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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Logo & Brand
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YouSendIt changes its name and logo

YouSendIt changes its name and logo | Advertising, Interactivity & Design | Scoop.it
The online file sending service, formerly named ‘YouSendIt’, has changed its name to ‘Hightail’ with a new logo design to boot.

Via Francesco Torcè
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Study: In social advertising, YouTube converts more customers than anyone else

Study: In social advertising, YouTube converts more customers than anyone else | Advertising, Interactivity & Design | Scoop.it
When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Pl...
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Meet The 32 Most Powerful Women In Mobile Advertising - Business Insider

Business Insider
Meet The 32 Most Powerful Women In Mobile Advertising
Business Insider
Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising.
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See the Spot: Samsung Reminds Us They Built Bigger Phones First - AdAge.com

Daily Mail
See the Spot: Samsung Reminds Us They Built Bigger Phones First
AdAge.com
Samsung spent $1.7 billion on advertising in the U.S. in 2013, according to the Ad Age DataCenter.
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Messaging Apps Not Ready For Advertising Prime Time, Yet - Wall Street Journal (blog)

Messaging Apps Not Ready For Advertising Prime Time, Yet - Wall Street Journal (blog) | Advertising, Interactivity & Design | Scoop.it
Wall Street Journal (blog) Messaging Apps Not Ready For Advertising Prime Time, Yet Wall Street Journal (blog) Messaging apps, which offer an updated form of text messaging, are wildly popular around the world, but the advertising marketplace...
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The Real Difference Between PR And Advertising - Forbes

The Real Difference Between PR And Advertising - Forbes | Advertising, Interactivity & Design | Scoop.it
Forbes The Real Difference Between PR And Advertising Forbes There's an old saying: ”Advertising is what you pay for, publicity is what you pray for.” This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public...
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4 Powerful Apps to Visually Sketch Ideas on iPad ~ Educational Technology and Mobile Learning

4 Powerful Apps to Visually Sketch Ideas on iPad ~ Educational Technology and Mobile Learning | Advertising, Interactivity & Design | Scoop.it

"One of the best techniques to catch and record ideas is through using visual graphs. Data that is visually encoded is more likely to be processed by the mind in a faster and easier way. This is probably the reason why students love it when comics and graphic are included in instruction. In this regard,  Educational Technology and Mobile Learning has curated a list of some powerful iPad apps that you and your students can use to visually grab ideas and create sketchy mindmaps. I invite you to check the collection below and share with us what you think of them."


Via John Evans
Kimberley Lyles-Folkman, Ph.D.'s insight:

Add Paper  53 and Penultimate to this list!

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Rick Gill's comment, September 23, 2013 10:26 PM
As an avid mind mapper, I would like to add the following apps to the growing list: ThinkBuzan.com's iMindMap HD; Mindjet Maps; MindMaple, and iThoughts HD. Also, MindTools HD for the iPad (see mindtools.com) is a suite of tools covering a wide range of essential skills for students and workplace professionals alike.
Melissa Marshall's comment, September 23, 2013 11:02 PM
great, thanks Rick I will have a look at some of those! Evernote and Notability are my two personal faves, My students love Popplet for mind mapping and they draw a lot using Notability.
Rick Gill's comment, September 24, 2013 7:16 PM
I use Evernote on my iPhone, iPad and PC as well. Excellent tool for managing information of all types
Rescooped by Kimberley Lyles-Folkman, Ph.D. from Social-Network-Stories
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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello, Paolo Valzania
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Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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[Q&A] 4 Content Marketing Secrets Every Small Business Owner Should Know | Constant Contact Blogs

[Q&A] 4 Content Marketing Secrets Every Small Business Owner Should Know | Constant Contact Blogs | Advertising, Interactivity & Design | Scoop.it

...But while I expected our conversation to be primarily focused on the interworking of designing and hosting a great website, I quickly learned that content plays just as big of a role in that conversation as it does with any other marketing dialogue.Whether you’re looking to get discovered by new customers, build stronger relationships with current customers, or find a way to save time and energy when it comes to marketing your small business, Matt says that your strategy should begin and end with the content you create.Here are 4 content marketing secrets every small business owner should know...


Via Jeff Domansky
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5 Ways Facebook Contests Boost Your Company's Fan Page

5 Ways Facebook Contests Boost Your Company's Fan Page | Advertising, Interactivity & Design | Scoop.it
Marketers are always looking at finding new and effective ways to reach their target audience.

Via Martin (Marty) Smith
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Ruth Bass's curator insight, April 13, 2013 8:08 PM

add your insight...

ItHappensinAlabama's comment, April 15, 2013 1:01 PM
Very informative, thanks. I think I'll give your suggested platform a try once my present contest runs out on the woobox platform.
Rescooped by Kimberley Lyles-Folkman, Ph.D. from Marketing Revolution
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What Every Entrepreneur Should Know About Content Marketing

What Every Entrepreneur Should Know About Content Marketing | Advertising, Interactivity & Design | Scoop.it
Content Marketing isn’t a new phenomenon but it is certainly the buzz term of 2013, and if you’re starting up a new business there are a few things in the field of content marketing that every entrepreneur should be familiar with.

Via John van den Brink
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The Value of Big Data Isn't the Data

The Value of Big Data Isn't the Data | Advertising, Interactivity & Design | Scoop.it
To make the data useful, you need to turn it into a narrative. To do that at scale, you need machines.

Via Ana Cristina Pratas
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Twitter As Lead Generation Tool #twittermarketing

Twitter As Lead Generation Tool #twittermarketing | Advertising, Interactivity & Design | Scoop.it

Two recent announcements will prove Twitter's worth not only as a social advertising platform, but as a lead generation tool for the movie and the music industries.

