In the online world, rapidly becoming the only world that matters to many of us, specialists rule the day...Strangely (or not) entire cultures have grown up around the type of people who are Facebook users verses Twitter users, texters versus people who use voicemail. (I have a friend who says on his voice mail that he never responds to voicemail.)VCulture is driving marketing because the mass in mass marketing is going away. That's not news, but what is replacing it, is. We're going from mass marketing to communicating among micro cultures.A fable: Recently I needed glasses. I decided to try Warby Parker, an online purveyor of glasses with a certain look to their website, a certain flavor to their images, a certain culture. For every pair of glasses a customer purchases, they donate a pair, after the one-for-one Tom's Shoes model. There exists an entire culture-class of glasses buyers who want style, a good price, and to feel like they've done something good. The culture of Warby Parker is as distinct from Lenscrafters as Four Barrel Coffee is from Starbucks....
Via Jeff Domansky
Mark Twain (Samuel Langhorne Clemens) is one of America’s favorite writers and humorists. Born in Florida, Missouri two weeks after the appearance of Hailey’s Comet in 1835, he would have made the consummate PR pro.As a journalist, writer and speaker, he embodied some of the skills of the best writers and PR pros today. I wonder what he would have thought of PR and social media?...
Via Jeff Domansky
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