According to an Internet Retailer Magazine story about a recent consumer survey by Brodeur Partners, consumers say Amazon.com Inc. is the retailer that is most relevant
to them and their shopping preferences.
Amazon.com beat out 20 other national retailers to take the top spot. Rounding out the top five finishers in order are Target, Wal-Mart, Best Buy and Costco Wholesale Corp.
"Amazon.com has clearly cracked the code when it comes to being relevant to American shoppers,” says Brodeur Partners CEO Andy Coville.
The survey measured consumers’ perception of retailer relevance in four areas: practical relevance, which is defined as the retailer consumers believe is the most dependable and provides the best value; social appeal, meaning which retailer the consumer is most proud to be associated with; values, meaning how well a retailer reflects the consumer’s personal values; and sensory appeal, defined as the retailer
that the consumer finds the most interesting and appealing.
Amazon earned the best score across all categories except sensory relevance, where Target received top marks.