Advertising, Marketing and Social Media
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Advertising, Marketing and Social Media
Ripped from the headlines (or white paper) content on what's new in advertising, marketing and social media
Curated by Chuck Wilkins
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Internet Retailer Limits Negative Online Reviews in Its Terms and Conditions - News - ABA Journal

Internet Retailer Limits Negative Online Reviews in Its Terms and Conditions - News - ABA Journal | Advertising, Marketing and Social Media | Scoop.it
Internet retailer Full House Appliances limits consumers' ability to post negative reviews in its terms of use. Then, the company threatens legal action against users who post negative reviews. How could they think this would ever end well?
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For Valentine's Day, a look at the business of online dating

Ad Age breaks down the numbers on the leading online dating sites.
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Social media sees Mattel reunite Ken and Barbie - The Drum

Social media sees Mattel reunite Ken and Barbie - The Drum | Advertising, Marketing and Social Media | Scoop.it
First ask yourself why USA Today would cover this story. Then ask yourself why Ken would go back to the woman who dumped him for a guy named “Blaine” on Valentine’s Day seven years ago. Whatever that answers, Barbie and Ken are back together and, if possible, Ken has even less manhood.
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UK consumers shun mobile display advertising - survey - Total Telecom

Interesting piece about the mobile advertising behaviors of UK consumers. I wonder how the US numbers for the same questions stack up. I also wonder how "different" the behaviors of tablet users will really be from those of mobile users.
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Judge orders compromise in KFC franchisee dispute - BusinessWeek

A Judge has ruled that KFC and its franchisees must cooperate on advertising strategy. This is an interesting decision because most franchise models work on a model where advertising is developed by the parent company and paid for by a franchisee-funded trust.
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Brands bypassing Facebook to build content for the site.

According to Ad Age, many brands are turning to technology start-ups to craft applications that plug into the Facebook API. Several of these shops, the piece says, see themselves solely as tech providers and are not concerned with the creative or other aspects of execution. Because many of the apps being created venture into dicey legal areas, such as user generated content, brands should be especially careful and vet campaigns with legal counsel.
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Curbs on advertiser Web tracking proposed - UPI.com

In teh latest iteration of the battle over behavioral advertising,Congresswoman Jackie Speier, (D-CA) has introduced a bill to to restrict online advertisers' tracking of users' Web surfing.
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Do Popularity and Penetration Trump Loyalty?

Great Ad Age piece about Andrew Ehrenberg, who died last August at the age of 84. Ehrenberg's mathematic models cast doubt on many of the commonly held truisms of marketing.
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Marketers Suit up With Twitter, Facebook for 'Social Bowl' - Ad Age

Marketers Suit up With Twitter, Facebook for 'Social Bowl' - Ad Age | Advertising, Marketing and Social Media | Scoop.it
With Super Bowl airtime running $100K a second, advertisers are looking to leverage social media to extending engagement.
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Tuesday update; mums online, our survey results and shoes that check you in

Today's update for the always-informative Useful Social Media Blog contains links to the 2011 State of Corporate Social Media report and a great ZDNet story detailing how we trust peers a lot less than we used to.
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