Advertising, Marketing and Social Media
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Ripped from the headlines (or white paper) content on what's new in advertising, marketing and social media
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Lurching from One Event-Sale Day to the Next, Don't Forget the Data You Need

Lurching from One Event-Sale Day to the Next, Don't Forget the Data You Need | Advertising, Marketing and Social Media | Scoop.it

In a column published in Ad Age today, Jeremy Mason of Audience Science Gateway argues that Big Data is key to understanding and making the most of event-oriented retailing, which focuses on sales-driving "events" as Black Friday or Cyber Monday.

However, he says, as these "events" grow more popular each year companies seem to be ignoring or doing little with the reams of customer data generated by the purchases the "events" generate.  Leveraging that data, he says, is the key to on-line and off-line retailing success.

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Facebook rolls out Featured Ads for News Feeds

Facebook rolls out Featured Ads for News Feeds | Advertising, Marketing and Social Media | Scoop.it

A Facebook spokesperson confirmed to DM News that the popular social networking site began pushing featured ads to consumers' News Feeds on Jan. 11.

The spokesperson added that featured ads can only be pushed to consumers' pages if they have specifically "liked" the page of the marketer placing that ad.

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What Advertisers Can Expect From Washington in 2012

What Advertisers Can Expect From Washington in 2012 | Advertising, Marketing and Social Media | Scoop.it

 Adweek recently sat down with ANA presidendt Bob Liodice and Dan Jaffe, ANA's man in Washington, to discuss what advertisers can exect from the federal government in 2012.

 

Click through to read what they had to say.

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Purina and Jenny Craig Team Up to Put Owners, Dogs on Diets | Creativity Pick of the Day - Advertising Age

Purina and Jenny Craig Team Up to Put Owners, Dogs on Diets | Creativity Pick of the Day - Advertising Age | Advertising, Marketing and Social Media | Scoop.it

Ad agency Colle & McVoy has unveiled a January weight loss campaign with a twist. Pet food manufacturer Purina has teamed up with weight loss chain Jenny Craig for a campaign encouraging owners and pets to diet together.

 

According to the Ad Age piece, more than 50 percent of pets in America are obese. Which reminds me of a comment by "dog whisperer" Cesar Millan during a CBS Sunday Morning interview.

 

"When I die, I want to come back as a dog in America," he said.  "You get to have your bed with your name on, your house with your name on. If the person die, you get to have money, you know - it's just amazing to be a dog in America."

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USPS cleared to offer more payment options for direct mailers

USPS cleared to offer more payment options for direct mailers | Advertising, Marketing and Social Media | Scoop.it

Post and Parcel, and industry trade publication, reports that the Postal Rate Commission this week approved changes that clear the way for the US Postal Service to offer more payment options -- essentially extending trade credit -- to large-volume direct mailers that have Negotiated Service Agreements.

 

This move changes the long-standing USPS policy that all be postage be pre-paid. In testimony, the Direct Marketing Association maintained that the pre-paid requirement was holing back increases in the volume of direct mail, and that the change would bring USPS in line with practice of other industry service providers.

 

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Venable's Advertising Law News and Analysis - January 5, 2012

Venable's Advertising Law News and Analysis - January 5, 2012 | Advertising, Marketing and Social Media | Scoop.it

In this week's edition of Venable's Advertising Law News and Analysis:

 

- Cordray appointed CFPB Head

- AT&T settles cell charges case with Florida AG

- FCC seeks tougher disclosures of pay-for-play in TV News

- Body-shaping claims getting leaner

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Mystery Solved: With So Few People Familiar with QR Codes, Why Do Marketers Use Them?

Mystery Solved: With So Few People Familiar with QR Codes, Why Do Marketers Use Them? | Advertising, Marketing and Social Media | Scoop.it

I am not the only person who has done some head scratching over why marketers and
designers are so enamored with QR codes when the necessary scanning
applications have been so cumbersome and US consumers have been so resistant to
scanning the codes.

 

A story published today in MarketingVox throws some light on the subject. First off, QR codes are (or at least were) cool. The piece calls them, accurately enough, "last
year’s augmented reality apps."

 

The second, and more compelling reason, is that QR codes do appear to move the needle with people who take the time to scan the code. The piece cites a report from Chadwick Martin Bailey’s CMB Consumer Pulse program that says 1 in 5 consumers who scan a QR code end up making a purchase.

