Advertising, Interactivity & Design
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Top 10 Best Reasons why you Need a Mobile Site | All Infographics

Top 10 Best Reasons why you Need a Mobile Site | All Infographics | Advertising, Interactivity & Design | Scoop.it

Infographic on Why you need a mobile website and mobile apps for your Business with Android VS iOS with fastest mobile browsers on ecommerce payment apps

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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Communication design
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Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

Top 10 Digital Branding & Marketing Trends for 2017 [Infographic] | Advertising, Interactivity & Design | Scoop.it
It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Gro…

Via massimo facchinetti, Fred Zimny, Antonios Bouris
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Jessy Dos Santos's curator insight, December 28, 2016 5:57 AM
Top 10 Digital Branding & Marketing Trends for 2017
Rescooped by Kimberley Lyles-Folkman, Ph.D. from Communication design
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Facebook’s New Profile Photo Flags and Zuck's Idea of "Community" | TechCrunch

Facebook’s New Profile Photo Flags and Zuck's Idea of "Community" | TechCrunch | Advertising, Interactivity & Design | Scoop.it

"Mark Zuckerberg believes we should be "coming together not just as cities or nations, but also as a global community." That's why Facebook's latest feature..."


Via Jessica Kelly, Antonios Bouris
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Jessica Kelly's curator insight, February 23, 1:59 PM
Seems a bit divisive, and I'll admit I'm a little jealous to have no claim to a Canadian flag at this point in time. In any event, I can't see the numerous new flags yet. You?
Rescooped by Kimberley Lyles-Folkman, Ph.D. from Entrepreneurship, Social Media and Digital Marketing
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3 Creative Ways to Use Twitter Hashtags to Promote Your Business

3 Creative Ways to Use Twitter Hashtags to Promote Your Business | Advertising, Interactivity & Design | Scoop.it
Try something new with your hashtags.

Via Jay
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Public Relations & Social Marketing Insight
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20 Instagram Landing Page Examples That Seal the Conversion

20 Instagram Landing Page Examples That Seal the Conversion | Advertising, Interactivity & Design | Scoop.it

Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic.

 

Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram landing page.

 

What is an Instagram landing page?

An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 23, 1:43 AM

Learn how to design a high-converting Instagram landing page based on these 20 example critiques. What did they do well and what could be A/B tested?

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Why brands are letting consumers power their advertising - iMedia Connection

Why brands are letting consumers power their advertising - iMedia Connection | Advertising, Interactivity & Design | Scoop.it
Why brands are letting consumers power their advertising iMedia Connection With declining click-through rates on sponsored posts and mainstream controversy around trust as it relates to native advertising, these solutions will likely not be...
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Amazon Tops List of Google's 25 Biggest Search Advertisers - AdAge.com

AdAge.com
Amazon Tops List of Google's 25 Biggest Search Advertisers
AdAge.com
One of Google's emerging rivals for online ad dollars is also its biggest search-ad buyer. Amazon spent $157.7 million on Google U.S.
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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WeChat Opens Up Its Self-Serve Ad Platform To Brands

WeChat Opens Up Its Self-Serve Ad Platform To Brands | Advertising, Interactivity & Design | Scoop.it
After WeChat allowed official account owners to set up shop on Weixin — the version of its popular messaging app offered in China — it is now offering even more options by opening up access...
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The Most Powerful Man In Advertising Says Creativity Is Dying In Europe And The United States

The Most Powerful Man In Advertising Says Creativity Is Dying In Europe And The United States | Advertising, Interactivity & Design | Scoop.it
WPP CEO Martin Sorrell believes that in the future, Western nations will struggle to keep up with the rest of the world.
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Print advertising still viable, if supplemented with digital interactivity ...

