Advertising is not any career, it's an art.
10 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Sofia Zalaquett
Scoop.it!

Shirley Polykoff : ADC • Global Awards & Club

Shirley Polykoff : ADC • Global Awards & Club | Advertising is not any career, it's an art. | Scoop.it
Sofia Zalaquett's insight:

Shirley Polykoff, was born in 1908 in Brooklyn.  She was the first woman in the Hall of Fame of ADC, the first global organization to celebrate and award leaders in creative communications. Shirley at the age of 18 made her own creative agency, Polykoff Advertising. She is described as the “greatest ones” in Advertising and one of America’s best-known copywriters. Her unlimited capacity for creativity and work helped her to go far on life. She won over 100 writing awards in the recent years and Time said she can write better advertising than most men in the business. Polykoff success started with her famous taglines of Clairol hair coloring: “Does she or doesn’t she? ,” “The closer she get the better you look” and “So natural only her hairdresser know for sure”. Her career includes writing from cosmetics to food and airplanes. She was the first honorary member of New York University Chapter of Gamma Alpha Chi (National Professional Advertising Fraternity for Women). She died in 1998, but she is still remembered as an amazing, liberated woman.

more...
No comment yet.
Scooped by Sofia Zalaquett
Scoop.it!

TED TALK: Simon Sinek tell us how great leaders inspire us - YouTube

http://www.makeamoov.com/ Simon Sinek, author and TED contributor tell us how great leaders inspire us and it all starts with the question, 'why.'
Sofia Zalaquett's insight:

The leadership expert, Simon Sinek talks about his discovery on how great leaders inspire action. He created a simple concept called ¨The Golden Circle¨, which consists in three circles. The one from the center is the ¨Why?¨ circle, the one in the middle is the ¨How?¨ circle, and the last one in the outside is the ¨What?¨ circle. He says most of the people and marketing communicate their information from outside to inside, saying what is it, how it works and why they sell it. But the clue to communicate is to reverse the order of the information by first saying Why. Why you do something is your belief, your purpose and that inspire others who belief the same you do. Simon says: people don’t buy what you do they buy why you do it. By giving us this powerful model Simon answers that what attracts people to buy are the business´ beliefs.

more...
No comment yet.
Scooped by Sofia Zalaquett
Scoop.it!

School of Visual Arts | SVA | New York City > Undergraduate

School of Visual Arts | SVA | New York City > Undergraduate | Advertising is not any career, it's an art. | Scoop.it
A multidisciplinary college of art and design known for its unparalleled faculty and innovation curriculum. Offering the BFA, MFA, MA, MAT and MPS degrees.
Sofia Zalaquett's insight:

School of Visual Arts (SVA) is an art and design school in New York that offers the career of Advertising. SVA defines advertising as the art of persuasion. They teach students to create effective designs, develop their writing skills and to understand the context of products in the market. They have passionate instructors, who are experts and will help students to think creatively, so they can achieve what they want. SVA describes the career of Advertising as the perfect career for enthusiastic writer or/and designer. By being one of the best choices of advertising colleges in New York City, (the advertising capital of the world) the School of Visual Arts let students learn about basics in typography, digital production, 3D design, motion graphics, graphic design and a conceptual approach toward problem solving with a mastery of color, line, scale and layout. They only ask students to bring talent, creativity and daring.

more...
No comment yet.
Scooped by Sofia Zalaquett
Scoop.it!

Havas Worldwide Prosumer Report: Trust & Dynamism

Havas Worldwide Prosumer Report: Trust & Dynamism | Advertising is not any career, it's an art. | Scoop.it
Building brands that matter: the sweet spot between trust and dynamism.
Sofia Zalaquett's insight:

Havas Worlwide, one of the largest marketing communication agency in the world, made a study called “Building Brands that matter: The sweet spot between Trust and Dynamism” in which they explore brand success and the consumer relations with a product. In this Prosumer Report as Havas called it, they specifies precisely two qualities they think can bring success to a brand. First is Trust, which means the brand should have quality (deliver all their promises), transparency (letting people know what they are doing), have roots (what place is the brand linked to) and be multi local (combine assurance of global with the local). The second is Dynamism. Dynamism is not a common adjective, but is a powerful one. It is the idea of brands communicating to people with a purpose beyond profit. This means having a purpose (contribute to a progress), sociability (be present in consumers lives) and seamlessness (allow interaction across platforms). Havas belief these seven factors from Trust and Dynamism can create the strongest possible brand. So they invite you to keep your sights in the future!

more...
No comment yet.
Scooped by Sofia Zalaquett
Scoop.it!

How do colors affect purchases? Infographic

How do colors affect purchases? Infographic | Advertising is not any career, it's an art. | Scoop.it
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.
Sofia Zalaquett's insight:

Kissmetrics, a web analytic solution that helps people to increase customer acquisition, made an info graphic about how colors affect purchases. Describing shopping as the art of persuasion and the influence this make in a customer, the info graphic gives specific information of how color is the strongest and persuasive element when we purchase. In marketing the visual appearance is very important because the 85% of shoppers choose color as the first reason they buy a product. Color does not only increase brand recognition by 80%, it also has the power to change shopping behavior. As well as color, the design, efficiency and words have a tremendous impact, especially in online shoppers. Customers care about time so if a website is too slow, 64% of the shopper won’t buy the item. The info graphic also talks about power words, which play a crucial role because they found out 52% of consumer are more likely to enter a store if there is a sale sign in the window. 

more...
Sander Parson's comment, April 4, 2014 6:45 AM
I had never really thought about how color or packaging would affect my purchase of an item, but now that I look back on it, there have been times that I’ve bought things because I liked their appearance. Do you think that consumers should be swayed in their decisions by packaging or by the product? This article really backs up your topic of there being more to advertising than just coming up with something. This scoop has made me consider that advertisers put great amount of thought and effort into their products. Since I have to make one criticism, it would be that I don’t feel that your voice comes through a lot because it’s hidden behind the facts and figures. However, this is a great factual scoop from a great source that fits in perfectly with your topic. Good Job!