Advertising+MKTG
Follow
Find
127 views | +0 today
 
Scooped by Nevaldo Shepherd
onto Advertising+MKTG
Scoop.it!

Copywriting Jobs | Copywriter Careers | Bubble Jobs

Copywriting Jobs | Copywriter Careers | Bubble Jobs | Advertising+MKTG | Scoop.it
If you need Copywriting Jobs, Copywriter Careers or Online Writing Jobs, look no further than Bubble Jobs.
more...
No comment yet.

From around the web

Advertising+MKTG
Seeking, and sharing information about Advertising
Your new post is loading...
Your new post is loading...
Rescooped by Nevaldo Shepherd from Public Relations & Social Media Insight
Scoop.it!

Three Winning Stories That Will Wow Your Audiences | Mr. Media Training

Three Winning Stories That Will Wow Your Audiences | Mr. Media Training | Advertising+MKTG | Scoop.it

According to Howard Gardner, a professor at Harvard University, “Stories are the single most powerful weapon in a leader’s rhetorical arsenal.” Yet most people struggle to think of compelling stories that reinforce their messages.

 

That’s usually because they’re trying to think of a “big” story. In order to help people get unstuck, I tell them to think smaller. I encourage them to think of a single customer whose life was improved because of their product or a community that is enjoying the benefits of a new public school.

 

A story can be many things: your personal experience with a person, place, thing, or topic; somebody else’s experience; case studies in the news; or a historical or fictional example....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 19, 2013 11:56 PM

Good tips for telling your story in the media from Brad Phillips.

Tom Fair's comment, March 21, 2013 10:25 PM
Good article, and a great intro into the book. I liked it so much I bought the book! I'm 14 "things" into the book and finding it very worthwhile...
Scooped by Nevaldo Shepherd
Scoop.it!

Justin Timberlake is the New Face of Bud Light Platinum | News - Advertising Age

Justin Timberlake is the New Face of Bud Light Platinum | News - Advertising Age | Advertising+MKTG | Scoop.it
a-b inbev has inked a deal with justin timberlake, who will star in ads for bud light platinum.
more...
No comment yet.
Scooped by Nevaldo Shepherd
Scoop.it!

Pussy Drinks | Natural Energy

Pussy Drinks | Natural Energy | Advertising+MKTG | Scoop.it
Nevaldo Shepherd's insight:

Scared of Pussy? Don't be. This natural energy drink can liven you up. 

more...
No comment yet.
Rescooped by Nevaldo Shepherd from Advertising, Interactivity & Design
Scoop.it!

Will 2013 be the year of native advertising? [infographic]

Will 2013 be the year of native advertising? [infographic] | Advertising+MKTG | Scoop.it

Digital channels continue to provide advertisers with an ever-growing number of options for marketing to consumers, but there's a problem: many of their messages don't get through.

Many consumers, bombarded by ads, many of which they see as annoyances, have blinded themselves to certain types of ad units, and some, in an attempt to squash ads altogether, have turned to ad blocking software. Coupled with poorly-placed units, advertisers often have no idea how many of their ads have actually been viewed or were even viewable, prompting calls for viewability standards.


Via Alex Butler, Kimberley Lyles-Folkman, Ph.D.
more...
No comment yet.
Scooped by Nevaldo Shepherd
Scoop.it!

Tomorrow’s world: A guide to the next 150 years

Tomorrow’s world: A guide to the next 150 years | Advertising+MKTG | Scoop.it
Explore our graphical guide to the advances of the future, from 2013 to 2150.
more...
No comment yet.
Rescooped by Nevaldo Shepherd from Marketing Automobile ( marketing, business et strategie)
Scoop.it!

Luxury automakers combine print, digital for highly-targeted, engaging marketing

Luxury automakers combine print, digital for highly-targeted, engaging marketing | Advertising+MKTG | Scoop.it

[Synaptic]

Le "print" n'est pas mort ! Surtout quand il s'agit de toucher une cible tres aisée avec des produits de luxe comme des voitures haut de gamme. Dans ce domaine, rien ne remplace une belle photo sur du papier glacé.

 

A noter que si l'imprimé n'est pas mort, il se double quasi systématiquement d'un QR code pour faire le lien avec le digital.


Via Geoffrey Laloux
more...
No comment yet.
Rescooped by Nevaldo Shepherd from Public Relations & Social Media Insight
Scoop.it!

