Internet Retailer reports that ICANN has nearly 300 registrants for its top-level domain program. A successful registrants is one that has cleared the legal review process for a domain application and submitted a $5,000 deposit. ICANN says that it will accept applications until April 12, though an expression of interest must be lodged by March 29. The fee to apply for a top-level domain name is $185,000.
According to the magazine, companies registering subdomains would likely pay a much lower cost than those registering TLDs. However, costs could add up for companies that aim to control many web addresses.
On May 1, ICANN will reveal the domains for which registrants have applied, and for the new domains to begin operation in January 2013.