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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Digital Storytelling
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Crash Course in Storytelling

Crash Course in Storytelling | Advertising, Interactivity & Design | Scoop.it
Marketing is storytelling at its core. Here are 5 things marketers can learn from expert storytellers.

Via José Carlos
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sarspri's curator insight, April 12, 2013 9:37 AM

Applicable well beyond the realm of marketing ...

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Digital Storytelling
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Tell a four-word story. — Design story

Tell a four-word story. — Design story | Advertising, Interactivity & Design | Scoop.it
Forget the elevator pitch. You only get four words.

If you want to start a business or launch a new project, you need to be able to descri…

Via José Carlos
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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How to Create Email Campaigns that Convert into Sales - Ultimate Guide | All Infographics

How to Create Email Campaigns that Convert into Sales - Ultimate Guide | All Infographics | Advertising, Interactivity & Design | Scoop.it
Infographics on Creating Email campaigns that gives more productive sales and conversion ratio for quick profits and success for business, great online tool...
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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Digital Marketing & Its Tools [Cool Infographic]

Digital Marketing & Its Tools [Cool Infographic] | Advertising, Interactivity & Design | Scoop.it
Infographic on Digital Marketing tools and social media tools with search engine tools in getting branding with viral marketing on videos, content, emails
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Keith Cathcart's comment, March 7, 2013 10:32 AM
I'm a visual planner and this graphic really focuses on some key variables.
Rescooped by Kimberley Lyles-Folkman, Ph.D. from Marketing Revolution
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Customer Service: The New Proactive Marketing - Huffington Post

Customer Service: The New Proactive Marketing - Huffington Post | Advertising, Interactivity & Design | Scoop.it
Customer Service: The New Proactive Marketing
Huffington Post
Customer service may just be the most proactive tool any business owner can plan to use as part of a marketing, advertising, or revenue-increasing plan.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 27, 2013 12:39 AM

Cheapest marketing you create is improving your customer service processes.

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Marketing Revolution
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5 Content Creation Tactics Every Marketing Rock Star Needs [+ 5 More Tips]

5 Content Creation Tactics Every Marketing Rock Star Needs [+ 5 More Tips] | Advertising, Interactivity & Design | Scoop.it
With content creation, the goal is to have a lot of the heavy lifting finished before you ever sit down to start producing it. If you want to be a content marketing rock star, use these 5 content c...

Via Gladys Pintado
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Martin (Marty) Smith's curator insight, April 1, 2013 10:39 AM

Content Marketing Institute Rock Star Tips
Those CMI guys are Rock Stars. No mistake they are located in Cleveland the home of the Rock 'n Roll Hall of Fame. This piece Scooped by Gladys Pintado ROCKS 5 great tips. 

Here are a 5 more Rock Start Content Marketing Tips:

* Newsjack - find HOT topical news and spin it in your direction.

* UGC - make sure you have at least 3 ways for visitors to weigh in.

* Technical SEO - make sure your H1s and page titles ROCK.

* Double Down - when something GOES take credit on social and get a second act out of it (easier to make HOT things get hotter).

* Multi-platform - know what platform does what for your content. 

Double Down is the concept of the HOT can get HOTTER easier than the cold can do anything. Once your content is lighting up with Shares and Likes then share that information with a Tweet. This will pump more shares, links and likes creating a content second act because of the power of a self-fulfilling prophecy. 

Great tips here from @CMIContent and @Gtpintado (Gladys Pintado). 

Scooped by Kimberley Lyles-Folkman, Ph.D.
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17 Storytelling Tips for Marketers from Dave Kerpen

17 Storytelling Tips for Marketers from Dave Kerpen | Advertising, Interactivity & Design | Scoop.it
Insights from the "How to Attract Customers and Build Community with Storytelling" webinar hosted by Thomson Reuters Multimedia Solutions.
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from BI Revolution
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5 Cool Tools To Increase Online Branding [Infographic]

5 Cool Tools To Increase Online Branding [Infographic] | Advertising, Interactivity & Design | Scoop.it
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 21, 2013 5:30 AM

Great infographic on 5 ver cool tools to do some serious online branding from All Infographics.

