8 David Ogilvy Quotes to Help You Write Better Blog Content | Advertising+MKTG | Scoop.it

“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”

 

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

 

“A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her.”

 

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

 

“The more informative your advertising, the more persuasive it will be”

 

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

 


Via k3hamilton