Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic.
Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram landing page.
What is an Instagram landing page?
An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram....
Why brands are letting consumers power their advertising iMedia Connection With declining click-through rates on sponsored posts and mainstream controversy around trust as it relates to native advertising, these solutions will likely not be...
AdAge.com Amazon Tops List of Google's 25 Biggest Search Advertisers AdAge.com One of Google's emerging rivals for online ad dollars is also its biggest search-ad buyer. Amazon spent $157.7 million on Google U.S.
If you are looking to supplement your print ads with digital interactivity, look to the stars of Stellar Studios. 423-926-4780. Source. ———–. Stellar Studios is an interactive design and development firm specializing in website design and ...
Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more.
Business Insider Meet The 32 Most Powerful Women In Mobile Advertising Business Insider Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising.
Wall Street Journal (blog) Messaging Apps Not Ready For Advertising Prime Time, Yet Wall Street Journal (blog) Messaging apps, which offer an updated form of text messaging, are wildly popular around the world, but the advertising marketplace...
Forbes The Real Difference Between PR And Advertising Forbes There's an old saying: ”Advertising is what you pay for, publicity is what you pray for.” This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public...
"One of the best techniques to catch and record ideas is through using visual graphs. Data that is visually encoded is more likely to be processed by the mind in a faster and easier way. This is probably the reason why students love it when comics and graphic are included in instruction. In this regard, Educational Technology and Mobile Learning has curated a list of some powerful iPad apps that you and your students can use to visually grab ideas and create sketchy mindmaps. I invite you to check the collection below and share with us what you think of them."
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
...But while I expected our conversation to be primarily focused on the interworking of designing and hosting a great website, I quickly learned that content plays just as big of a role in that conversation as it does with any other marketing dialogue.Whether you’re looking to get discovered by new customers, build stronger relationships with current customers, or find a way to save time and energy when it comes to marketing your small business, Matt says that your strategy should begin and end with the content you create.Here are 4 content marketing secrets every small business owner should know...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.