Lego and ad agency DLKW Lowe created a series of fun mini-billboards touting a new hotel and other attractions at the Legoland Windsor resort in England. Then, they scattered the 12" high billboards around London.
No question that this campaign is wildly original and guaranteed to grab the attention of the pedestrians who encounter the mini-adverts. As both a childhood Lego fiend and a parent of two emerging Lego fiends, I like the campaign. What do you think?