David Ogilvy: Writing Tips for Ad Agency New Business | Advertising+MKTG | Scoop.it

David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips.

 

In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.

 

Included in this collection of Ogilvy’s writings and speeches is a personal letter and a staff memo. Both are rich with tips and insights that will help you to create better copy to use as a magnet for new business.