Business Insider Meet The 32 Most Powerful Women In Mobile Advertising Business Insider Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising.
Wall Street Journal (blog) Messaging Apps Not Ready For Advertising Prime Time, Yet Wall Street Journal (blog) Messaging apps, which offer an updated form of text messaging, are wildly popular around the world, but the advertising marketplace...
Forbes The Real Difference Between PR And Advertising Forbes There's an old saying: ”Advertising is what you pay for, publicity is what you pray for.” This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public...
"One of the best techniques to catch and record ideas is through using visual graphs. Data that is visually encoded is more likely to be processed by the mind in a faster and easier way. This is probably the reason why students love it when comics and graphic are included in instruction. In this regard, Educational Technology and Mobile Learning has curated a list of some powerful iPad apps that you and your students can use to visually grab ideas and create sketchy mindmaps. I invite you to check the collection below and share with us what you think of them."
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
...But while I expected our conversation to be primarily focused on the interworking of designing and hosting a great website, I quickly learned that content plays just as big of a role in that conversation as it does with any other marketing dialogue.Whether you’re looking to get discovered by new customers, build stronger relationships with current customers, or find a way to save time and energy when it comes to marketing your small business, Matt says that your strategy should begin and end with the content you create.Here are 4 content marketing secrets every small business owner should know...
Content Marketing isn’t a new phenomenon but it is certainly the buzz term of 2013, and if you’re starting up a new business there are a few things in the field of content marketing that every entrepreneur should be familiar with.
Two recent announcements will prove Twitter's worth not only as a social advertising platform, but as a lead generation tool for the movie and the music industries.
Lead generation has been an important tool for finding new customers. Twitter continues to build a massive community, with more than 400 million tweets generated worldwide daily. It makes sense that tweets with a positive sentiment have a greater impact to drive sales, but how much of an impact? It turns out that a 30% increase in positive tweets is four times more effective in driving sales than a 30% increase in existing above-the-line advertising, according to a study from Twitter U.K. and Deloitte.
Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.
As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.
Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.
Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.
In this article are 3 areas that when done correctly can drive new traffic to your business or brand?.
*** If you would like help setting up a Scoop.it traffic generator for your company. Contact Brian at 1-888-535-9139 or Email Me firstname.lastname@example.org ***
Why brands are letting consumers power their advertising iMedia Connection With declining click-through rates on sponsored posts and mainstream controversy around trust as it relates to native advertising, these solutions will likely not be...
AdAge.com Amazon Tops List of Google's 25 Biggest Search Advertisers AdAge.com One of Google's emerging rivals for online ad dollars is also its biggest search-ad buyer. Amazon spent $157.7 million on Google U.S.
If you are looking to supplement your print ads with digital interactivity, look to the stars of Stellar Studios. 423-926-4780. Source. ———–. Stellar Studios is an interactive design and development firm specializing in website design and ...
Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more.
It's marketers' million-dollar question: What makes something go viral?
You know that social media is best used to establish and maintain a long term relationship with your customers. Still, it would be nice to have something take off every once in awhile, spreading awareness of your brand to the furthest corners of the Internet.
What makes someone hit that "share" button? In the research I conducted and discuss in my upcoming book Laddering: Unlocking the Potential of Consumer Behavior, I interviewed thousands of consumers to understand why they do what they do.
It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.