Rescooped by Kimberley Lyles-Folkman, Ph.D. from BI Revolution
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Growth of digital marketing in 2013 [Infographic]

Growth of digital marketing in 2013 [Infographic] | Advertising, Interactivity & Design | Scoop.it
This Infographic explains the expected growth in various areas of digital marketing for 2013

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 31, 2013 3:12 PM

Good infogrpaphic about continued grwoth of digital marketing in 2013.

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Advertising & Media
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Brand and Reputation Management: Four Insights | Social Media Today

Brand and Reputation Management: Four Insights | Social Media Today | Advertising, Interactivity & Design | Scoop.it
I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?

Via Dave Cottrell
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Dave Cottrell's curator insight, March 20, 2013 4:52 PM

How well is your reputation linking your brand to your business?  

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Advertising & Media
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Facebook Now Allows Calls to Action on Facebook Page Cover Images | Social Media Today

Facebook Now Allows Calls to Action on Facebook Page Cover Images | Social Media Today | Advertising, Interactivity & Design | Scoop.it
Without fanfare, it seems that Facebook may now be allowing calls to action on Facebook Page cover images.

Via Dave Cottrell
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Dave Cottrell's curator insight, March 21, 2013 3:57 PM

Brands now welcome on Facebook Page Covers

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Advertising & Media
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4 Ways Graph Search Impacts Facebook Marketers

4 Ways Graph Search Impacts Facebook Marketers | Advertising, Interactivity & Design | Scoop.it
Facebook recently announced that it would implement a new feature that would change the way people used the social media giant. Limited to beta testers, Graph Search made its debut to the social me...

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Dave Cottrell's curator insight, March 29, 2013 1:42 PM

Facebook's new Graph Search - changing the face of social media

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Data Visualization Topics
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LA Designer Transforms Sequined Art Into Billboard Bling | Wired Design | Wired.com

LA Designer Transforms Sequined Art Into Billboard Bling | Wired Design | Wired.com | Advertising, Interactivity & Design | Scoop.it
People who have visited SFO's BART station or the Raleigh Convention Center are familiar with the "shimmer wall" art installation -- a technique created by Ned Kahn that employs small, dangling squares of reflective metal over a large surface to...

Via Siarhei Mardovich
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Digital Storytelling
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Advertising, Interactivity & Design | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.

Via José Carlos
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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25 Must have Popular Online tools for Freelancers [Recommended] | All Infographics

25 Must have Popular Online tools for Freelancers [Recommended] | All Infographics | Advertising, Interactivity & Design | Scoop.it

Infographics on Online Popular Tools for Freelancers big list of recommended tools and apps to get better monthly income in billions of dollars with marketing...

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Scooped by Kimberley Lyles-Folkman, Ph.D.
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Top 10 Best Reasons why you Need a Mobile Site | All Infographics

Top 10 Best Reasons why you Need a Mobile Site | All Infographics | Advertising, Interactivity & Design | Scoop.it

Infographic on Why you need a mobile website and mobile apps for your Business with Android VS iOS with fastest mobile browsers on ecommerce payment apps

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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Marketing Revolution
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Big Data, Big Challenges, Big Gap, Big Opportunity

Big Data, Big Challenges, Big Gap, Big Opportunity | Advertising, Interactivity & Design | Scoop.it
Manufacturers and retailers identify Big Datas big challenges.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 22, 2013 4:31 PM

Funny I read the Big Data challenge different than DM News. I see the mountains and hard climbing ahead, but what about the unobstructed view from the top? To the early climbers will go some Big Spoils, so batten down the quants and full speed ahead.

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Marketing Revolution
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New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week

New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week | Advertising, Interactivity & Design | Scoop.it
Check out the top inbound marketing stories of the week centered around tools to help prove ROI.

Via Gladys Pintado
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Digital Storytelling
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SXSW: Forget Stories. Your Brand Needs a Narrative.

SXSW: Forget Stories. Your Brand Needs a Narrative. | Advertising, Interactivity & Design | Scoop.it
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers ...

Via José Carlos
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TechSoup.org's curator insight, March 18, 2013 4:46 PM

Beyond (or maybe underneath?) stories: narratives!

