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What Happened to Rock Music on FM Radio?

What Happened to Rock Music on FM Radio? | Advertising | Scoop.it
I was 24 when I first lost my job as a radio DJ. I was 30 when it happened again. In both cases, my employers changed the stations’ formats, abandoning “alternative rock” for gospel (at Philadelphia’s Y100) and news (at Q101 in Chicago). Just this year, another Philadelphia station, WYSP,...
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How Radio Broadcasting Works: An Animated Explanation from 1937

How Radio Broadcasting Works: An Animated Explanation from 1937 | Advertising | Scoop.it
From oscillator to audience, or how the music of the orchestra travels from the studio to your home.



In 1909, radio pioneer Charles "
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Live Webinar: Crash Course in Real-time Advertising

Live Webinar: Crash Course in Real-time Advertising | Advertising | Scoop.it
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. Register for this webinar to learn about the evolution of real-time advertising and what this means for modern marketers.
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You Oughta Be In Pictures

You Oughta Be In Pictures | Advertising | Scoop.it
The evidence continues to mount that in order to be effective in the social space, learning the art of visuals – photos and videos – has become table stakes. Last week, a client who has been advert...
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10 Functions of the Comma

10 Functions of the Comma | Advertising | Scoop.it
A comma is a versatile punctuation mark, serving ten basic functions. Here’s an enumeration, with examples.
Tony "The Tiger" Spina's insight:

Here's a great article to help us brush up on our writing.

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Radio as a Traffic Building Medium

• Radio ads are much more personally relevant than ads in all other media (Source: Radio Ad Lab)
• Radio has the human voice to convince
• Host endorsements typically drive a 400% increase in response...
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Hegarty tells marketers: You and your processes are holding advertising back - AdNews

Hegarty tells marketers: You and your processes are holding advertising back - AdNews | Advertising | Scoop.it
Hegarty tells marketers: You and your processes are holding advertising back
AdNews
Hegarty, the founder of BBH, didn't pull his punches addressing the audience of marketing big guns at the Global Marketer Conference.
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3 Steps to Scare Your Audience Into Action (And Still Sleep at Night) - Copyblogger

3 Steps to Scare Your Audience Into Action (And Still Sleep at Night) - Copyblogger | Advertising | Scoop.it
Fear has motivated humans forever, so it's no surprise it's used in marketing. But to do it well, you need to know a few things about scaring your reader into action.
Tony "The Tiger" Spina's insight:

Don't click this link. Don't do it!

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This ultimate guide to dental marketing has something for everyone - Dentistry IQ

This ultimate guide to dental marketing has something for everyone - Dentistry IQ | Advertising | Scoop.it
This ultimate guide to dental marketing has something for everyone
Dentistry IQ
Today I want to share with you the most extensive and detailed guide for dental marketing — The Ultimate Dental Marketing Plan — that's available today.
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The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions

The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions | Advertising | Scoop.it
What brand marketers can learn from Maslow's Hierarchy of Needs and Aristotle's seven causes of human action.
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Top 50 Overused Words in Press Releases

Tony "The Tiger" Spina's insight:

Buy a thesaurus.

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Vox Media doesn't just have to reinvent the news -- it has to reinvent advertising too

Vox Media doesn't just have to reinvent the news -- it has to reinvent advertising too | Advertising | Scoop.it
Vox Media CEO Jim Bankoff, who just hired former Washington Post blogger Ezra Klein and a team to reinvent online news with something called Project X, says the new venture will be funded primarily by advertising — but is that going to be enough to...
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Something to keep an eye on.

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Social media cheat sheet – super speedy, all you needy - The Pink Group

Social media cheat sheet – super speedy, all you needy - The Pink Group | Advertising | Scoop.it
Super speedy, all you needy, social media cheat sheet. Everything you need to know about branding your social media channels.
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Slump in Advertising Sales Dragged Quarterly Revenue Down at Yahoo

Slump in Advertising Sales Dragged Quarterly Revenue Down at Yahoo | Advertising | Scoop.it
Shares of the tech company fell on disappointing earnings, even though it closed a deal to hang onto more of its stake in the Chinese Internet company Alibaba.
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Sad Men: How Advertisers Are Selling With Emotion

Sad Men: How Advertisers Are Selling With Emotion | Advertising | Scoop.it
Advertisers want to appeal to your heart, not your head. The rise of "sadvertising" may have you weeping (and buying products) for now, but the tears are likely to stop when the ads feel forced.
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How to Write the Best Blog Headlines - Tips and Tricks

How to Write the Best Blog Headlines - Tips and Tricks | Advertising | Scoop.it
I heard a rumour that you write amazing content for your blog. So I was just reading your latest post, and frankly – it blew me away! Your clean writing style mixed with those amazing images really had me hooked from the minute I started reading… Ok, I am lying. I never actually read your …
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How Should Voiceovers Be Used in Ads? by Millward Brown - WPP

How Should Voiceovers Be Used in Ads? by Millward Brown - WPP | Advertising | Scoop.it
Voiceovers are commonly used in ads across the world, and they seem to aid the communication of factual messages. However, voiceovers are less commonly associated with distinctive ads, and continuous voiceovers can result in lower engagement.
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Local TV Plus Radio Equals Advertising Reach - Broadcasting & Cable

Local TV Plus Radio Equals Advertising Reach - Broadcasting & Cable | Advertising | Scoop.it
Local TV Plus Radio Equals Advertising Reach
Broadcasting & Cable
A new analysis done by Nielsen with CBS found that advertising campaigns combining local television and local radio doubled the campaign's reach in certain markets.
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What to do if the world hates your idea

What to do if the world hates your idea | Advertising | Scoop.it
One of my most popular blog posts ever, how to write a book, generates tons of comments and e-mail every week. Here's an interesting one I couldn't help but respond to: David wrote: Great article, ...
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30+ Resources To Help You Excel at Facebook Advertising in 2014

30+ Resources To Help You Excel at Facebook Advertising in 2014 | Advertising | Scoop.it
I’ve collected the best resources on Facebook advertising from around the web with a focus on what you need to know about the platform to stay ahead in 2014.
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The Most Popular Words in the Most Viral Headlines

A study of viral headlines and the top words and phrases that make up viral headlines for the most shareable sites on the web.
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The Case for Advertising

The Case for Advertising | Advertising | Scoop.it
Tony "The Tiger" Spina's insight:

The IAA has launched a campaign to explain the value of advertising:

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How to Avoid Irrelevance, Guaranteed!

How to Avoid Irrelevance, Guaranteed! | Advertising | Scoop.it
You may be the world’s best pickle packer. But, if the world doesn't value perfectly packed pickles, you are tragically irrelevant. Value: Customers determine value, not you. Spend as much time und...
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How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

How to Write Headlines Google Will Love & You and I Will Click, Read, and Share | Advertising | Scoop.it
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline.
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David Ogilvy's 10 tips for clear, concise writing

David Ogilvy's 10 tips for clear, concise writing | Advertising | Scoop.it
In 1982, the
Tony "The Tiger" Spina's insight:

It's always good to revisit Ogilvy's tips on writing.

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