

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Social Media Statistics and Facts 2012 [Infographic]

Social Media Statistics and Facts 2012 [Infographic] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

The Infographic covers statistics and facts of all major social media platform including – Facebook, Twitter, LinkedIn, Pinterest, Youtube and Blogging.

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‘MENA residents spend more time consuming media than sleeping’

‘MENA residents spend more time consuming media than sleeping’ | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
AMMAN — People in the Middle East and North Africa (MENA) spend more time using the Internet, reading and watching media outlets than they do sleeping, according to figures released on Monday by Ipsos Jordan, a market research and studies company.
Ali Sajid's insight:

MENA residents spend about nine hours a day consuming media (using the Internet, watching TV, listening to the radio, etc.), while they sleep, on average, 6.9 hours a day.

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Worldwide, Internet Ad Spend Grows More than Other Media in First Half of 2012

Worldwide, Internet Ad Spend Grows More than Other Media in First Half of 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Overall advertising investment is up 2.7 percent with tv holding the majority of advertising dollars globally according to Nielsen’s Global Adview Pulse report.
Ali Sajid's insight:

Advertising is on the rise around the globe and across nearly all media types, according to Neilsen. Gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 percent.

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