Here are some activities (or better tasks) I use commercials for: - sound off, the commercial my students are familiar with, recreate the dialogue (this way they can practice informal dialogue, small talk, phone conversations, using appropriate tone and style…) - sound off, students in pairs, one of them sitting back to the screen, the other one watching the commercial and trying to describe it to partner (omit the name of the brand), guess the brand name - let them watch the commercial and stop it in the middle (or before something interesting comes), guess the end - at home, watch the commercials (in your own language of course ) and try to translate them for yourself
A brief summary of the beginnings of advertising. Babylon, Rome, Gutenberg,Selling the New World, Word of Mouth, Industrial revolution, Victorian pomp but sex still sells. Soap, Sex & Cigarettes: A Cultural History of Advertising in North America
EN: Crafting an advertisement that entices potential consumers might seem difficult, but it's simpler than you think. The simpler the better, in fact. An ad sums up everything that is smart, innovative, and distinguished about your brand, and...
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