new rules of creativity
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Classes? Where We're Going, We Don't Need Classes! | Smashing Coding

Classes? Where We're Going, We Don't Need Classes! | Smashing Coding | new rules of creativity | Scoop.it
Classes, classes, classes everywhere. What if we don’t need CSS classes at all? What if we stopped worrying about how many classes we’re using and what we should be calling them and just finished with them once and for all?
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10 Things You Should Tweet

10 Things You Should Tweet | new rules of creativity | Scoop.it

There's no magic formula for how to use Twitter to promote your business.

There's a real etiquette to doing business in 140 characters.

 

And unlike when you tweet as an individual, it means no random thoughts, photos of your last four meals, political rants, or too much information about your digestive issues, sex life, and drinking binges.

Hopefully you already knew that.

 

So what should you tweet?

If you become a respected member of the Twitter community, you can throw in messages directly related to your products or services, but those need to be counter-balanced by tweets completely unrelated to your sales efforts. 

 

There is no single formula that is guaranteed to work, but here are 10 things you should try:

 

1. The "I found this amazing article I think you'd love" tweet

Links to articles that would be of interest to your target audience

2. The "there are human beings behind our brand name" tweet

Designed to humanize your company

3. The "twitter-only promotion" tweet

Everybody loves a deal

4. The "promote our favorite charity" tweet

Remember, social media is social. We are all part of a greater community

5. The "we're listening to you" tweet

When there is a real issue or if a person has a specific question, you need to address it quickly and honestly

6. The "sharing our great content" tweet

Have some unique thoughts or perspectives, tweeting is a great way to get your expertise in front of a large audience

7. The "we're proud as hell" tweet

Broadcast some great Company news

8. The "we found this to be hilarious and hope you do as well" tweet

Sharing humor with your target audience (via links) not only humanizes your company, it gives your followers a reason to seek you out

9. The "we are on top of industry trends" tweet

Links to the latest studies, trends, breakthroughs and advances. This serves the dual purpose of providing interesting content and proves to your audience you are serious about staying ahead of the curve

10. The "none of the above" tweet

Twitter is all about being creative, useful and engaging

 

As with any other marketing efforts, pay close attention to how your followers respond to you tweets.

Which ones are getting positive feedback (retweets, etc.)?

Which ones are being ignored?

Which ones are getting you negative feedback?

The answers to these questions might surprise you, so be prepared to tweak your tweets.

 

By Jon Gelberg - http://bit.ly/MwrPtK

Source: http://bit.ly/Mws3AV


Via maxOz
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maxOz's comment, June 14, 2012 4:33 AM
Rui Thank You for sharing
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Education in the Cloud with Web 2.0 tools: Create online Stories ...

Education in the Cloud with Web 2.0 tools: Create online Stories ... | new rules of creativity | Scoop.it

Education in the Cloud with Web 2.0 tools. A blog dedicated to giving educators free web 2.0 tools and tutorials for them and their students. Pages. Home · Web 2.0 List · History web 2.0 · Science Web 2.0 · English Language ...


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CharacterLab :: Figuring Out Your Brand Story Persona

CharacterLab :: Figuring Out Your Brand Story Persona | new rules of creativity | Scoop.it

While it may not have been popular marketing theory at the time, the most successful brands figured out decades ago that it takes character to turn a product into a brand. When a brand has character, it takes on an identity of its own. Its every word, gesture, action, became natural expressions which make the brand instantly recognizable.

 

What is the character or persona of your brand? The company Added Value has a tool called CharacterLab that helps you figure this out.

 

There is a free demo to try at this site. The demo will give you a series of photos and characteristics to rank. At the end it will give you the character/persona of your business -- if you are a sole proprietor.


Via Karen Dietz, Omar Kattan
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Connectome: A New Way To Think About What Makes You You

Connectome: A New Way To Think About What Makes You You | new rules of creativity | Scoop.it
"You are more than your genes. You are your connectome."

The nature vs.
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Six Ways Brands Are Optimizing Facebook Timelines

Six Ways Brands Are Optimizing Facebook Timelines | new rules of creativity | Scoop.it
Social Media - Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline ...
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World’s Subways Converging on Ideal Form

World’s Subways Converging on Ideal Form | new rules of creativity | Scoop.it
After decades of urban evolution, the world's major subway systems appear to be converging on an ideal form.On the surface, these core-and-b...
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Content Marketing: il libro per fare business con i contenuti web [RECENSIONE]

Content Marketing: il libro per fare business con i contenuti web [RECENSIONE] | new rules of creativity | Scoop.it

Dall'articolo:

 

“Content Marketing“, scritto da Ann Handley e C.C. Chapman e pubblicato in Italia da Hoepli, spiega come le imprese possono fornire ai consumatori le informazioni più preziose, utili e interessanti del settore. Basta dunque con un modello monolitico centrato sul fornire esclusivamente comunicazioni sul proprio brand/prodotto: occorre una strategia nuova e legata alle logiche 2.0, fondata sulle classiche 5W del giornalismo [...]

