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“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...” Philip Dusenberry
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Facebook Stops Its Long-Awaited Ad Network Before It Starts (For Now)

Facebook Stops Its Long-Awaited Ad Network Before It Starts (For Now) | Advertising Now | Scoop.it
No AdSense rival, at least not quite yet.
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Global ad industry grapples with new spending trends

LONDON (Reuters) - Some of the world's top advertising and marketing chiefs will meet in Moscow this week to exchange ideas on the best ways for the $450 billion industry to capitalize on a still fragile...
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10 Trends That Are Shaping Global Media Consumption | Global News - Advertising Age

10 Trends That Are Shaping Global Media Consumption | Global News - Advertising Age | Advertising Now | Scoop.it
here, 10 trends that are shaping media consumption in traditional and emerging media markets.
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The funniest campaign this year: Africa For Norway - Osocio, The best of non-profit advertising and marketing for social causes

The funniest campaign this year: Africa For Norway - Osocio, The best of non-profit advertising and marketing for social causes | Advertising Now | Scoop.it

The Africa for Norway campaign is very successful. Lots of views on YouTube. Great buzz on various social media channels. And BBW World did an item about it.


Via Osocio
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YouTube's 20 Most-Watched Ads of 2012 • Highsnobiety

YouTube's 20 Most-Watched Ads of 2012 • Highsnobiety | Advertising Now | Scoop.it
1. Nike Football: My Time is Now
2. Pepsi Max & Kyrie Irving Present: “Uncle Drew”
3. The Bark Side: 2012 Volkswagen Game Day Commercial Teaser
4. The Next Big Thing is Already Here – Samsung Galaxy S III
5. Official 2012 Honda CR-V Game Day Commercial – “Matthews…”
6. The Dog Strikes Back: 2012 Volkswagen Game Day Commercial Teaser
7. GoPro HERO3: Black Edition – Smaller, Lighter and 2X More…
8. Halftime in America: OFFICIAL Chrysler Super Bowl 2012 Commerical
9. Nike Football: Mercurial Vapor VII: Christiano Ronaldo vs Rafa…
10. Audi 2012 Game Day Commercial – Vampire Party
11. Chevrolet Super Bowl XLVI Ads – Chevy Silverado “2012″
12. Pocket Like It’s Hot – Snoop, DeStorm, & Andy Milonakis
13. Old Spice | Blown Mind
14. Old Spice | Bounce
15. Sauza Tequila – Make it with a Fireman
16. Toyota Camry 2012 Big Game :60 Commercial – It’s Reinvented
17. Hot Wheels World Record: Corkscrew Jump
18. FIAT 500 Abarth Commercial – Charlie Sheen “House Arrest”
19. Old Spice | Bed
20. Old Spice | Vending Machine
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Heineken’s Interactive Bottle Wall Brings People Closer « Branding Magazine

Heineken’s Interactive Bottle Wall Brings People Closer « Branding Magazine | Advertising Now | Scoop.it
Celebrating its 140th anniversary, Heineken has set up an interactive light installation outside the Heineken Experience museum in Amsterdam.
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BMW Makes a Genuine Holiday Ad With Real People « Branding Magazine

BMW Makes a Genuine Holiday Ad With Real People « Branding Magazine | Advertising Now | Scoop.it
BMW has shown us that not only does its product take us where we truly want to be, but also that a brand can show emotion and a bit of holiday spirit without distributing an utterly fake and artificial ad.
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5 Things Lady Gaga Can Teach Marketers About Community Building

5 Things Lady Gaga Can Teach Marketers About Community Building | Advertising Now | Scoop.it
What do Lady Gaga and direct-to-consumer marketing have in common? The answer is a lot.Building communities all starts with finding a common thread that brings people together.
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Inspiration Gallery #066 – Creative ads | From up North

Inspiration Gallery #066 – Creative ads | From up North | Advertising Now | Scoop.it
Many designers seek inspiration in the initial stage of a project to get their creative juices flowing and/or to get updated with the latest trends in graphic
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Advertising on LinkedIn: Your Guide for 2013

Advertising on LinkedIn: Your Guide for 2013 | Advertising Now | Scoop.it
Learn the ins and outs of advertising on LinkedIn in order to get the maximum click-through rates for your ad. Here's a quick guide.
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Rory Sutherland: Sweat the small stuff | Video on TED.com

TED Talks It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
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John Cleese on Creativity | Ads of the World™

John Cleese on Creativity | Ads of the World™ | Advertising Now | Scoop.it

"Telling people how to be creative is easy - being creative is difficult."