Kentucky Fried Crisis

Kentucky Fried Crisis | Advertising+MKTG | Scoop.it
KFC's latest spokesman...is a vegetarian. Find out how a lack of research left the fried chicken chain in need of some quick crisis management.

 

Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates that simply won’t work.

 

Of course, sometimes there’s a situation where you can tell someone simply didn’t do the legwork before making a decision....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 24, 2012 6:06 PM

Crisis lesson? Do your research when choosing a celebrity spokesperson!

Professor Sanabria's curator insight, December 27, 2012 8:25 AM

¿Cuán importante es seleccionar un portavoz adecuado?

Brian Jones Francis's curator insight, December 30, 2012 2:05 PM

Veggie drumsticks, burgers and fries, hmmmm. There might well be a place for this spokesperson (LOL)

Scooped by Nevaldo Shepherd
Scoop.it!

Chimamanda Adichie: The danger of a single story | Video on TED.com

TED Talks Our lives, our cultures, are composed of many overlapping stories.
more...
No comment yet.
Scooped by Nevaldo Shepherd
Scoop.it!

Instagram makes u-turn over advertising terms - ZDNet (blog)

Instagram makes u-turn over advertising terms - ZDNet (blog) | Advertising+MKTG | Scoop.it
Business Insider
Instagram makes u-turn over advertising terms
ZDNet (blog)
Instagram will not be making changes to the advertising section of its terms and conditions after all.
more...
No comment yet.
Scooped by Nevaldo Shepherd
Scoop.it!

Vote for the Best and Worst Brand Extensions

Vote for the Best and Worst Brand Extensions | Advertising+MKTG | Scoop.it
Which marketers pushed their products to new frontiers—and which ones pushed things too far?
more...
No comment yet.
Rescooped by Nevaldo Shepherd from Public Relations & Social Media Insight
Scoop.it!

Top 10 PR blunders of 2012 | PR Daily

Top 10 PR blunders of 2012 | PR Daily | Advertising+MKTG | Scoop.it
The NFL, Mountain Dew, Susan G. Komen, and other organizations earned themselves some shameful press this year. Here's a recap.

The 18th annual "Top 10 PR Blunders List," compiled by Fineman PR, features blunders by organizations that were impolitic, inappropriate, indelicate, insincere, ill-advised-and all preventable.
Via Jeff Domansky
more...
Tom George's comment, December 19, 2012 5:12 PM
Wow! Major backlash though huh. Did they release an updated statement yet?
Cendrine Marrouat - www.socialmediaslant.com's comment, December 19, 2012 5:42 PM
Yes, I wrote an article on that yesterday.
Jeff Domansky's comment, December 19, 2012 5:43 PM
Instagram is right up there LOL
Rescooped by Nevaldo Shepherd from Visual Thinking, Visual Learning, Visual Literacy
Scoop.it!

Start Designing Your Life

Start Designing Your Life | Advertising+MKTG | Scoop.it
Throughout Change by Design, I tried to show that the designer’s skills can be applied to a wide range of problems—and also that these skills are accessible to a far greater range of...

Via Patrizia Bertini, Kimberley Lyles-Folkman, Ph.D.
more...
No comment yet.
Scooped by Nevaldo Shepherd
Scoop.it!

5 things that could make BlackBerry 10 a hit

5 things that could make BlackBerry 10 a hit | Advertising+MKTG | Scoop.it
With BlackBerry 10's launch, it's now up to consumers to decide whether BlackBerry's new phones are worth buying over rival devices.
more...
No comment yet.
Rescooped by Nevaldo Shepherd from Augmented Reality - Augmented Advertising
Scoop.it!

Big Bird Will Teach Your Kid To Read Using Qualcomm's Augmented Reality Tech - Gizmodo

Big Bird Will Teach Your Kid To Read Using Qualcomm's Augmented Reality Tech - Gizmodo | Advertising+MKTG | Scoop.it
Big Bird Will Teach Your Kid To Read Using Qualcomm's Augmented Reality Tech
Gizmodo
Big Bird Will Teach Your Kid To Read Using Qualcomm's Augmented Reality Tech Were American children just totally illiterate before Sesame Street?

Via Cristian contini
more...
No comment yet.
Rescooped by Nevaldo Shepherd from Public Relations & Social Media Insight
Scoop.it!

Social media sites you should ditch in 2013 | Ragan.com

Social media sites you should ditch in 2013 | Ragan.com | Advertising+MKTG | Scoop.it
StumbleUpon, Digg, and Empire Avenue—among others—aren't worth the trouble, this blogger says.