 

by Ninja Marketing


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Basics | JavaScript Foundations › Variables

Basics | JavaScript Foundations › Variables | new rules of creativity | Scoop.it
Let Treehouse help you learn JavaScript. This video tutorial teaches you all about the basics of JavaScript variables, and how to define your own variables.
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Menus | Photoshop Foundations › Workspace Basics

Menus | Photoshop Foundations › Workspace Basics | new rules of creativity | Scoop.it
Let Treehouse help you learn about Adobe Photoshop. This video tutorials teaches you about Photoshop menus.
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Richard St. John's 8 secrets of success | Video on TED.com

TED Talks Why do people succeed? Is it because they're smart? Or are they just lucky? Neither. Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow on the real secrets of success.
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21 Fantastic Examples of Sliders in Web Design | Inspiration

21 Fantastic Examples of Sliders in Web Design | Inspiration | new rules of creativity | Scoop.it
Sliders are an excellent way to organize and highlight important content on a site. They can also be used to display a good amount of content within a limited.
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The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google | new rules of creativity | Scoop.it

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.

 

Yes, successful marketing is all about emotions -- not facts.

 

There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.

 

But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.

 

Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those. 

 

As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward."

 

This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Wilton Blake
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The Future of the City 1: Cities in the Digital Age – Urban Times

The Future of the City 1: Cities in the Digital Age – Urban Times | new rules of creativity | Scoop.it
Today we begin our series on The Future of the City in partnership with design mind, a media platform examining trends in emerging technologies and global consumer culture, produced by designers, technologists, and strategists at frog.

Via Toni Sánchez
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Online Advertising: 132 miliardi di dollari nel 2015

Online Advertising: 132 miliardi di dollari nel 2015 | new rules of creativity | Scoop.it
Il mercato dell'online advertising sta vivendo una continua crescita e sembra essere uno dei pochi canali per i quali gli investimenti pubblicitari sono in aumento.

Via Valeria Cinelli
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A walk in the park gives mental boost to people with depression

In one of the first studies to examine the effect of nature walks on cognition and mood in people with major depression, researchers in Canada and the US have found promising evidence that a walk in the park may provide some cognitive benefits.
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A Common Sense Approach To Measuring Brand Perception - Forbes

A Common Sense Approach To Measuring Brand Perception - Forbes | new rules of creativity | Scoop.it
Guest post written by Ari Jacoby Ari Jacoby is CEO of Solve Media. Ari Jacoby I love Porsche, the brand. I love their cars, SUV’s, TV commercials and everything I believe they stand for. But what do I really mean by “love”?
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These Are the Most Engaging Brands on Facebook [INFOGRAPHIC]

These Are the Most Engaging Brands on Facebook [INFOGRAPHIC] | new rules of creativity | Scoop.it
A new infographic from social marketing firm SocialBakers takes a look at which global brands are making the most of its Facebook presence.
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Il problema di Facebook si chiama Mobile

Il problema di Facebook si chiama Mobile | new rules of creativity | Scoop.it

Si dice che Facebook abbia ormai più del 50% degli utenti che accedono al social via mobile. Si parla di qualcosa come 500 milioni di utenti su 900 milioni, che ormai spendono molto più tempo su Facebook via mobile che via “fisso”.

Eppure questo enorme numero, che potrebbe sembrare un vantaggio, è in realtà un problema. E anche grosso.


Via Jcom Italia
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What is Ruby | Ruby Foundations › Ruby Basics

What is Ruby | Ruby Foundations › Ruby Basics | new rules of creativity | Scoop.it
Ruby Tutorials from Treehouse. This video tutorial teaches you some of Ruby's history and the different ways of installing Ruby.
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First Steps | Design Foundations › HTML › Introduction

First Steps | Design Foundations › HTML › Introduction | new rules of creativity | Scoop.it
HTML tutorial from Treehouse. In this video tutorial, we'll learn how to create an HTML file, open it in a web browser, and make changes to it.
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What are the most popular articles on the DIYthemes blog?

What are the most popular articles on the DIYthemes blog? | new rules of creativity | Scoop.it
Earlier today, I woke up and I had a simple question: What are the most popular articles on DIYthemes so far in 2012? So, I dug into the analytics, and I found the Top 10 articles on DIYthemes.
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How does a small business move into social media marketing?

How does a small business move into social media marketing? | new rules of creativity | Scoop.it
It's hard to bootstrap a business and worry about your Facebook page too. Here are some practical guidelines for social media success.

Via Fabrizio Faraco
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