Print advertising still viable, if supplemented with digital interactivity ... | Advertising, Interactivity & Design | Scoop.it
If you are looking to supplement your print ads with digital interactivity, look to the stars of Stellar Studios. 423-926-4780. Source. ———–. Stellar Studios is an interactive design and development firm specializing in website design and ...
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Logo & Brand
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YouSendIt changes its name and logo

YouSendIt changes its name and logo | Advertising, Interactivity & Design | Scoop.it
The online file sending service, formerly named ‘YouSendIt’, has changed its name to ‘Hightail’ with a new logo design to boot.

Via Francesco Torcè
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Social-Network-Stories
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GET HIRED: How To Make Your LinkedIn Profile Gorgeous With Graphics

GET HIRED: How To Make Your LinkedIn Profile Gorgeous With Graphics | Advertising, Interactivity & Design | Scoop.it
A new way to show yourself off on the popular job hunting site.

Via Steve Cassady, ABroaderView, Paolo Valzania
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Steve Cassady's curator insight, May 16, 2013 4:24 PM

Nice Tips on Spicing up Your Linkedin Profile

Dennis T OConnor's curator insight, May 16, 2013 10:52 PM

Add some media elements to your Profile...I'll certainly be checking out the new features. 

Dennis T OConnor's curator insight, May 16, 2013 10:53 PM

My LinkedIn profile has been my default resume for some time.  I'm looking forward to tweaking it with some media. 

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Simply Social Media
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Tips for The Social Marketer: Cheat Sheets

Tips for The Social Marketer: Cheat Sheets | Advertising, Interactivity & Design | Scoop.it
Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more.

Via Jeff Domansky
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Jeff Domansky's curator insight, July 20, 2013 6:03 PM

This series of "cheat sheets" from Marketois valuable, practical and easy to use for beginners and a useful checklist and reminder for more experienced marketers.

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Contests and Games Revolution
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The Perfect Facebook Contest [Infographic]

The Perfect Facebook Contest [Infographic] | Advertising, Interactivity & Design | Scoop.it
A simple guide that outlines all the elements you need to plan, design and promote your next Facebook Contest app

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 26, 2013 12:51 PM

Facebook Contests ROCK IM
Facebook contests can be POWERFUL traffic and awareness generators, but be careful to not get on the wrong side of Facebook's Terms and Conditions. This Infographic will help keep you on the right side of the law. 

Rescooped by Kimberley Lyles-Folkman, Ph.D. from Communication design
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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | Advertising, Interactivity & Design | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge

Via janlgordon, Antonios Bouris
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janlgordon's comment, January 19, 10:58 AM
thank you @massimo facchinetti
Flores Marisol's curator insight, January 20, 9:55 AM
Great tools!
David Picard Roussel's curator insight, January 24, 10:15 AM

Did you tried those tool. Share your toughts!

Rescooped by Kimberley Lyles-Folkman, Ph.D. from itsyourbiz
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Fast Company - Turn your résumé into an interactive,... | Facebook

Fast Company - Turn your résumé into an interactive,... | Facebook | Advertising, Interactivity & Design | Scoop.it
Turn your résumé into an interactive, thoroughly digital resource: http://buff.ly/2iOxP8J

Via Skip Boykin
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Graphics Web Design & Development News
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The art of mixing Google typefaces made easy [Infographic]

The art of mixing Google typefaces made easy [Infographic] | Advertising, Interactivity & Design | Scoop.it
The art of mixing Google typefaces made easy

Via Jakarta Web Developer
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Scooped by Kimberley Lyles-Folkman, Ph.D.
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Study: In social advertising, YouTube converts more customers than anyone else

Study: In social advertising, YouTube converts more customers than anyone else | Advertising, Interactivity & Design | Scoop.it
When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Pl...
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Meet The 32 Most Powerful Women In Mobile Advertising - Business Insider

Business Insider
Meet The 32 Most Powerful Women In Mobile Advertising
Business Insider
Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising.
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See the Spot: Samsung Reminds Us They Built Bigger Phones First - AdAge.com

