Media Intelligence - Middle East and North Africa (MENA)
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Media Intelligence - Middle East and North Africa (MENA)
Advertising, PR, Social Media and Digital Marketing facts, including statistics, firsts, rankings and forecasts from the Middle East!
Curated by Ali Sajid
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Dubai Lynx entries reach all time high - Zawya

Dubai Lynx entries reach all time high - Zawya | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
For a fourth year in a row the number of entries have steadily increased, with an overall growth in 2014 of 9% versus last year, across 15 entry categories: Film (192 entries),
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Region’s ad spend gets on good times bandwagon - Zawya

Region’s ad spend gets on good times bandwagon
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Saudi Arabia accounts for 29% of GCC advertising market

Ali Sajid's insight:

Quick Facts

 

Saudi Arabia’s advertising market is estimated at nearly SR 1.5 billion - accounts for 29% of the total GCC market.

 

Electronic advertising market is estimated at 12% of the total or SR 150 million.

 

13 million people make use internet in Saudi Arabia.

 

There are six million Facebook users in the Kingdom.

 

Saudi Arabia has one of the largest No. of YouTube users in the world. YouTube gets 90 million hits a day.

 

Kingdom’s advertising market would cross SR 2 billion this year.

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Consumer base in MENA growing by 5 million consumers annually

Consumer base in MENA growing by 5 million consumers annually | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
When a marketer plans to send out a communication today, has to understand that there are numerous factors standing tall between him and the end user....
Ali Sajid's insight:

The consumer base in the MENA region is growing at five million consumers per year. It indicated that spending is highest in the UAE at over 50 percent, followed by Saudi Arabia at 40 percent, and Qatar at 45 percent. Consumers now want bespoke attention whenever they deal with a product or service provider, all the way through the shopping experience — from innovations they help shape, to immediate rewards for loyalty. Payment is one area where consumers want it their way. According to the survey, 39 per cent of consumers globally prefer to pay by cash, whereas in MENA, 60 per cent opt for cash, much higher than the global average.

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Lebanon online advertising spending rises by 29 percent

Lebanon online advertising spending rises by 29 percent
Ali Sajid's insight:

Quick Facts

 

Real advertising expenditures in Lebanon had climbed to $182 million in 2012 from $174 million in 2011

 

Lebanon’s advertising spending outpaced GDP growth by increasing 4.5 percent in 2012

 

Online advertising posting a whopping 29 percent growth rate while still maintaining the smallest market share

 

Radio and TV advertising spending gained 11 and 8 percent respectively while newspaper and magazine ads grew 5 percent

 

Billboard ad spending fell 4.4 percent in 2012 but maintained second place in the market in spite of the slump

 

In terms of market share, television advertisement accounted for 39 percent of expenditures at $71 million, followed by outdoor billboards with 23.6 percent at $43 million, and newspapers with an 18 percent share at $33 million.

 

Magazines, radio and online portals attracted 8.8 percent, 7.4 percent and 2.5 percent respectively.

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Digital to Account for One in Five Ad Dollars

Digital to Account for One in Five Ad Dollars | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
eMarketer’s latest forecast for worldwide digital ad spending finds digital taking an ever-greater share of total media ad dollars. By 2016, more than one-quarter of spending will go to online and mobile internet formats.
Ali Sajid's insight:

As a percent of total digital ad spending, Western Europe’s digital spending is slightly ahead of North America’s, at 24.9% this year vs. 24.6%. Asia-Pacific is not far behind, though in the world’s lagging region, the Middle East and Africa, just 7% of all ad dollars go to digital media. Though this percentage is set to double by 2016, but the region will still be far behind the near-30% of ad spending devoted to digital in Western Europe and North America.

 
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Marketers To Boost Social Ad Spend In 2013

Marketers To Boost Social Ad Spend In 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Marketers To Boost Social Ad Spend In 2013 - 01/30/2013
Ali Sajid's insight:

Social media has long been synonymous with “owned” or “earned” media -- the kind you don’t actually pay for. But a new survey commissioned by Nielsen unit Vizu indicates that three-quarters of advertisers are spending on paid social advertising and nearly two-thirds (64%) plan to increase their social ad budgets this year.
 
That’s welcome news to Facebook, Twitter, Instagram and others as they ramp up paid ad opportunities on their respective platforms. Still, social media budgets remain relatively small. Last year, the vast majority (70%) of companies earmarked 1% to 10% of overall ad spending to social media, with only 13% allotting 21% or more.