 

Do you feel like you must be on all social media sites? They can eat up a lot of your time if you are on every one. I've joined most of them in the past three years, and have seen many of them change. A few don't drive the traffic they once did to my websites or blogs. Why spend time on them if they are not productive?

 

Here is my list of social media sites you should ditch...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 10, 2013 3:36 PM

Social media food for thought. I agree. You need to focus on key social channels delivering ROI....

malek's curator insight, January 11, 2013 8:01 AM

Time for change

Scooped by Nevaldo Shepherd
Scoop.it!

Copywriting Jobs | Copywriter Careers | Bubble Jobs

Copywriting Jobs | Copywriter Careers | Bubble Jobs | Advertising+MKTG | Scoop.it
If you need Copywriting Jobs, Copywriter Careers or Online Writing Jobs, look no further than Bubble Jobs.
more...
No comment yet.
Scooped by Nevaldo Shepherd
Scoop.it!

Most anticipated tech products for 2013

Most anticipated tech products for 2013 | Advertising+MKTG | Scoop.it
Right now you’re probably pretty happy with the available gadgets on the market. Phones can do almost anything, cars nearly drive themselves and video games have never looked more fantastic. How much better can it get?
more...
No comment yet.
Scooped by Nevaldo Shepherd
Scoop.it!

37 Quick Steps To Crazy-Effective Copy - exploreB2B

37 Quick Steps To Crazy-Effective Copy - exploreB2B | Advertising+MKTG | Scoop.it
The following tips are the backbone of any good sales message, be it hard sell or soft sell. Run your copy through this list and see what's missing to make it crazy-effective.
The headline ...
more...
No comment yet.
Scooped by Nevaldo Shepherd
Scoop.it!

Andrew Stanton: The clues to a great story | Video on TED.com

TED Talks Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ...
more...
No comment yet.
Rescooped by Nevaldo Shepherd from Public speaking - Tips and tricks
Scoop.it!

TED | TED Playlists | How to tell a story

TED | TED Playlists | How to tell a story | Advertising+MKTG | Scoop.it
Why do we love our favorite stories? Do they need a beginning, middle and end, and a character who changes by the conclusion? Masters of storytelling explore new answers to age-old questions of the craft.

Via Eric Van Camp
more...
wanderingsalsero's comment, December 28, 2012 11:23 PM
I agree.....story-telling is an art. But a fun one.
wanderingsalsero's curator insight, December 28, 2012 11:23 PM

Story-telling is a fun thing to get good at.

ben bernard's comment, January 9, 2013 11:54 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Scooped by Nevaldo Shepherd
Scoop.it!

The Fun Theory

The Fun Theory | Advertising+MKTG | Scoop.it
Rolighetsteorin är tillägnad tanken om att något så enkelt som glädje är det absolut lättaste sättet att få människor att ändra sitt beteende till det bättre. Bidra med ditt experiment för att bevisa teorin och vinn 25,000kr.
more...
No comment yet.
Scooped by Nevaldo Shepherd
Scoop.it!

Nutrition Watchdog Urges Beyoncé To Drop Pepsi Deal

Nutrition Watchdog Urges Beyoncé To Drop Pepsi Deal | Advertising+MKTG | Scoop.it
Or donate proceeds to treat diabetes, obesity, etc.
Nevaldo Shepherd's insight:

Beyoncé got 50 milllion reasons to say a little soda don't hurt no one

more...
No comment yet.
Rescooped by Nevaldo Shepherd from Story and Narrative
Scoop.it!

Social@Ogilvy: Five Principles for Storytelling in a Multi-Screening World

Social@Ogilvy: Five Principles for Storytelling in a Multi-Screening World | Advertising+MKTG | Scoop.it
eMarketer estimates that the average adult consumes more than 11 hours of media content per day. In November 2011, Facebook alone accounted for an average of 6.6 hours of US social network users’ time during the month.

 

The increase in media consumption demands an integrated approach to enterprise storytelling across the vast communications ecosystem in a compelling, continuous manner, across multiple screens.

 

To do this, silos will be broken, and stories will be need to stronger than ever to resonate with the consumption habits of our ever-evolving audience, tailored to the place and time they choose to interact with us. On top of this, our narrative will also need to evolve, from a single point in a press release or advertisement to a living entity that develops fully over the course of weeks or months across multiple platforms.


Via Gregg Morris
more...
Mechanical Walking Space Man's curator insight, December 15, 2012 6:15 AM

Repeated interest demands content depth and narrative structure to retain engagement - Shakespeare makes this clear.