Daily Mail
See the Spot: Samsung Reminds Us They Built Bigger Phones First
AdAge.com
Samsung spent $1.7 billion on advertising in the U.S. in 2013, according to the Ad Age DataCenter.
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Messaging Apps Not Ready For Advertising Prime Time, Yet - Wall Street Journal (blog)

Messaging Apps Not Ready For Advertising Prime Time, Yet - Wall Street Journal (blog) | Advertising, Interactivity & Design | Scoop.it
Wall Street Journal (blog) Messaging Apps Not Ready For Advertising Prime Time, Yet Wall Street Journal (blog) Messaging apps, which offer an updated form of text messaging, are wildly popular around the world, but the advertising marketplace...
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The Real Difference Between PR And Advertising - Forbes

The Real Difference Between PR And Advertising - Forbes | Advertising, Interactivity & Design | Scoop.it
Forbes The Real Difference Between PR And Advertising Forbes There's an old saying: ”Advertising is what you pay for, publicity is what you pray for.” This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public...
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from iPads, MakerEd and More in Education
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4 Powerful Apps to Visually Sketch Ideas on iPad ~ Educational Technology and Mobile Learning

4 Powerful Apps to Visually Sketch Ideas on iPad ~ Educational Technology and Mobile Learning | Advertising, Interactivity & Design | Scoop.it

"One of the best techniques to catch and record ideas is through using visual graphs. Data that is visually encoded is more likely to be processed by the mind in a faster and easier way. This is probably the reason why students love it when comics and graphic are included in instruction. In this regard,  Educational Technology and Mobile Learning has curated a list of some powerful iPad apps that you and your students can use to visually grab ideas and create sketchy mindmaps. I invite you to check the collection below and share with us what you think of them."


Via John Evans
Kimberley Lyles-Folkman, Ph.D.'s insight:

Add Paper  53 and Penultimate to this list!

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Rick Gill's comment, September 23, 2013 10:26 PM
As an avid mind mapper, I would like to add the following apps to the growing list: ThinkBuzan.com's iMindMap HD; Mindjet Maps; MindMaple, and iThoughts HD. Also, MindTools HD for the iPad (see mindtools.com) is a suite of tools covering a wide range of essential skills for students and workplace professionals alike.
Melissa Marshall's comment, September 23, 2013 11:02 PM
great, thanks Rick I will have a look at some of those! Evernote and Notability are my two personal faves, My students love Popplet for mind mapping and they draw a lot using Notability.
Rick Gill's comment, September 24, 2013 7:16 PM
I use Evernote on my iPhone, iPad and PC as well. Excellent tool for managing information of all types
Rescooped by Kimberley Lyles-Folkman, Ph.D. from Social-Network-Stories
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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello, Paolo Valzania
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Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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[Q&A] 4 Content Marketing Secrets Every Small Business Owner Should Know | Constant Contact Blogs

[Q&A] 4 Content Marketing Secrets Every Small Business Owner Should Know | Constant Contact Blogs | Advertising, Interactivity & Design | Scoop.it

...But while I expected our conversation to be primarily focused on the interworking of designing and hosting a great website, I quickly learned that content plays just as big of a role in that conversation as it does with any other marketing dialogue.Whether you’re looking to get discovered by new customers, build stronger relationships with current customers, or find a way to save time and energy when it comes to marketing your small business, Matt says that your strategy should begin and end with the content you create.Here are 4 content marketing secrets every small business owner should know...


Via Jeff Domansky
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Contests and Games Revolution
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5 Ways Facebook Contests Boost Your Company's Fan Page

5 Ways Facebook Contests Boost Your Company's Fan Page | Advertising, Interactivity & Design | Scoop.it
Marketers are always looking at finding new and effective ways to reach their target audience.

Via Martin (Marty) Smith
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Ruth Bass's curator insight, April 13, 2013 8:08 PM

add your insight...

ItHappensinAlabama's comment, April 15, 2013 1:01 PM
Very informative, thanks. I think I'll give your suggested platform a try once my present contest runs out on the woobox platform.