The challenge for marketers when it comes to harnessing social media data is turning it into something that is understandable and...
Flora Lenon's insight:
Big brands are still struggling to understand the power and importance of social media. This has got to change. The quantity of data that is available plus the customers who couldn't otherwise be connected to is vast. Do the CEOs of these big corporations understand this yet? if not, why not?
“I do biz dev.” Few times in history have more ambiguous words been spoken. Ask ten “VPs of Business Development” or similarly business card-ed folks what is business development, and you’re like to get just as many answers. “Business development is sales,” some will say, concisely. “Business development is partnerships,” others will say, vaguely. “Business development is hustling,” the startup folks [...]
Burberry unveils ad campaign starring Cara Delevingne, Burberry has unveiled a global ad campaign shot by Mario Testino and featuring the models Cara Delevingne and Suki Waterhouse. | Marketing Magazine
Technology is set to transform viewing habits, whether it's Twitter's 'social soundtrack' or letting the viewer become the commissioner
Flora Lenon's insight:
The phenomenon of the second screen is going to change the way we watch TV. Rarely do we watch TV without another device in our hand- this interaction must be harnessed and utilised by the TV networks and social media channels.
Noisy Little Monkey is a fantastic agency based in Bristol run by the hysterically funny Jon Payne. He has some wonderfully insightful things to say about social media. The slides from the 'Bath and Bristol Marketing Network' talk at the Clifton Club on how big brands use social media gives insight into how the world of marketing and social media should be moving forwards.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.