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UAE's ad spend totalled $1.58bn in 2012

UAE's ad spend totalled $1.58bn in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
The pick up will hold good during the early months of this year
Ali Sajid's insight:
UAE retained its ranking as the top advertising market in the region for 2012 with some ease, with an ad spend totalling $1.58 billion against the $1.44 billion in 2011. In second spot was Saudi Arabia ($1.42 billion from an 8 per cent growth) and Egypt (which recorded a 17 per cent gain to $1.12 billion despite the tense political situation during the better part of the year), according to data consolidated by Pan Arab Research Centre (Parc).
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Mobile ad spend more than doubled in 2012

Mobile ad spend more than doubled in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
According to a new eMarketer forecast, worldwide mobile ad spending more than doubled last year and is set to continue fast-paced increases through 2016. Last year’s growth was led by the US as well as emerging markets around the world.
Ali Sajid's insight:

Mobile ad spending around the world more than doubled last year, according to eMarketer estimates, and though growth will be moderate this year, double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016.

 

In 2012, mobile spending was at $8.41 billion, according to eMarketer’s forecast—up from just over $4 billion the year before and $2.34 billion in 2010. eMarketer’s estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included.

 
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Forbes Middle East report - numbers and social media figures for the major news portals, news channels and newspapers in the #MENA for 2012

Forbes Middle East report - numbers and social media figures for the major news portals, news channels and newspapers in the #MENA for 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
If you liked this post, say thanks by sharing it:Pin It Ever wondered where the MENA region gets is news from online? With the year wrapping up, Forbes Middle East released a report on the traffic ...
Ali Sajid's insight:

Forbes Middle East released a report on the traffic numbers and social media figures for the major news portals, news channels and newspapers.

Top 10 News portals in the MENA for 2012

Top 10 Newspaper websites in the MENA for 2012

Top 3 Satellite News Channel websites in the MENA for 2012

Top 10 Newspapers on Social Networks in the MENA for 2012

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Global Media Intelligence Report -2012

Ali Sajid's insight:

Globally, spending on measured media will rise from $538.75 billion in 2012 to $676.17 billion in 2016. But tough economic realities are mirrored in some regional figures. As Western Europe and North America struggle to regain
momentum, media spending will post low single-digit gains. Other parts of the world will do far better.

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Worldwide Ad Spend Grows Steadily by 5.4% in 2012

Worldwide Ad Spend Grows Steadily by 5.4% in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
eMarketer’s latest forecast for worldwide ad spending finds that growth will remain healthy throughout the forecast period, with Asia-Pacific, Latin America and Eastern Europe rapidly increasing their investments.
Ali Sajid's insight:

Total media ad spending worldwide rose 5.4% this year to just under $519 billion—an uptick in the growth rate since 2011’s increase of 3.6%. Ad spending will continue to climb at a similar pace throughout, which extends through 2016. By that year, worldwide ad spending will top $628 billion.

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Social Media Statistics and Facts 2012 [Infographic]

Social Media Statistics and Facts 2012 [Infographic] | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ali Sajid's insight:

The Infographic covers statistics and facts of all major social media platform including – Facebook, Twitter, LinkedIn, Pinterest, Youtube and Blogging.

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ZenithOptimedia identifies Six Future Trends for the Next 25 Years

ZenithOptimedia identifies Six Future Trends for the Next 25 Years | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Retailing is set to undergo a revolution that will see the high street transform from the place where we buy products and services to a hi-tech world...
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Egypt leads in MENA's Q4 advertising spend

Egypt leads in MENA's Q4 advertising spend | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Ipsos has released its Q4 advertising spend statistics for the MENA region. The findings show a total of $5.6 billion in advertising spend for the fourth quarter.
Ali Sajid's insight:

Ipsos has released its Q4 advertising spend statistics for the MENA region. The findings show a total of $5.6 billion in advertising spend for the fourth quarter. Egypt lead the way with $1.63 billion, followed by the UAE with $508.9 million, and Lebanon with $376 million. Lebanon was followed by KSA, Kuwait, Iraq, Qatar, Jordan, Oman, Bahrain and Syria.

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Local Marketing Still Gets Top-Down Management

Local Marketing Still Gets Top-Down Management | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Digital outreach gives brands new, targeted local touchpoints to reach consumers, and can help get them in the door at the nearest retail location. As a result, local marketing has become a much more valuable proposition for marketers.
Ali Sajid's insight:

Driving customers into store locations is an essential step in the path to purchase, and local advertising is one of the best ways to reach consumers “on the ground.”

