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Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Advertising, Interactivity & Design | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Stefano Principato's curator insight, May 1, 2013 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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Customer Service: The New Proactive Marketing - Huffington Post

Customer Service: The New Proactive Marketing - Huffington Post | Advertising, Interactivity & Design | Scoop.it
Customer Service: The New Proactive Marketing
Huffington Post
Customer service may just be the most proactive tool any business owner can plan to use as part of a marketing, advertising, or revenue-increasing plan.

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Martin (Marty) Smith's curator insight, March 27, 2013 12:39 AM

Cheapest marketing you create is improving your customer service processes.

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How Does Social Media Affect Purchase Decisions [INFOGRAPHIC]

How Does Social Media Affect Purchase Decisions [INFOGRAPHIC] | Advertising, Interactivity & Design | Scoop.it

When purchasing new gadgets, house and other times, buyers turn to social media for reviews and opinions. The following infographic shows the growing importance of ecommercse inbound marketing and how social media influence the buying decisions.

 

Source: http://ijustdid.org/2013/02/social-media-and-ecommerce/


Via Jonha Revesencio, Brian Yanish - MarketingHits.com, Jeff Domansky
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healincomfort's curator insight, February 21, 2013 1:30 AM

add your insight...Get Ready it's heeeerrrrreeee

 
Virakboth Hang's comment, March 22, 2013 7:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
Virakboth Hang's comment, March 22, 2013 7:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
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31 Easy Ideas To Create Content Your Customers Want | Forbes

31 Easy Ideas To Create Content Your Customers Want | Forbes | Advertising, Interactivity & Design | Scoop.it
"I don't know what to write about!" If you are trying to recruit social ambassadors for your business, you will quickly run into this challenge from your colleagues.

 

Companies often think that "content marketing" means just creating lots of content, no matter what it is about. They don't always think about their target audience or the overall goal of generating new business. Writing the kind of content that your target audience actually wants doesn't need to be difficult, and this article offers 31 ways to use compelling content to engage your audience....

 

[Smart thinking to help content marketing pros get results ~ Jeff]


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The End of the Expert: Why No One in Marketing Knows What They're Doing | Forbes

The End of the Expert: Why No One in Marketing Knows What They're Doing | Forbes | Advertising, Interactivity & Design | Scoop.it

It’s a stark verdict from a prominent source. “There are hundreds of thousands of people who were trained and mentored, and studied classical marketing, and they got good at it,” says Clark Kokich, chairman of digital agency Razorfish.

 

Unfortunately, the world has changed – and that education is no longer relevant. “If your self-worth and your confidence is based on you being an expert, you’re in deep trouble, because there aren’t any experts,” says Kokich, author of Do or Die: Surviving and Thriving in a World Where the Old Ways of Marketing Aren’t Getting It Done. “Sure, there are experts in some fields. Someone may be really good in SEO or in mobile. But there aren’t any experts in making this transition.”...

 

[Interesting premise but no solutions energing yet ~ Jeff]


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Growth of digital marketing in 2013 [Infographic]

Growth of digital marketing in 2013 [Infographic] | Advertising, Interactivity & Design | Scoop.it
This Infographic explains the expected growth in various areas of digital marketing for 2013

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 31, 2013 3:12 PM

Good infogrpaphic about continued grwoth of digital marketing in 2013.

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Pinterest Marketing Strategies [graphic]

Pinterest Marketing Strategies [graphic] | Advertising, Interactivity & Design | Scoop.it
The hottest social network on the scene is Pinterest, which offers visually dynamic and interactive boards for people and businesses to bond over shared passions. Hey...even Spark & Hustle has a Pinterest board.

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Martin (Marty) Smith's curator insight, March 9, 2013 9:29 AM

Helpful graphic defining how to use Pinterest to support your Internet marketing efforts. 

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7 reasons visual storytelling is one of 2012′s breakout trends

7 reasons visual storytelling is one of 2012′s breakout trends | Advertising, Interactivity & Design | Scoop.it
The rise of visualizations You've seen infographics on websites, embedded SlideShare present...

 

Businesses of all sizes are relying more and more upon visualization of data and information to make concepts easier for people to digest and remember, but why is this trend surging in marketing and tech circles?...

 

[Influence of social visuals grows ~ Jeff]


Via José Carlos, Jeff Domansky
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Can You Talk the CEO Into Doing Social Media? | Viral Blog

Can You Talk the CEO Into Doing Social Media? | Viral Blog | Advertising, Interactivity & Design | Scoop.it
The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?

 

You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign.

 

Yes, the company is doing well overall, but you and others know it could be turning an even bigger return on investment.

 

The sticking point, however, the CEO is not exactly tripping over themselves to integrate social media into your company’s marketing plan. So, where does that leave you?...

 

[How to make the social media case ~ Jeff]


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