Storytelling is a really important way to connect with your audience – it is at the heart of families, communities and cultures around the world. Storytelling will help you develop emotional connections and build relationships.
David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips.
In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.
Included in this collection of Ogilvy’s writings and speeches is a personal letter and a staff memo. Both are rich with tips and insights that will help you to create better copy to use as a magnet for new business.
The Aakash2, the second generation of the monumental, ultra-cheap tablet from Indian manufacturer DataWind, arrived in the U.S. Wednesday, with a welcome at the U.N. Headquarters in New York.
DataWind is hoping to prove to the tech and development communities that the $40 Aakash2 is faster than its predecessor, the original Aakash, which was much-criticized for its glacial processor.
You may be wondering what exactly you can put in a tablet that sells for just $40.41. The 7-inch Android-powered device has 512 MB of RAM, a 1 Ghz processor, 4 GB of flash memory, a multi-touch capacitative screen, front-facing camera, an internal microphone and speakers. The Aakash2 includes a USB hub, an adapter cable, a wall charger and a 12-month warranty.
Sunseet Singh Tuli, DataWind’s CEO and the visionary behind the tablet, points out that Aakash2 wasn’t conceived for the same demographic as the iPad. It’s developed out of the requisite “frugal innovation” that guides India and the developing world.
“Frugal innovation isn’t about creating an iPad killer, it’s about creating an iPad for him,” said Tuli, pointing to a presentation slide of a lower-class man who’s primary motivation is to receive an education. “This is not a straight commerce effort — it’s an educational effort.”
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The Dachis Group, “Analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels.” Based upon data collected by the Dachis Group they created the index ranking depicted in the infographic below. National Amusements, Inc. and Viacom Company take the title of most powerful social businesses.
Most of the businesses on the list are not a surprise. It is not unusual to see Google, Zynga, Nike, CocaCola, Microsoft, Samsung and Electronic Arts when one is surfing through social channels. So, why am I taking the time to point this out to you and take up valuable space on The Fried Side? Because I want you to have an easy reference tool to the best of the best.
It’s important to recognize the companies who are doing it right. These companies are leading the way in the use of social media marketing. They are setting the standard. You could do much worse than to model what you do after one of these companies.
I Believe these companies are telling you it’s okay to market what you do in this fashion. More importantly, I believe they are telling you that if you don’t, you risk losing market share and, more importantly, losing relevance. These companies are setting aside large portions of their marketing budgets to participate in social marketing. They are doing so because they are developing and implementing smart strategies. They are tracking their results and they are seeing the return on their investment in this form of marketing.
The Dachis Group tells us, “New technology has ushered in an era of individuals that demand more connected companies in both their work and personal lives. To stay relevant, organizations must manage enormous amounts of fragmented social data, understand their performance, and then optimize operations, marketing, and entire relationship dynamics with customers to do something about it. Most companies are woefully unprepared.”
Companies that are not doing what these companies are doing will be left in the dust. And we’ve seen there are many companies in this category. The old form of marketing is not going to work for long in this new social age. These companies are the proof. These companies have shown they are prepared to adapt to market changes and take advantage of new revenue opportunities. They are the role models you should follow.