Via Karen Goldfarb Copywriter
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The Top 5 Digital Marketing Trends for 2013

The Top 5 Digital Marketing Trends for 2013 | Advertising Now | Scoop.it

5 Digital Marketing Trends for 2013 are here reported. Read on...


Via EnricoMorandi
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Talking Back – Top Five Advertising Trends | Nielsen Wire

Talking Back – Top Five Advertising Trends | Nielsen Wire | Advertising Now | Scoop.it
The overall advertising environment in 2009 was fairly gloomy with slashed budgets and revised strategies to address the new reality. However, that didn’t stop the industry from evolving, and the lessons learned will likely pay-off in the year ahead.
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Here's One Advertiser Who Swears Mobile Ads Work: Obama

Here's One Advertiser Who Swears Mobile Ads Work: Obama | Advertising Now | Scoop.it
Digital team claims medium helped overcome Romney's October surge
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Accusation of plagiarism against Saatchi & Saatchi | werbewoche

Accusation of plagiarism against Saatchi & Saatchi | werbewoche | Advertising Now | Scoop.it

Agency Ogilvy & Mather Germany is not very pleased with the fork-motif that Saatchi & Saatchi has created for Unicef. Managing Director Ulrich Tillmanns speaks of plagiarism. The Zurich-based agency has decided to back the allegations.


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The Ad Contrarian: Advertising's 5 Biggest Lies: Best of 2012

The Ad Contrarian: Advertising's 5 Biggest Lies: Best of 2012 | Advertising Now | Scoop.it
Among our fellow citizens, it is commonly believed that we ad hacks get paid to lie. While I am not prepared to stipulate, I do concede that sometimes we don't quite tell the truth, the whole truth, and nothing but the truth.

So when you set out to write a piece entitled Advertising's 5 Biggest Lies, you are begging for trouble. It's like writing Las Vegas's 5 Worst Buffet Dinners or Pepsi's 5 Dumbest Marketing Ideas. No matter what you pick, someone's got something to top you.

Nonetheless, trouble is my business. So here we go -- advertising's 5 biggest lies:

Via Alex Butler
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What Does the Future Hold for Display Advertising? | Social Media Today

Display advertising is a marketer’s dream.
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Create The Rainbow: Make Your Own Skittles Commercial « Branding Magazine

Create The Rainbow: Make Your Own Skittles Commercial « Branding Magazine | Advertising Now | Scoop.it
It is pretty hard to create something new and unseen, specially because we live in a time where everything depends of a good commercial.
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Mercedes AMG Uses Sportscar to Bake Christmas Cookies « Branding Magazine

Mercedes AMG Uses Sportscar to Bake Christmas Cookies « Branding Magazine | Advertising Now | Scoop.it
Mercedes has, once again, come up with an innovative video during the Christmas season.
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Cannes Lions 2010 | Outdoor | bumbumbum

Cannes Lions 2010 | Outdoor | bumbumbum | Advertising Now | Scoop.it
At this moment I'm sitting in Cannes by the Croissette with my laptop looking over at the Palais of the Cannes Lions Advertising Festival 2010. And in spirit of
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Gillette Preps Ad Campaign Around Annual Mustache Movement | News - Advertising Age

Gillette Preps Ad Campaign Around Annual Mustache Movement | News - Advertising Age | Advertising Now | Scoop.it
gillette is readying a push around movember, the yearly movement to grow facial hair for prostate-cancer awareness.

Via Osocio
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QR Codes are dead!

QR Codes are dead! | Advertising Now | Scoop.it

The QR Code. A 15 years old technology. A concept that remains more a flash than bang. That is unable to mantain its promises. Read on...


Via EnricoMorandi
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