 

With stickiness like that, those funny little squares won't be going anywhere fast.

Now if someone could just tell me why designers insist on putting QR codes at the absolute bottom of printed materials instead of at eye level...

 

 

 

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FDA's Social-Media 'Guidelines' Befuddle Big Pharma

FDA's Social-Media 'Guidelines' Befuddle Big Pharma | Advertising, Marketing and Social Media | Scoop.it

The FDA's guidance on social media for pharma marketers, issued last week, addressed only discussions related to off-label uses of drugs.  After two years, this Ad Age piece explains, the FDA left an industry looking for specific guidance scratching its head and more than a little frustrated.

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Holy Cow, You Spent $35.3 Billion Online This Holiday Season

Holy Cow, You Spent $35.3 Billion Online This Holiday Season | Advertising, Marketing and Social Media | Scoop.it
Current economic woes didn’t put much of a damper on holiday spending this year, particularly online. Between November 1 and December 26, U.S. consumers spent some $35.3 billion online, according to the latest metrics from comScore.
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@AdWeek's ad of the day: tiny nonprofit delivers one of 2011's great feel-good spots

@AdWeek's ad of the day: tiny nonprofit delivers one of 2011's great feel-good spots | Advertising, Marketing and Social Media | Scoop.it

The holiday season is swamped with advertising messages about peace, love and kindness. But this year's most triumphant feel-good spot isn't from a major advertiser. In fact, it isn't a holiday commercial at all.

 

Take a few minutes to watch this spot for Life Vest Inside, a tiny NYC nonprofit devoted to fighting bullying and teen depression by encouraging small acts of kindness.  You'll be glad you did.

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DM News: Facebook testing coupons in ads

DM News: Facebook testing coupons in ads | Advertising, Marketing and Social Media | Scoop.it

Facebook is testing an ad unit that would allow brands to deliver coupons to users via display ads, the company said on Dec. 15.  According to DM News, the coupons will be delivered to consumers via email after they click on display unit ads for the offer.

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Pantone's Hot Color for 2012: Tangerine Tango

Pantone's Hot Color for 2012: Tangerine Tango | Advertising, Marketing and Social Media | Scoop.it

Pantone rolled out its "color of the year" for 2012 yesterday, bestowing honors on "Tangerine Tango."  The color, officially known as Pantone 17-1463, is a vibrant citrusy red and a big change from 2011's color of the year: Honeysuckle (aka Mad Men Pink).

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History Channel and FiOS Try Selling Items Instantly via TV

History Channel and FiOS Try Selling Items Instantly via TV | Advertising, Marketing and Social Media | Scoop.it

An interesting twist on TV shopping.  A service for nearly four million Verizon FiOS subscribers will allow them to buy items that they see on the History Channel.  Hope we'll have this in the DC market.

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Salesforce.com launches Social Media Best Practices site

Salesforce.com launches Social Media Best Practices site | Advertising, Marketing and Social Media | Scoop.it

Thanks to Liam Bateman (@LiambatemanTTT) and The Think Tank Blog for drawing my attention to a news social media and social sales best practices site launched by the UK arm of Salesforce.com.  This item links to Liam's blog post, which links to the Salesforce site.

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Why Lowe's, UnitedHealth Exhibit at Consumer Electronics Show | Special: CES - Advertising Age

Why Lowe's, UnitedHealth Exhibit at Consumer Electronics Show | Special: CES - Advertising Age | Advertising, Marketing and Social Media | Scoop.it

Why are companies like home improvement retailer Lowes and healthcare giant United Health exhibiting at the Consumer Electronics Show this year?

 

Because the proliferation of consumer electronics, from wafer-thin televisions to powerful smart phones are permeating every aspect of consumers' lives and affecting the ways all manner of companies conduct business.

 

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January 12 edition on Venable's Advertising News & Analysis

January 12 edition on Venable's Advertising News & Analysis | Advertising, Marketing and Social Media | Scoop.it

In this week's issue of Venable's Advertising Law News and Analysis:

 

- Landmark settles with FTC over novel debit scheme

 

- ICANN launches gTLD registration

 

- What for-profits should know before working with nonprofits

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Companies and Causes Need Each Other Big Time - Huffington Post

Companies and Causes Need Each Other Big Time - Huffington Post | Advertising, Marketing and Social Media | Scoop.it
For many years, traditionalists at non-profits acted as if marketing was dirty. Today, as the greatest generation fades and the recession forces organizations to do more with less, times have changed.

