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AT&T Loses Case; News Release Held Under Paid Advertising Laws | Spin Sucks

AT&T Loses Case; News Release Held Under Paid Advertising Laws | Spin Sucks | Advertising & Marketing | Scoop.it
Chuck Yeager recently won a lawsuit against AT&T for using his name in a news release, without consent, to sell their MACH 1 and MACH 2 Command Centers.
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SEMPO Urges FTC To Review Search Labeling Transparency

SEMPO Urges FTC To Review Search Labeling Transparency | Advertising & Marketing | Scoop.it
SEMPO Urges FTC To Review Search Labeling Transparency: The SEMPO (Search Engine Marketing Professional Organiza...
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Complaints about automated calls up sharply - CBS News

Complaints about automated calls up sharply - CBS News | Advertising & Marketing | Scoop.it
Kansas City StarComplaints about automated calls up sharplyCBS NewsGreisman said prerecorded messages weren't used as a major marketing tool in 2003, when the registry began.
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Don't Think Apple Is Trying to Shift the Search ... - Marketing Pilgrim

At what point do 'frienemies' drop the pretense of being friendly? It's like any other relationship really. It's when one ...
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Why Brands Get Shared in Social Media

Why Brands Get Shared in Social Media | Advertising & Marketing | Scoop.it
Long before the Internet, word of mouth about this brand was gold. With social media, that word of mouth is amplified and made easy. In-N-Out is enjoying the referrals, including mine.
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Are CMOs ready for digital marketing? / We Are Social

Are CMOs ready for digital marketing? / We Are Social | Advertising & Marketing | Scoop.it
IBM have released this infographic, looking at the findings of their Global CMO Study: (Are CMOs ready for digital marketing?
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Mobile Devices: 23% of media time but only 1% of advertising budgets | Jean-Nicolas Reyt - PhD Candidate in Management

Mobile Devices: 23% of media time but only 1% of advertising budgets | Jean-Nicolas Reyt - PhD Candidate in Management | Advertising & Marketing | Scoop.it
Television was the number one media in the United States in time spent (40%) in 2011, followed by Mobile and the Web (desktop), with 23 and 22% of media time, (Television: 40% of media time and 43% of advertising budgets http://t.co/kdUli1dy...)...
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Facebook Names Its 11 Most-Effective Advertisers

Facebook Names Its 11 Most-Effective Advertisers | Advertising & Marketing | Scoop.it
Nike was just one of them.(Swiss politician’s campaign just received Facebook's Gold award for best advertising use of its social media platform http://t.co/MMBkcqP0...)...
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How Nike's Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.

How Nike's Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S. | Advertising & Marketing | Scoop.it
Nike are quietly engineering a revolution in marketing. (http://t.co/CbwXj4zg How Nike's Marketing Revolution has resulted in a 40% reduction in TV and Print Advertising in the U.S.
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Angela Isemonger's curator insight, April 29, 2014 12:48 AM

Nike is creating a new revolution in Marketing Communications. They are spending millions each year on non-traditional forms of marketing which engage and excite consumers. They have almost totally cut out print advertising, and are relying on hundreds of engineers to come up with digital marketing ideas. Their focus is on enabling their customers to do more, and be told less. An example of this type of marketing used by Nike is Nike+. The app enables people to track their runs and try to better their performance through the use of an app. It enables Nike to have a personal conversation with its customers, which is a great way to communicate marketing messages. It also enables Nike to study its consumers behavior. This acts as a great way for them to conduct research about their customers, and make their marketing messages specifically toward them. The use of Facebook, outdoor advertising, twitter apps, and youtube videos makes Nikes marketing messages very diverse, and means that they reach a lot of people through multiple channels. Competitions (like their catch the flash competition, #findgreatness and Nike grid) and events encourage people to get involved and connect with nike through multiple platforms. They successfully engage their consumers, and get them involved, which is extremely useful for marketing communications.

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Obama pushes 'bill of rights' for punters' privates • The Register

Obama pushes 'bill of rights' for punters' privates • The Register | Advertising & Marketing | Scoop.it
Obama pushes 'bill of rights' for punters' privates: Naughty data-slurping web bizes to face FTC spankings US Pr...
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Things Real People Don't Say About Advertising: cartoons for ad geeks!

Things Real People Don't Say About Advertising: cartoons for ad geeks! | Advertising & Marketing | Scoop.it
Being reminded about the brill http://t.co/VX0qXnB5 "Things real people don't say about advertising" tumblr blog #smwdna #smwldn...
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FTC Complaint Filed Against Data Broker BeenVerified Leads to Discussion About Consumer Online Privacy

 

Ratting out a competitor to FTC doesn't necessarily accomplish anything: FTC doesn't always open an investigation just based on competitor complaint.  But then again, this is in the white-hot privacy arena:

 

BOSTON, Feb. 13, 2012 /PRNewswire/ -- Abine, Inc., a leader in online privacy solutions for consumers...