 

Lead generation has been an important tool for finding new customers. Twitter continues to build a massive community, with more than 400 million tweets generated worldwide daily. It makes sense that tweets with a positive sentiment have a greater impact to drive sales, but how much of an impact? It turns out that a 30% increase in positive tweets is four times more effective in driving sales than a 30% increase in existing above-the-line advertising, according to a study from Twitter U.K. and Deloitte.


Via Brian Yanish - MarketingHits.com
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Content Curation your secret weapon - Drive Traffic & Find New Customers

Content Curation your secret weapon - Drive Traffic & Find New Customers | Advertising, Interactivity & Design | Scoop.it
Using Content Curation To Find New Customers.

 

Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.

 

As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.

 

Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.

 

Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.

 

In this article are 3 areas that when done correctly can drive new traffic to your business or brand?.

 

*** If you would like help setting up a Scoop.it traffic generator for your company. Contact Brian at 1-888-535-9139 or Email Me ideas@marketinghits.com ***

 


Via Brian Yanish - MarketingHits.com
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Why brands are letting consumers power their advertising - iMedia Connection

Why brands are letting consumers power their advertising - iMedia Connection | Advertising, Interactivity & Design | Scoop.it
Why brands are letting consumers power their advertising iMedia Connection With declining click-through rates on sponsored posts and mainstream controversy around trust as it relates to native advertising, these solutions will likely not be...
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Amazon Tops List of Google's 25 Biggest Search Advertisers - AdAge.com

AdAge.com
Amazon Tops List of Google's 25 Biggest Search Advertisers
AdAge.com
One of Google's emerging rivals for online ad dollars is also its biggest search-ad buyer. Amazon spent $157.7 million on Google U.S.
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WeChat Opens Up Its Self-Serve Ad Platform To Brands

WeChat Opens Up Its Self-Serve Ad Platform To Brands | Advertising, Interactivity & Design | Scoop.it
After WeChat allowed official account owners to set up shop on Weixin — the version of its popular messaging app offered in China — it is now offering even more options by opening up access...
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The Most Powerful Man In Advertising Says Creativity Is Dying In Europe And The United States

The Most Powerful Man In Advertising Says Creativity Is Dying In Europe And The United States | Advertising, Interactivity & Design | Scoop.it
WPP CEO Martin Sorrell believes that in the future, Western nations will struggle to keep up with the rest of the world.
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Print advertising still viable, if supplemented with digital interactivity ...

Print advertising still viable, if supplemented with digital interactivity ... | Advertising, Interactivity & Design | Scoop.it
If you are looking to supplement your print ads with digital interactivity, look to the stars of Stellar Studios. 423-926-4780. Source. ———–. Stellar Studios is an interactive design and development firm specializing in website design and ...
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Logo & Brand
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YouSendIt changes its name and logo

YouSendIt changes its name and logo | Advertising, Interactivity & Design | Scoop.it
The online file sending service, formerly named ‘YouSendIt’, has changed its name to ‘Hightail’ with a new logo design to boot.

Via Francesco Torcè
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Social-Network-Stories
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GET HIRED: How To Make Your LinkedIn Profile Gorgeous With Graphics

GET HIRED: How To Make Your LinkedIn Profile Gorgeous With Graphics | Advertising, Interactivity & Design | Scoop.it
A new way to show yourself off on the popular job hunting site.

Via Steve Cassady, ABroaderView, Paolo Valzania
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Steve Cassady's curator insight, May 16, 2013 4:24 PM

Nice Tips on Spicing up Your Linkedin Profile

Dennis T OConnor's curator insight, May 16, 2013 10:52 PM

Add some media elements to your Profile...I'll certainly be checking out the new features. 

Dennis T OConnor's curator insight, May 16, 2013 10:53 PM

My LinkedIn profile has been my default resume for some time.  I'm looking forward to tweaking it with some media. 

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Simply Social Media
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Tips for The Social Marketer: Cheat Sheets

Tips for The Social Marketer: Cheat Sheets | Advertising, Interactivity & Design | Scoop.it
Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 20, 2013 6:03 PM

This series of "cheat sheets" from Marketois valuable, practical and easy to use for beginners and a useful checklist and reminder for more experienced marketers.

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Contests and Games Revolution
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The Perfect Facebook Contest [Infographic]

The Perfect Facebook Contest [Infographic] | Advertising, Interactivity & Design | Scoop.it
A simple guide that outlines all the elements you need to plan, design and promote your next Facebook Contest app

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 26, 2013 12:51 PM

Facebook Contests ROCK IM
Facebook contests can be POWERFUL traffic and awareness generators, but be careful to not get on the wrong side of Facebook's Terms and Conditions. This Infographic will help keep you on the right side of the law. 

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Marketing Revolution
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Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Advertising, Interactivity & Design | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Stefano Principato's curator insight, May 1, 2013 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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This Post Will Go Viral

This Post Will Go Viral | Advertising, Interactivity & Design | Scoop.it

It's marketers' million-dollar question: What makes something go viral?

 

You know that social media is best used to establish and maintain a long term relationship with your customers. Still, it would be nice to have something take off every once in awhile, spreading awareness of your brand to the furthest corners of the Internet.

 

What makes someone hit that "share" button? In the research I conducted and discuss in my upcoming book Laddering: Unlocking the Potential of Consumer Behavior, I interviewed thousands of consumers to understand why they do what they do.


Via Brian Yanish - MarketingHits.com
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Advertising, Interactivity & Design | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau, Ivo Nový, Brian Yanish - MarketingHits.com
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!