Advertising+MKTG
Follow
Find tag "PR"
127 views | +0 today
Advertising+MKTG
Seeking, and sharing information about Advertising
Your new post is loading...
Your new post is loading...
Rescooped by Nevaldo Shepherd from Public Relations & Social Media Insight
Scoop.it!

Three Winning Stories That Will Wow Your Audiences | Mr. Media Training

Three Winning Stories That Will Wow Your Audiences | Mr. Media Training | Advertising+MKTG | Scoop.it

According to Howard Gardner, a professor at Harvard University, “Stories are the single most powerful weapon in a leader’s rhetorical arsenal.” Yet most people struggle to think of compelling stories that reinforce their messages.

 

That’s usually because they’re trying to think of a “big” story. In order to help people get unstuck, I tell them to think smaller. I encourage them to think of a single customer whose life was improved because of their product or a community that is enjoying the benefits of a new public school.

 

A story can be many things: your personal experience with a person, place, thing, or topic; somebody else’s experience; case studies in the news; or a historical or fictional example....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 19, 2013 11:56 PM

Good tips for telling your story in the media from Brad Phillips.

Tom Fair's comment, March 21, 2013 10:25 PM
Good article, and a great intro into the book. I liked it so much I bought the book! I'm 14 "things" into the book and finding it very worthwhile...
Rescooped by Nevaldo Shepherd from Public Relations & Social Media Insight
Scoop.it!

Top 10 PR blunders of 2012 | PR Daily

Top 10 PR blunders of 2012 | PR Daily | Advertising+MKTG | Scoop.it
The NFL, Mountain Dew, Susan G. Komen, and other organizations earned themselves some shameful press this year. Here's a recap.

The 18th annual "Top 10 PR Blunders List," compiled by Fineman PR, features blunders by organizations that were impolitic, inappropriate, indelicate, insincere, ill-advised-and all preventable.
Via Jeff Domansky
more...
Tom George's comment, December 19, 2012 5:12 PM
Wow! Major backlash though huh. Did they release an updated statement yet?
Cendrine Marrouat - www.socialmediaslant.com's comment, December 19, 2012 5:42 PM
Yes, I wrote an article on that yesterday.
Jeff Domansky's comment, December 19, 2012 5:43 PM
Instagram is right up there LOL