A2 Sociology
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Research Task

Research Task | A2 Sociology | Scoop.it

Over the next week, I want you to investigate how much prominence religion has in UK life. I would you to record any time you come across any reference to a religion, any religious symbolism or buildings. Once you have collected the information, please write a short report of around 500 words summarising and evaluating your findings.

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Y13A Sociology homework 1

Objective: To update your contemporary knowledge and encourage to be able to use a sociological framework when analysing events.

Choose an event that has taken place in any society and analyse using the following questions:

 

Who are the ‘social actors’ involved?How are different media sources reporting this event?What similarities and differences are there?Why might these similarities/differences exist?What sociological concepts might be applied to this event?How might different sociological perspectives explain the event and its reporting?

 

 

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UK Newspapers

UK Newspapers | A2 Sociology | Scoop.it

British newspaper ideologies

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Unlock the 007 in you. Coke Zero PR stunt

Before the release of the new James Bond movie, Skyfall, Coke partnered up with MGM to create this PR stunt which has garnered over 9 Million views. This creative display of content marketing wraps up an unsuspecting consumer into the James Bond world of excitement, intrigue and suspense. After purchasing a Coke Zero from a designated vending machine, the consumer is challenged to reach platform 6 in 70 seconds while avoiding a variety of miscellaneous obstacles in order to win free Skyfall tickets. At first, the cross promotion between Coke and James Bond appears to be unusual given James Bond's drink of choice is a martini ( or a Heineken) though Coke is able to adequately tie the promotional experience together in the end with their slogan "Make it Happen." Overall this publicity stunt touched on all the points that makes a public relation event successful. It created a positive image for their brand and generated a significant amount of positive media coverage all the time sticking to the most important rule of public relations. Coke's success is evident in the comment section of their Youtube video where users both acknowledge how impressive the stunt was and can recall that it is a Coke sponsored event. Further, Coke was able to respond to commenters who did not believe the stunt was genuine by uploading a behind the scenes video gaining 65,000 views. (Maury Rubin, 06206586,Comm335- 002, public relations, content marketing, brand awareness, cross promotion)
Via Joachim Scholz, PhD, Devin Brooks
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The Global Sociology Blog - Dumbing Down The SOTU

The Global Sociology Blog - Dumbing Down The SOTU | A2 Sociology | Scoop.it
Sociology&Media Studies 's insight:

A good example of dumbing down in the media

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Media Studies AS and A Level: A2 Media STudies How to get the top grades

Media Studies AS and A Level: A2 Media STudies How to get the top grades | A2 Sociology | Scoop.it
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Mest 1a Model Answer

This original and innovative advert has cleverly adopted the form of one of the most popular computer franchises in recent history, Grand Theft Auto. The target demographic of pre-teens to thirty year old males are likely to believe that the advert is a conventional and rather boring advert for the game itself because the beginning of the sequence features a conventional montage of images featuring the protagonist scattering motor bikers and driving aggressively. However, it soon becomes apparent that this sequence is unconventional - instead of following the conventional violence and anti-social behaviour that one might expect from this genre of game, the protagonist gives money to a beggar, helps an old lady and literally gives the coat off his back.

 

Thus, this advert is postmodern, it is playing with the generic expectations of not only the target audience but the other audiences which often criticize the game for influencing anti-social behaviour. It is satirizing these types of responses which would appeal to the target teenage audience. The connotations of the advert would only be fully appreciated by the target male teenage audience because they would understand the humour of the piece. Instead of pulling people out of cars to steal their vehicle, he is pulling them out to help them. Instead of attacking innocent people, he is helping them.

 

This advert is an excellent example of how different genres are increasingly converging. Computer games such as GTA are clearly influenced by TV and film because of the shot types and narratives that are increasingly used. The animation in this advert is no different from the game but it works really well as a TV animation. The movements of the characters are fluid and realistic and even non-gamers would not be put off by the style. A wide range of shots create a filmic style and provide lots of sensory pleasures. For example, the high angle quickly cuts to a fast zoom into the protagonist’s face which helps to establish his dominance and sense of ‘cool’. The ‘camera’ continues to move and frame the characters in interesting and engaging ways.

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Mark Zuckerberg: US government surveillance is a threat to the internet

Mark Zuckerberg: US government surveillance is a threat to the internet | A2 Sociology | Scoop.it
Facebook founder reveals he personally called President Obama to express ‘frustration over the damage the government is creating’
Sociology&Media Studies 's insight:

Well said Mr Zuckerberg!

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Transform Your DSLR into a Supercharged, Professional Video Camera

Transform Your DSLR into a Supercharged, Professional Video Camera | A2 Sociology | Scoop.it
If you've got one of Canon's amazing video-capable DSLRs, you know you've got a powerful camera. What you may not know is that you can add some incredible features, for free, with an open-source firmware add-on called Magic Lantern. Here's how.
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Celebrity Big Brother launch pulls in 3.3 million

Celebrity Big Brother launch pulls in 3.3 million | A2 Sociology | Scoop.it
Audience for 13th season is slightly down on previous winter series, despite presence of Evander Holyfield and Sam Faiers. By John Plunkett
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The Sun on Sunday lied about me last week. Have they learned nothing?

