Advertising, Marketing and Social Media
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Advertising, Marketing and Social Media
Ripped from the headlines (or white paper) content on what's new in advertising, marketing and social media
Curated by Chuck Wilkins
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Facebook Paints Giant, Useless QR Code on Roof of Headquarters

Facebook Paints Giant, Useless QR Code on Roof of Headquarters | Advertising, Marketing and Social Media | Scoop.it

According to AdWeek, employees at Facebook have painted a 42-foot wide QR code on the roof of the company's new headquarters in Menlo Park, Calif.

 

When scanned, the code opens a Facebook fan page devoted to the code itself.

 

Not really what else there is to say about this.

 

 

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Lululemon's Secret Sauce - Wall Street Journal

Lululemon's Secret Sauce - Wall Street Journal | Advertising, Marketing and Social Media | Scoop.it

A very interesting piece in today's WSJ about the runaway growth of Lululemon Athletica and how the yoga-centric retailer swims, salmon like, against the standard retail practices to drive sales-per-square foot last quarter that were more than three times those of Neiman Marcus' last full year.

 

One of the brand's strategies seems almost blasphemous in the age of the deal. Lululemon never discounts its core items and uses scarcity to drive full-price sales of seasonal items. The result? 95 percent of its sales are for items at full price.

 

Questions linger about how the company will maintain its astounding growth (its revenues topped $1 billion for the first time last year), but it does demonstrate that - even in lagging recovery - companies do not have to knock 50 percent off the price to move product as long as they are disciplined and connected with their customers.

 

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FTC Increasing Scrutiny of Green Claims, Former Director Says - Environmental Leader

FTC Increasing Scrutiny of Green Claims, Former Director Says - Environmental Leader | Advertising, Marketing and Social Media | Scoop.it

Tom Cohn, a former FTC NE Regional Director and Venable attorney (now at Leclair Ryan, discusses the FTC's increasing scrutiny of green claims in a piece published in the Environmental Leader.

 

Tom is a great guy, a smart lawyer and worth following.  He's @tom_cohn on Twitter and FTCLaw on Scoop.it.

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Venable's Advertising Law News and Analysis for February 16, 2012

Venable's Advertising Law News and Analysis for February 16, 2012 | Advertising, Marketing and Social Media | Scoop.it

Sorry to be a a little late posting this.  It's been a busy week.  Anyhow, in this week's edition for Venable's Advertising Law News and Analysis we discuss the FCC's new robocall/marketing call rules, the FTC's staff report on privacy in mobile apps designed for children, and the factors companies should consider before sponsoring a major sporting event or launching an ambush marketing campaign at a major event.

 

 

Hope you enjoy and don't forget to check out Venable's advertising law blog, www.allaboutadvertisinglaw.com.

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The GOP’s new push to defang the CFPB

The GOP’s new push to defang the CFPB | Advertising, Marketing and Social Media | Scoop.it
House Republicans are proposing bills that would reduce the consumer watchdog’s authority and increase Congressional oversight.

Via FTCLawyer
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Blue Ivy, Spawn of Jay-Z and Beyonce, Set to Become a Brand?

Blue Ivy, Spawn of Jay-Z and Beyonce, Set to Become a Brand? | Advertising, Marketing and Social Media | Scoop.it

"Any artist or inventor wants to protect his or her most valuable creations," Rupal Parekh writes in a recent Ad Age piece, "and hip-hop's power duo Jay-Z and Beyonce are treating their first child much the same."

 Last week Jay-Z and Beyonce filed paperwork with the USPTO to trademark "Blue Ivy," the name of their daughter.  While the Washington Post chalked it up as a move to keep marketers from profiting off the name of the hip-hop legends' daughter, Rolling Stone took the more cynical view that Jay-Z and Beyonce were setting the stage to market their own line of products under the infant's name.

Ad Age reported last month, the naming of Blue Ivy created more than the usual hoopla of a wacky celebrity name and created a quandry for at least two long-established businesses for that shared the name.  One of those is Blue Ivy Communications, a South Florida PR firm. 

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Weather Deal Backfires for BMW's Mini

Weather Deal Backfires for BMW's Mini | Advertising, Marketing and Social Media | Scoop.it

According to today's WSJ, a deal with a German meteorology institute to sponsor a weather system backfired on auto maker BMW's Mini brand, after the Cooper cold front brought arctic temperatures, icy high winds and dozens of deaths to much of Europe.

 

The odd thing about the story is that this type of branding happens all the time, including a slew of Star Wars themed front sponsorships to promote the films.

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96 percent of Google’s revenue is advertising, who buys it? (infographic)

96 percent of Google’s revenue is advertising, who buys it? (infographic) | Advertising, Marketing and Social Media | Scoop.it

Anyone who knows me well knows that I hate infographics.  This one, however, is an exception.  Perhaps the one that makes the rule?

 

Anyhow, 96 percent of Google's $37.9 billion 2011 revenue came from advertising.  This well thought out infographic by Wordstream details the companies spending the most on Adwords in each of 2011's top-spending verticals.

