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Nokia Lumia 925 Ad: Do Carrots help you see in the Dark?

Forget what your mother might have told you, carrots don't help you see in the dark . We put this myth to the test

Monica Martinez's insight:

Great Windows phone ad using slapstick comedy video in YouTube hoping it goes viral.  All comes after Google has blocked users from watching videos via the YouTube Windows Phone app, saying it violated its terms of service.

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How Candy Crush Convinced This 22-Year-Old Startup CEO That Games Are NOT The Future Of Mobile Advertising

How Candy Crush Convinced This 22-Year-Old Startup CEO That Games Are NOT The Future Of Mobile Advertising | Advertising | Scoop.it
What happens when the biggest mobile game has zero advertising?
Monica Martinez's insight:

No more ads in games: is this the digital future? Mobile advertising might need to look for other digital spaces quick for campaign placements.

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Television is changing, so why aren’t your ads?

Television is changing, so why aren’t your ads? | Advertising | Scoop.it

The almighty TV ad spot won't be king forever

Monica Martinez's insight:

Are innovations such as Smart TVs and the creation of an ad skipping device shaking up conventional TV advertising? There seem that not yet but they might...

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Op-Ed: Airpush comes to shove in mobile advertising

Op-Ed: Airpush comes to shove in mobile advertising | Advertising | Scoop.it
On Wednesday, the latest data from App Annie showed that Google Play for Android has officially surpassed its chief rival app repository – Apple’s App Store – in the number of apps downloaded.
Monica Martinez's insight:

Impressive 10 billion monthly ad impressions from this relatively new kid on the ad block - Airpush: projecting $150 million in revenue this year

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