Advertising, Marketing and Branding
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The 10 World Cup Sponsors That Grew the Most in Followers, Fans and Subscribers

ad age worked with listenfirst to measure the effect that world cup sponsorship had on social-community growth.
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The 10 Trends Shaping the Global Ad Business

The 10 Trends Shaping the Global Ad Business | Advertising, Marketing and Branding | Scoop.it
As we plan for the future of our business, looking across the 110 countries in which we operate, we try to identify the trends that we think are shaping the global marketing services industry. Here’s
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Girardot - Fashionable and Financial?

Girardot - Fashionable and Financial? | Advertising, Marketing and Branding | Scoop.it
Girardot is a results driven, straight talking, fast working London based advertising agency.
Flora Lenon's insight:

Take a look at our featured project highlighting the other string to our bow, luxury goods advertising.

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Burberry, Samsung and Vodafone advertise at Heathrow Terminal 2 | Advertising news | Campaign

Burberry, Samsung and Vodafone advertise at Heathrow Terminal 2 | Advertising news | Campaign | Advertising, Marketing and Branding | Scoop.it
Burberry, Samsung and Vodafone advertise at Heathrow Terminal 2. Campaign, first for advertising & creative news
Flora Lenon's insight:

Heathrow Terminal 2 opens up some new advertising space and top brands are the first to put their ads in it.

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Cisco Launches Connected Billboard in San Francisco

Cisco Launches Connected Billboard in San Francisco | Advertising, Marketing and Branding | Scoop.it
Cisco has placed an Internet-connected billboard on Rt. 101 near the San Francisco airport that will deliver specific messaging based on a driver's speed.
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Teens turn away from Twitter and Facebook, WhatsApp and Snapchat gain users for privacy

Teens turn away from Twitter and Facebook, WhatsApp  and Snapchat gain users for privacy | Advertising, Marketing and Branding | Scoop.it
Teenagers are turning away from traditional social media sites, while Instagram, Tumblr and mobile messaging services saw a boost.The...
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Twitter's Major Redesign: What Brands Need to Know

What's new on Twitter for brands? Pinned tweets, larger profile pictures, bigger headers and more.
Flora Lenon's insight:

Knowing what Twitter's latest redesign means for your brand

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Personifying Your Brand: The Use of Brand Mascots on Social Media

Personifying Your Brand: The Use of Brand Mascots on Social Media | Advertising, Marketing and Branding | Scoop.it
One social media marketing strategy that has grown in popularity is the use of fictional brand mascots to personify brands. But are brand mascots effective tools on social media, and should your bran…
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Applying social data with “intuition and intelligence” is the challenge for marketers, says Cadbury’s Matthew Williams

Applying social data with “intuition and intelligence” is the challenge for marketers, says Cadbury’s Matthew Williams | Advertising, Marketing and Branding | Scoop.it
The challenge for marketers when it comes to harnessing social media data is turning it into something that is understandable and...
Flora Lenon's insight:

Big brands are still struggling to understand the power and importance of social media. This has got to change. The quantity of data that is available plus the customers who couldn't otherwise be connected to is vast. Do the CEOs of these big corporations understand this yet? if not, why not?

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What, Exactly, Is Business Development?

What, Exactly, Is Business Development? | Advertising, Marketing and Branding | Scoop.it
“I do biz dev.” Few times in history have more ambiguous words been spoken.  Ask ten “VPs of Business Development” or similarly business card-ed folks what is business development, and you’re like to get just as many answers. “Business development is sales,” some will say, concisely. “Business development is partnerships,” others will say, vaguely. “Business development is hustling,” the startup folks [...]
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Burberry unveils ad campaign starring Cara Delevingne

Burberry unveils ad campaign starring Cara Delevingne | Advertising, Marketing and Branding | Scoop.it
Burberry unveils ad campaign starring Cara Delevingne, Burberry has unveiled a global ad campaign shot by Mario Testino and featuring the models Cara Delevingne and Suki Waterhouse. | Marketing Magazine
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Burberry's latest ad campaign unveiled today

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"Of course it doesn't take 45 days to write a Tweet" says Huge's planning director after Business Insider article debacle

"Of course it doesn't take 45 days to write a Tweet" says Huge's planning director after Business Insider article debacle | Advertising, Marketing and Branding | Scoop.it
Sometimes a behind the scenes piece can go very wrong when the journalist picks up and runs with a piece of information that the agency...
Flora Lenon's insight:

How muck thinking and planning is too much when it comes to brands on social media?  Too many cooks spoil the brands social media 'voice'

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Women are four-times more likely to respond to personalised and gender-specific packaging says research

Women are four times more likely to respond to personalised packaging than men, according to research. Conducted by easyFairs, the...
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Apple Has A New Ad That Teases Samsung And Other Companies That Copy Apple

Apple Has A New Ad That Teases Samsung And Other Companies That Copy Apple | Advertising, Marketing and Branding | Scoop.it
Apple put out a new full-page newspaper ad that...
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From YouTube to Vice – 10 trends that are changing how we watch TV

From YouTube to Vice – 10 trends that are changing how we watch TV | Advertising, Marketing and Branding | Scoop.it
Technology is set to transform viewing habits, whether it's Twitter's 'social soundtrack' or letting the viewer become the commissioner
Flora Lenon's insight:

The phenomenon of the second screen is going to change the way we watch TV. Rarely do we watch TV without another device in our hand- this interaction must be harnessed and utilised by the TV networks and social media channels.

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How Big Brands Use Social Media - Slides - Noisy Little Monkey Ltd

How Big Brands Use Social Media - Slides - Noisy Little Monkey Ltd | Advertising, Marketing and Branding | Scoop.it
Flora Lenon's insight:

Noisy Little Monkey is a fantastic agency based in Bristol run by the hysterically funny Jon Payne. He has some wonderfully insightful things to say about social media. The slides from the 'Bath and Bristol Marketing Network' talk at the Clifton Club on how big brands use social media gives insight into how the world of marketing and social media should be moving forwards.

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