Rescooped by Kimberley Lyles-Folkman, Ph.D. from BI Revolution
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Pinterest Marketing Strategies [graphic]

Pinterest Marketing Strategies [graphic] | Advertising, Interactivity & Design | Scoop.it
The hottest social network on the scene is Pinterest, which offers visually dynamic and interactive boards for people and businesses to bond over shared passions. Hey...even Spark & Hustle has a Pinterest board.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 9, 2013 9:29 AM

Helpful graphic defining how to use Pinterest to support your Internet marketing efforts. 

Rescooped by Kimberley Lyles-Folkman, Ph.D. from BI Revolution
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How Storytelling Is The New SEO Went Viral Thanks to POWERFULL Friends

How Storytelling Is The New SEO Went Viral Thanks to POWERFULL Friends | Advertising, Interactivity & Design | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 25, 2013 6:06 PM

Storytelling Is The NEW SEO on SlideShare's home page (bottom row, 2nd from right thanks to Ally Greer for the alert :)

2200 + Views In A Day

Some will tell you it is impossible to have content go viral. That powerful forces control the viral headlands. They are (controlled by powerful forces), but it isn't (impossible to have content YOU create go viral).


Here is a blow by blow of how Story Telling Is The New SEO trended enough to be included on the cover of Slideshare today (something I know about from an alert from friends here @Scoopit, Storytelling is bottom row 2nd from right).

 

Storytelling Is The New SEO Story

I'm presenting Storytelling Is The New SEO tomorrow night at @1918's (Phil Buckley's) SEO Meetup (more info here: http://www.meetup.com/RaleighSEO/events/100105202/

I've been thinking about the "secret" implications of Google's algorithm changes. Navneet Panda helped Google see just how dirty our rooms have become and then they armed a Penguin to make sure we got the message and SEO life, as we knew it was OVER.


Storytelling as practiced by REI, Patagonia and others is the KEY to high engagement and Google is clear on want HIGH ENGAGEMENT from your content. 


VIRAL = Good To Have POWERFULL Friends
If you want to have your content go viral it is good to have powerful friends. Storytelling Is The New SEO started going viral because of Scoop.it. The first shares came from my embed on Design Revolution. There are almost 400 shares from that embed as I write this.

I douibled down with Facebook, Twitter, G+, LinkedIn, Tumblr and Pinterest support, but Scoop.it got the ball rolling. Then, once Storytelling Is The Next SEO was trending Slideshare put it on their home page and blew it up (now over 2,300 views and 57 downloads).

I've had several posts go viral and there is always a powerful mentor in the loop. Storytelling proves, once again, it is important to have powerful friends (those you've met and know and others you may not know) to have content go viral. 

 

Will be presenting Storytelling Is The New SEO LIVE tomorrow night starting at 6:30 at Phil's SEO Meetup. Find event details here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  

 

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Advertising & Media
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Curalate Insights: Pinterest, Instagram Analytics & Marketing

Curalate Insights: Pinterest, Instagram Analytics & Marketing | Advertising, Interactivity & Design | Scoop.it

Via Dave Cottrell
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Dave Cottrell's curator insight, March 18, 2013 6:25 PM

The fast-changing face of online marketing...

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Advertising & Media
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Facebook Hashtags: What Will They Mean for Brands and Users? | Social Media Today

Facebook Hashtags: What Will They Mean for Brands and Users? | Social Media Today | Advertising, Interactivity & Design | Scoop.it
Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags. So

Via Dave Cottrell
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Dave Cottrell's curator insight, March 20, 2013 5:16 PM

Facebook Hashtags - the potential to change the face of social marketing AGAIN...

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Advertising & Media
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7 Ideas to Steal from Ikea's Content Strategy | Social Media Today

7 Ideas to Steal from Ikea's Content Strategy | Social Media Today | Advertising, Interactivity & Design | Scoop.it
social media strategy If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals.

Via Dave Cottrell
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Dave Cottrell's curator insight, March 27, 2013 8:04 PM

Great ideas from Anna Rydne @CoSkills on taking the best ideas from IKEA USA and putting them to work in your content strategy.

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Data Visualization Topics
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Beyond the Firewall: Why Business Intelligence Matters To Advertising

Beyond the Firewall: Why Business Intelligence Matters To Advertising | Advertising, Interactivity & Design | Scoop.it

Via Siarhei Mardovich
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