Advertising, Interactivity & Design
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Rescooped by Kimberley Lyles-Folkman, Ph.D. from Communication design
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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | Advertising, Interactivity & Design | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge

Via janlgordon, Antonios Bouris
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janlgordon's comment, January 19, 10:58 AM
thank you @massimo facchinetti
Flores Marisol's curator insight, January 20, 9:55 AM
Great tools!
David Picard Roussel's curator insight, January 24, 10:15 AM

Did you tried those tool. Share your toughts!

Rescooped by Kimberley Lyles-Folkman, Ph.D. from MarketingHits
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Advertising, Interactivity & Design | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau, Ivo Nový, Brian Yanish - MarketingHits.com
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!