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Apple iPad surges to 70% market share

Apple continued its slow creep to total tablet domination, shipping 17 million iPad 2 and new iPad tablets in Q2--a 44% increase from the previous quarter.
Ali Sajid's insight:

Now the advertisers know when to put in the digital ad money!

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Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger)

Ad Spend by Sector: Consumer Goods Marketers Spend Big(ger) | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Fast-Moving Consumer Goods (FMCG) saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.
Ali Sajid's insight:

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report. The largest sector by ad spend market share, with roughly a quarter of all dollars spent (25.1%), FMCG saw a six percent increase in ad spend in 2012 through September. FMCG was joined by telecom, media and automotive as the top sectors for year-over-year ad growth.

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Marketers to Up Their Social Media Ads in 2013

Marketers to Up Their Social Media Ads in 2013 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
American consumers spent 20 percent of their online time and 30 percent of their smartphone time on social media in July 2012, which is equal to a whopping 121 billion minutes.
Ali Sajid's insight:

89 percent of the advertisers surveyed said they use free tools—such as pages, posts, likes and pins—75 percent say they currently invest in paid social media advertising, which includes tactics such as sponsored content, brand graphs and driving likes. In fact, 64 percent plan to spend more on social in the future.

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30 billion ads say iPad now more popular for mobile marketers than iPhone

30 billion ads say iPad now more popular for mobile marketers than iPhone | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Gentlemen may prefer blondes, but advertisers like iPads.
Ali Sajid's insight:

Overall, mobile ad prices rose over 50 percent in the fourth quarter of 2012, but advertisers paid most for ads on iPads: $1.12 per thousand impressions. iOS ad prices in general rose 66 percent, while ads on Android devices became 54 percent more expensive.

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Digital Advertising Broke $100 Billion in 2012

Digital Advertising Broke $100 Billion in 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Worldwide digital ad spending broke $100 billion in 2012, according to eMarketer.
Ali Sajid's insight:

The biggest growth in digital advertising is happening outside of so-called mature markets. In particular, digital ad spending grew 55.8% in the Middle East and Africa in 2012 and 38.4% in Eastern Europe compared to 21.5% and 13.9% for North America and Western Europe, respectively.

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50% of Web Sales to Occur Via Social Media by 2015

50% of Web Sales to Occur Via Social Media by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
A new infographic reveals social commerce sales are expected to bring in $30 billion each year by 2015, with 50% of web sales to occur through social media.
Ali Sajid's insight:

Although some brands over the years have been skeptical about how social media can bring in revenue, a new study reveals social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media.

 

According to the data, Facebook drives 26% of referral traffic to business websites and those numbers are only expected to increase. About 20% of shoppers already prefer buying products through a brand's Facebook page compared to its website.

 

Although Facebook users still use the platform largely for personal use, one in three businesses embrace it to reach out to consumers. Nearly 10 million registered small businesses have a Facebook presence, and 89% of agencies use the social network to advertise for their business clients.

Fans who follow brands on Facebook are also more likely to purchase items from the company than non-fans. With that in mind, about 89% of small businesses believe Facebook is a valuable marketing tool for their brand.

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YouTube UAE Research Fact Sheet - 2012

YouTube UAE Research Fact Sheet - 2012 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
YouTube UAE Research Fact Sheet     Background/ Research methodology Sample size: 600 Target group: YouTube users in UAE, 15 years a
Ali Sajid's insight:

First time study by Google measuring YouTube users in the UAE.

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Internet Marketing Trends Report - Middle East 2012

Ali Sajid's insight:

Digital Ad Spending on the Rise; Mobile Marketing to Spike in 2012

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Arab digital media to double advertising market by 2015

Arab digital media to double advertising market by 2015 | Media Intelligence - Middle East and North Africa (MENA) | Scoop.it
Cutting-edge companies across the Arab world recognize that digital marketing holds the potential to redefine the playing field in sectors and regions across the globe, the latest white paper by CTPartners Executive Search Inc.
Ali Sajid's insight:

Digital media will more than double its share of the Arab world's advertising market by 2015, according to a recent study by Deloitte. Its Arab Media Outlook said digital is the fastest growing media platform in the region and accounted for four percent of the total advertising spend in 2011.

 

Deloitte said it expects digital to grow at a compound annual growth rate (CAGR) of 35 percent over the next three years, generating about $580 million across the region by 2015.

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