The Sun on Sunday lied about me last week. Have they learned nothing? | A2 Sociology | Scoop.it
Not a big deal in the scheme of things, but it's still the same fecund bone-yard of gossip, poison and lies
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DSLR Tips

DSLR Tips | A2 Sociology | Scoop.it

Abdulaziz's camera - lucky boy!

Sociology&Media Studies 's insight:

When shooting film always shoot manually and change the settings:

- Remove sharpness

- Remove contrast

- Desaturate a little

 

Low aperture = shallow depth of field

Fast shutter speed - stops over exposure

F4/F8 good for documentary film

1.2- 4 creates a shallow depth of field

 

When shooting at night, don't go higher than iso 1600; shutter speed 1/50; aperture f.2 - f/4

 

Shooting underexposed is better than overexposed because you can fix the colour in post production.

 

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:: Download War Made Easy for Free. Watch War Made Easy Online with Other Documentary Films and Free Movies. ::

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Lesson Two: The Sociological Imagination

Today's lesson was all about encouraging you all to embrace a sociological consciousness and imagination. Peter Berger argues that Sociologists should always question and challenge the common sense -things are not always as they seem. Hopefully the task today proved that. Here is the conclusion to the task:

 

Conclusion.

 

1. The main point of the little test you have just done is not to ridicule commonsense explanations. Rather it is to demonstrate that:

a. The purpose of sociology is to add to the sum total of human knowledge about our behaviour.

b. Knowledge that is produced through testing and examination helps us to explain more than knowledge that is simply based on faith, assertion or opinion.

c. Knowledge that “everyone knows” is not by definition false. The objective of all social science is to produce valid knowledge - knowledge that paints an accurate picture of human behaviour, meanings and motives (thereby adding to the sum total of what “everyone knows” to be true in a society).

 

2. In the next section of the course we can start to develop some of the ideas discussed in the first part of the course. In particular, we can start to develop the idea of a sociological perspective in more depth, concentrating on two main ideas:

a. Firstly, the way in which sociologists have developed an understanding of the way human societies are organised. This will involve a discussion of the concept of “society”, as well as concepts such as culture and socialisation (how we learn how to be members of a culture and society.

b. Secondly, an initial outline of the way the general sociological perspective can be further refined by looking at differences of perspective and interpretation within Sociology

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Rihanna Rogue perfume ad restricted due to 'sexually suggestive' image

Rihanna Rogue perfume ad restricted due to 'sexually suggestive' image | A2 Sociology | Scoop.it
Advertising Standards Authority says poster can only be displayed in areas where it is unlikely to be seen by children
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“The Big 6″ Media Conglomerates – How Much Do They Really Control? | Introduction to Sociology

“The Big 6″ Media Conglomerates – How Much Do They Really Control? | Introduction to Sociology | A2 Sociology | Scoop.it

Via Devin Brooks
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Devin Brooks's curator insight, May 5, 2014 1:06 AM
The big 6 have so much power...
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Royal tour of Australia is all about creation of soft propaganda

Royal tour of Australia is all about creation of soft propaganda | A2 Sociology | Scoop.it
Catherine and William's visit to Uluru – 30 years after Charles and Diana – reminds us how durable the royals can be
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What can the origins of the BBC tell us about its future?

What can the origins of the BBC tell us about its future? | A2 Sociology | Scoop.it
Charlotte Higgins: In 1924 John Reith said the BBC should be the citizen’s ‘guide,
philosopher and friend’. Ninety years on, can – and should – that still
be its aim?
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Glossary of Media Terminology

Glossary of Media Terminology | A2 Sociology | Scoop.it

A Media Studies Glossary   Anchorage - how meaning is fixed, as in how a caption fixes the meaning of a picture Audience – viewers, listeners and readers of a media text. A lot of media studies is co...

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A good glossary for those of you who might have 'misplaced' yours!

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Media revolution in Spain as readers search for new voices

Media revolution in Spain as readers search for new voices | A2 Sociology | Scoop.it
Online startups staffed by mix of veteran and young journalists challenge old guard amid row over media impartiality
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How Rihanna's love of New Balance helped revive Cumbrian shoemaking

How Rihanna's love of New Balance helped revive Cumbrian shoemaking | A2 Sociology | Scoop.it
Bajan pop star's endorsement of trainers has fuelled a boom in business for the factory in the small village of Flimby
Sociology&Media Studies 's insight:

The power of celebrity...

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Royalty Free Music by Bensound | Creative Commons Music

Royalty Free Music by Bensound | Creative Commons Music | A2 Sociology | Scoop.it
Download Creative Commons Music / Royalty Free Music for free and use it in your project: Videos(youtube,...), Websites, films,...
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211 journalists in world's jails in 2013 - with three countries holding most

211 journalists in world's jails in 2013 - with three countries holding most | A2 Sociology | Scoop.it
Turkey, Iran and China named as worst jailers of journalists
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7 Mind-Blowing Traits Of Postmodernism

7 Mind-Blowing Traits Of Postmodernism | A2 Sociology | Scoop.it
There's no such thing as a real experience anymore, and the "screen" is the thing that mediates our relationship to other people and the outside world. In a postmodern culture, the "screen" is the ...

Via JW
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Consumed

Consumed | A2 Sociology | Scoop.it
What’s the hidden motive behind all your purchases? According to Geoffrey Miller, professor of psychology, humans seem to have gone collectively psychotic.
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