Customer Service: The New Proactive Marketing Huffington Post Customer service may just be the most proactive tool any business owner can plan to use as part of a marketing, advertising, or revenue-increasing plan.
When purchasing new gadgets, house and other times, buyers turn to social media for reviews and opinions. The following infographic shows the growing importance of ecommercse inbound marketing and how social media influence the buying decisions.
"I don't know what to write about!" If you are trying to recruit social ambassadors for your business, you will quickly run into this challenge from your colleagues.
Companies often think that "content marketing" means just creating lots of content, no matter what it is about. They don't always think about their target audience or the overall goal of generating new business. Writing the kind of content that your target audience actually wants doesn't need to be difficult, and this article offers 31 ways to use compelling content to engage your audience....
[Smart thinking to help content marketing pros get results ~ Jeff]
It’s a stark verdict from a prominent source. “There are hundreds of thousands of people who were trained and mentored, and studied classical marketing, and they got good at it,” says Clark Kokich, chairman of digital agency Razorfish.
Unfortunately, the world has changed – and that education is no longer relevant. “If your self-worth and your confidence is based on you being an expert, you’re in deep trouble, because there aren’t any experts,” says Kokich, author of Do or Die: Surviving and Thriving in a World Where the Old Ways of Marketing Aren’t Getting It Done. “Sure, there are experts in some fields. Someone may be really good in SEO or in mobile. But there aren’t any experts in making this transition.”...
[Interesting premise but no solutions energing yet ~ Jeff]
The hottest social network on the scene is Pinterest, which offers visually dynamic and interactive boards for people and businesses to bond over shared passions. Hey...even Spark & Hustle has a Pinterest board.
The rise of visualizations You've seen infographics on websites, embedded SlideShare present...
Businesses of all sizes are relying more and more upon visualization of data and information to make concepts easier for people to digest and remember, but why is this trend surging in marketing and tech circles?...
The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?
You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign.
Yes, the company is doing well overall, but you and others know it could be turning an even bigger return on investment.
The sticking point, however, the CEO is not exactly tripping over themselves to integrate social media into your company’s marketing plan. So, where does that leave you?...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.