According to this piece, non-profits now realize that so-called "corporate co-ventures" can be just what the doctor ordered.
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You Need to Make More Mistakes

You Need to Make More Mistakes | Advertising, Marketing and Social Media | Scoop.it

This piece is not really advertising or social media-related, but it is definitely worth sharing.

 

Paul Schoemaker writes in Inc. Magazine that being afraid of being wrong is the biggest mistakes we can make personally and professionally.

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CFPB's Cordray Hits the Ground Running, Announces Supervision Program

CFPB's Cordray Hits the Ground Running, Announces Supervision Program | Advertising, Marketing and Social Media | Scoop.it

According to the Blog of the Legal Times, Richard Cordray did not spend his first day as Chief of the Consumer Financial Protection Bureau hanging pictures in his office.  During a standing room only speech at the Brookings Institution, Cordray announced that the agency had kicked of its supervision program for non-bank entities, such as payday lenders, mortgage brokers and private student loan lenders.

 

“Since most of these businesses are not used to any federal oversight, our new supervision program may be a challenge for them. But we must establish clear standards of conduct so that all financial providers play by the rules,” Cordray said.

 

He also hinted that the Bureau's first enforcement actions might be in the works.

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DOT Fines AirTran $60,000 for Violating Advertising Rules

DOT Fines AirTran $60,000 for Violating Advertising Rules | Advertising, Marketing and Social Media | Scoop.it

The US Department of Transportation this week fined AirTran $60,000 for violating the Department's airfare advertising rules. DOT said that during the fall of 2011, AirTran advertised $59 one-way fares on a number of websites.

 

While the advertisements noted that additional taxes, fees and exclusions would apply, they did not provide customers with information on the type or amount of taxes or fees.   To obtain details on the applicable taxes and fees consumers had to click on the advertisment and scroll down to the fine print at the bottom of the page. 

 

New, more stringent, rules about the disclosure of taxes and fees in airfare advertisements will take effect on January 24. 

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Airlines face new advertising rules, DOT enforcement

Next month, new Dept of Transportation airfare advertising regulations take effect, requiring advertised fares to include all taxes and fees.
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FTC Fines Santa Claus for Violating Children's Privacy

FTC Fines Santa Claus for Violating Children's Privacy | Advertising, Marketing and Social Media | Scoop.it

If you still think the FTC has not become more agressive over the past couple of years, this should settle the question.

 

According to HuffPost, Federal Trade Commission Chairman Jon Leibowitz today announced a record fine against Santa Claus for violations of the Children's Online Privacy Protection Act.

 

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Jessica Rich Tapped to Head FTC's Financial Practices Division - The BLT: The Blog of Legal Times

Jessica Rich Tapped to Head FTC's Financial Practices Division - The BLT: The Blog of Legal Times | Advertising, Marketing and Social Media | Scoop.it

The Federal Trade Commission announced yesterday that Jessica Rich has been tapped to head the Division of Financial Practices. Rich, who joined the FTC in 1991, is currently deputy director of the agency's Bureau of Consumer Protection.

 

The FTC also announced that Rich's team would be spend time looking at mobile payments and mobile commerce issues.

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FCC Passes Rules to Turn Down the Volume on Loud Commercials | Adweek

FCC Passes Rules to Turn Down the Volume on Loud Commercials | Adweek | Advertising, Marketing and Social Media | Scoop.it

Commercials will be a lot quieter
this time next year because of rules implemented by the FCC this week to enact
the provisions of the CALM Act passed by Congress in 2010.

 

Under the rules, commercials will be permitted to be only
as loud as the programming surrounding them.

 

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Advertising Law News and Analysis - December 8, 2011

Advertising Law News and Analysis - December 8, 2011 | Advertising, Marketing and Social Media | Scoop.it

In this week's edition of Venable's Advertising Law News and Analysis:

 

- FDA and FTC send warning letters to HCG marketers;

 

- More detail on the FTC's Final Rule on Business Opportunity Marketing;

 

- What the Nutella class action tells marketers about consumer class actions in California; and

 

- A Marketer's guide to the litigation and enforcement landscape.

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