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New Venture Seeks to keep next Zuckerberg or Gates at Harvard

New Venture Seeks to keep next Zuckerberg or Gates at Harvard | Advertising, Marketing and Social Media | Scoop.it

On Friday, Harvard University and New Enterprise Associates announced and initiative to make sure the next Mark Zuckerberg or Bill Gates does not feel they must abandon Harvard Yard for Silicon Valley in order to grow their company.

 

The program, called "The Experiment Fund," will be an early-stage incubator that will fund four to six start-ups at a time in amounts ranging from $250,000 to $500,000.  The program will focus on ventures in the Cambridge, Mass. area.

 

Although Harvard professors will advise ventures funded by the program, Harvard will not have a financial stake in The Experiment Fund.

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Happy First Birthday to Advertising, Marketing and Social Media

Happy First Birthday to Advertising, Marketing and Social Media | Advertising, Marketing and Social Media | Scoop.it

One year ago today, I started Advertising, Marketing and Social Media as a way to help me stay on top of issues and trends in the Advertising and Marketing industry.  A year later, I know a lot more about advertising and am humbled by the 139 of you who have liked my posts and decided to follow my topic. 

 

Here's to a great first year and looking forward to many more great years.  Thank you reading and I look forward to your future comments, thoughts, re-scoops and suggestions.

 

All the best and thank you again,

 

Chuck

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Google updates algorithm to reflect content position - Official Google Webmaster Central Blog

Google updates algorithm to reflect content position - Official Google Webmaster Central Blog | Advertising, Marketing and Social Media | Scoop.it

Google yesterday announced on its Webmaster Central Blog that it has reworked its algorithm to lower the rankings of websites it feels have an excessive number of ads "above the fold."  The blog post acknowledges that above-the-fold ads "often perform well and help publishers monetize online content."

 

The post also says the change does not affect sites that place ads above the fold "to a normal degree."  Instead, it will penalize sites that "load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page."

 

Google estimates this change will affect only about one percent of searches.

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Facebook Expands Service That Lets Users Share Online Activities - Businessweek

Facebook Expands Service That Lets Users Share Online Activities - Businessweek | Advertising, Marketing and Social Media | Scoop.it

According to Bloomberg Businessweek, Facebook is adding more than 60 partners to a service that lets users tell friends what they’re currently doing online, from listening to music to reading news.

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Half price Facebook ads – as long as you link back to Facebook

Half price Facebook ads – as long as you link back to Facebook | Advertising, Marketing and Social Media | Scoop.it
Facebook is heavily incentivising its advertisers to keep users within the social network, rather than clicking out to their own sites, according to a new report by social marketing agency, TBG Digital.

Via zackrizmanic
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FTC releases Privacy Report | BCP Business Center

FTC releases Privacy Report | BCP Business Center | Advertising, Marketing and Social Media | Scoop.it

Today, the FTC released its Marc 2012 Privacy Report.  The report, which I haven't read yet, calls for privacy by design, simplified choice and improved transparency.  This post links to a post at the FTC's Business Center Blog.  In the post, FTC attorney Leslie Fair summarizes the report.

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ICANN has nearly 300 registrants for its top-level domain program - Internet Retailer

ICANN has nearly 300 registrants for its top-level domain program - Internet Retailer | Advertising, Marketing and Social Media | Scoop.it

Internet Retailer reports that ICANN has nearly 300 registrants for its top-level domain program.  A successful registrants is one that has cleared the legal review process for a domain application and submitted a $5,000 deposit.  ICANN says that it will accept applications until April 12, though an expression of interest must be lodged by March 29.  The fee to apply for a top-level domain name is $185,000.

 

According to the magazine, companies registering subdomains would likely pay a much lower cost than those registering TLDs.  However, costs could add up for companies that aim to control many web addresses.

 

On May 1, ICANN will reveal the domains for which registrants have applied, and for the new domains to begin operation in January 2013.

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The Man Behind the ThighMaster Craze

The Man Behind the ThighMaster Craze | Advertising, Marketing and Social Media | Scoop.it

In this American Express Open Forum profile, Peter Bieler, the man who turned the Thighmaster into a household name, tells the story of the product and gives some hard-earned advice to direct marketers looking for a hit.

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How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did - Forbes

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did - Forbes | Advertising, Marketing and Social Media | Scoop.it

Forbes writer Kashmir Hill blogs about how Target uses big data to figure out which customers are pregnant and when they are due. Now, Hill writes, they just need to figure out how they can send congratulatory coupons without freaking customers out.

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Venable adds two new partners, launches advertising law blog

Venable adds two new partners, launches advertising law blog | Advertising, Marketing and Social Media | Scoop.it

Last week, Venable's Advertising, Marketing and New Media practice welcomed two new partners, Amy Mudge and Randy Shaheen, to the firm's Washington, D.C. office.

 

Mudge and Shaheen, who have practiced together for more than 16 years, are seasoned advertising regulatory and litigation attorneys.  They also represent clients before industry self-regulatory bodies and in antitrust matters.

