LONDON (Reuters) - Some of the world's top advertising and marketing chiefs will meet in Moscow this week to exchange ideas on the best ways for the $450 billion industry to capitalize on a still fragile...
1. Nike Football: My Time is Now 2. Pepsi Max & Kyrie Irving Present: “Uncle Drew” 3. The Bark Side: 2012 Volkswagen Game Day Commercial Teaser 4. The Next Big Thing is Already Here – Samsung Galaxy S III 5. Official 2012 Honda CR-V Game Day Commercial – “Matthews…” 6. The Dog Strikes Back: 2012 Volkswagen Game Day Commercial Teaser 7. GoPro HERO3: Black Edition – Smaller, Lighter and 2X More… 8. Halftime in America: OFFICIAL Chrysler Super Bowl 2012 Commerical 9. Nike Football: Mercurial Vapor VII: Christiano Ronaldo vs Rafa… 10. Audi 2012 Game Day Commercial – Vampire Party 11. Chevrolet Super Bowl XLVI Ads – Chevy Silverado “2012″ 12. Pocket Like It’s Hot – Snoop, DeStorm, & Andy Milonakis 13. Old Spice | Blown Mind 14. Old Spice | Bounce 15. Sauza Tequila – Make it with a Fireman 16. Toyota Camry 2012 Big Game :60 Commercial – It’s Reinvented 17. Hot Wheels World Record: Corkscrew Jump 18. FIAT 500 Abarth Commercial – Charlie Sheen “House Arrest” 19. Old Spice | Bed 20. Old Spice | Vending Machine
BMW has shown us that not only does its product take us where we truly want to be, but also that a brand can show emotion and a bit of holiday spirit without distributing an utterly fake and artificial ad.
TED Talks It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
The overall advertising environment in 2009 was fairly gloomy with slashed budgets and revised strategies to address the new reality. However, that didn’t stop the industry from evolving, and the lessons learned will likely pay-off in the year ahead.
Agency Ogilvy & Mather Germany is not very pleased with the fork-motif that Saatchi & Saatchi has created for Unicef. Managing Director Ulrich Tillmanns speaks of plagiarism. The Zurich-based agency has decided to back the allegations.
Among our fellow citizens, it is commonly believed that we ad hacks get paid to lie. While I am not prepared to stipulate, I do concede that sometimes we don't quite tell the truth, the whole truth, and nothing but the truth.
So when you set out to write a piece entitled Advertising's 5 Biggest Lies, you are begging for trouble. It's like writing Las Vegas's 5 Worst Buffet Dinners or Pepsi's 5 Dumbest Marketing Ideas. No matter what you pick, someone's got something to top you.
Nonetheless, trouble is my business. So here we go -- advertising's 5 biggest lies:
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