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AT&T surprises customers with limits for 'unlimited data' usage; heat is on "5 percenters"

AT&T surprises customers with limits for 'unlimited data' usage; heat is on "5 percenters" | Advertising & Marketing | Scoop.it
NEW YORK - Mike Trang likes to use his iPhone 4 as a GPS device, helping him get around in his job (Love that AP is shining light on AT&T's deceptive throttling for "unlimited" customers: http://t.co/BuUrCw9r...)...
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Apple Has Quietly Started Tracking iPhone Users Again

Apple Has Quietly Started Tracking iPhone Users Again | Advertising & Marketing | Scoop.it
Opting out isn't as easy as you might think. Here's a look. (RT @timmybrister: RT @joeday: iOS 6 users.
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Affiliate Marketing 101: What Marketers Need to Know From 4 Experts - ClickZ

Affiliate Marketing 101: What Marketers Need to Know From 4 Experts - ClickZ | Advertising & Marketing | Scoop.it
Affiliate Marketing: What Marketers Need to Know From 4 ExpertsClickZAffiliate Marketing, also known as performance marketing, gets a bad rap from many marketers. Why?
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Complaints about automated calls up sharply - Danbury News Times

Complaints about automated calls up sharply - Danbury News Times | Advertising & Marketing | Scoop.it
ABC NewsComplaints about automated calls up sharplyDanbury News Times20, 2012, Robert Madison talks about receiving automated marketing calls, outside his office in Overland Park, Kan.
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Twitter monetizes mobile where others fail - Mobile Marketer - Advertising

Twitter monetizes mobile where others fail - Mobile Marketer - Advertising | Advertising & Marketing | Scoop.it
Twitter appears to be one of the only companies to have found a way to wring money out of the mobile and social convergence, with the company’s CEO recently saying that it generates more revenue from mobile than from the Web on many days.
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As Smartphones Become Health Aids, Ads May Follow

As Smartphones Become Health Aids, Ads May Follow | Advertising & Marketing | Scoop.it
In addition to tracking health symptoms, smartphone owners frequently downloaded apps to help manage their eating, drinking and exercise, and advertisers have noticed.
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Social Media Advertising Budgets to Go up Worldwide

Social Media Advertising Budgets to Go up Worldwide | Advertising & Marketing | Scoop.it
Advertising budgets directed to social media channels are expected to grow in 2012 across the globe.
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Social Media for brands: setting the context

Social Media for brands: setting the context | Advertising & Marketing | Scoop.it
Going by the rapid increase in Facebook fan pages from brands, you’d think that ‘I want a Facebook page‘ is the new ‘I want it yesterday‘ in advertising & marketing.
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Facebook rolling out timeline for brand pages, available to all by March 31

Facebook rolling out timeline for brand pages, available to all by March 31 | Advertising & Marketing | Scoop.it
It would appear that Facebook has begun to roll out, as expected, its timeline for pages. It isn't visible to everyone, so until the change are available to all Facebook accounts, you ... (Facebook timeline for advertising and marketing more like!
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Procter & Gamble’s Cover Girl taps mobile advertising for product launch - Advertising - Mobile Marketer

Procter & Gamble’s Cover Girl taps mobile advertising for product launch - Advertising - Mobile Marketer | Advertising & Marketing | Scoop.it
Procter & Gamble’s Cover Girl is promoting its new Blast FlipStick lipstick products through an interactive mobile ad.
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Content Marketing Tactics Now Critical to All Businesses [INFOGRAPHIC] | Business 2 Community

Content Marketing Tactics Now Critical to All Businesses [INFOGRAPHIC] | Business 2 Community | Advertising & Marketing | Scoop.it

Creating and distributing content that's relevant and valuable, that people want to share? Then you're content marketing.

 

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The GOP’s new push to defang the CFPB

The GOP’s new push to defang the CFPB | Advertising & Marketing | Scoop.it
House Republicans are proposing bills that would reduce the consumer watchdog’s authority and increase Congressional oversight.
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Express Scripts, Medco respond to FTC on deal

Express Scripts, Medco respond to FTC on deal | Advertising & Marketing | Scoop.it
Feb 13 (Reuters) - Pharmacy benefit managers ExpressScripts Inc and Medco Health Solutions Inc havesupplied more information requested by U.S.
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