 

Coinciding with their arrival at the firm, Venable launched www.allaboutadvertisinglaw.com, a blog that will provide analysis of current events in advertising law.  Mudge and Shaheen are veteran ad law bloggers.  The pair launched and edited http://www.consumeradvertisinglawblog.com/ while at their previous firm, Arnold & Porter.

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The 2012 Super Bowl may be the end of Super Bowl advertising as we have known it

The 2012 Super Bowl may be the end of Super Bowl advertising as we have known it | Advertising, Marketing and Social Media | Scoop.it

I've managed to go this long without writing about the Super Bowl or advertising, but this piece by Ad Age's Brian Seinberg struck me as post-worthy. 

 

Steinberg writes how this year's Super Bowl may have marked the end of the annual advertising event as we have known it.  Advertisers, he says are abandoning the "big reveal" of past years and instead using the early release of longer, and sometimes more engaging, ads on Facebook, Youtube and other channels to drive social media buzz in advance of the commercial's Super Bowl airing.

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Marketing Technology - Strangers become online shopping advisers - Internet Retailer

Marketing Technology - Strangers become online shopping advisers - Internet Retailer | Advertising, Marketing and Social Media | Scoop.it

Internet Retailer magazine reports that 51% of shoppers born between 1977 and 1995 say that user-generated content, such as product reviews, that come from strangers is more likely to influence their buying decisions than recommendations from friends, family and colleagues. Only 34% of Baby Boomers agreed.

 

However, it is critical that the recommender be experienced with the product or share the same values as the consumer. 

 

The statistics and observations come from a new study conducted by Bazaarvoice Inc., the Center for Generational Kinetics LLC and Kelton Research.

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Yes, In-House Counsel Are Reading Your Blog

Yes, In-House Counsel Are Reading Your Blog | Advertising, Marketing and Social Media | Scoop.it

If you spend as much time thinking about law firm social media as I do, you'll find this survey of in-house lawyers' social media activity very interesting.  The study, published by Greentarget LLC and ALM's Corporate Counsel Magazine, found that over the past two years law firm blogging has made huge gains in terms of credibility and its ability to persuade legal departments.

 

In addition, younger "power users" are becoming less important pieces of the legal social media puzzle as older in-house and private practice attorneys take an active interest in social media.

 

I know this seems like inside baseball if you are not in the law firm business, but I do wonder how closely the evolving user trends pointed out by this study track to other professional services and B2B marketing environments.

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For $2 a Star, a Retailer Gets 5-Star Reviews

For $2 a Star, a Retailer Gets 5-Star Reviews | Advertising, Marketing and Social Media | Scoop.it

An interesting story in today's NYT about marketers paying for positive reviews and the efforts by regulators, and at least one academic, to root out the bogus reviews.

 

The FTC's Endorsement and Testimonial Guides are clear on this. Consumers must disclose material connections if they endorse a product. When asking consumers for endorsements, marketers should keep in mind that the FTC has gone after the marketer and/or its agencies, and not the consumer, in every one of its enforcement actions under the Guides.

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via USA Today: Super Bowl ads get racier, but does sex really sell?

via USA Today: Super Bowl ads get racier, but does sex really sell? | Advertising, Marketing and Social Media | Scoop.it

According to a research team at University of Wisconsin-Eau Claire that has analyzed Super Bowl ads for more than two decades, Super Bowl spots with sexual imagery take a 10% hit in "likability" compared to ads without racy images. 

 

The analysis was based on years of results from USA TODAY's Ad Meter, a consumer panel that electronically rates Super Bowl ads moment-by-moment as they air.

 

"While some of the biggest Super Bowl advertisers have spent
millions on ads that exude sexual imagery, most viewers actually prefer to see
ads with kids or animals. "The more you put sex in an ad, the less it is liked,"
Chuck Tomkovick, one of the professors overseeing the research told USA Today.  "It's like using Botox but not having it work out."

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eMarketer: Online Ad Spending to Surpass Print for First Time in 2012

eMarketer: Online Ad Spending to Surpass Print for First Time in 2012 | Advertising, Marketing and Social Media | Scoop.it

Mashable writes that according to an eMarketer study released today, U.S. marketers are projected to spend more during 2012 on online advertising than on advertising in print magazines and newspapers. According to the study, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a spend of $33.8 billion on print.

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The Illusion of Precision: the Future of Media Measurement - Advertising Age

The Illusion of Precision: the Future of Media Measurement - Advertising Age | Advertising, Marketing and Social Media | Scoop.it

Bob Barocci, CEO of the Advertising Research Foundation, writes today in Ad Age that while the prevalence of Big Data has created the illusion of being able to measure anything, professionals planning media campaigns face many of the same issues - and uncertainties - that they did 20 years ago.

 

Barocci contends that only by buckling down and taking an innovative, hard look at advertising will CMOs and their agencies uncover answers to the fundamental advertising questions.

 

 

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