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Business intelligence meets web analytics

Business intelligence meets web analytics | Advertising | Scoop.it
Econsultancy has today published a new best practice guide aimed at companies wanting to join up online and offline data, bringing together their often separate web analytics and offline business intelligence platforms.
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INFOGRAPHIC: The Mobile Advertising Ecosystem Explained

INFOGRAPHIC: The Mobile Advertising Ecosystem Explained | Advertising | Scoop.it
Complexities, fractures, and opportunities galore.
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PPC Management & Reporting - Advertising Google AdWords Internet Marketing for $15 - 20/hr

PPC Management & Reporting - Advertising Google AdWords Internet Marketing for $15 - 20/hr | Advertising | Scoop.it
Have internet marketing,advertising and/or management skills? Our company has a PPC budget of a little over $80,000 for 2013 to advertise our turf products. We are looking for an individual or...
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Six case studies and infographics on the optima...

Six case studies and infographics on the optima... | Advertising | Scoop.it
Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.
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Optimizing For Facebook Graph Search: SEO Meets Social

Optimizing For Facebook Graph Search: SEO Meets Social | Advertising | Scoop.it

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results.

 

Just as on-page optimization is vital to SEO, Facebook page optimization is the first place to start on your Graph Search strategy. Ensure that you have selected the appropriate category, and plan for your basic information (such as the short description and the elements on your About page) to contain descriptive keywords, just like search. Make sure your page is relevant, always up to date, and publicly viewable and sharable.

 Read More: http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710


Via Antonino Militello
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Alexander Abramov's curator insight, May 10, 2013 12:59 AM

I'm sorry but facebook in RuNet is less important than Vkontakte

Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

Rescooped by Giles Henderson from Social Media and Internet Marketing
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New AdWords T&C Changes For Asia Pacific Region

New AdWords T&C Changes For Asia Pacific Region | Advertising | Scoop.it
Google announced new changes to the AdWords terms and conditions for all countries and territories in the Asian Pacific region except China, Korea, Taiwan and India.

Via Manish Dhane
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Beyond Search Rankings: Using SEO to Improve Site Optimization

Beyond Search Rankings: Using SEO to Improve Site Optimization | Advertising | Scoop.it

The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.

 

Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.

 

Read More: http://www.searchenginejournal.com/beyond-search-rankings-using-seo-to-improve-site-optimization/62895/


Via Antonino Militello
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Randi Thompson's curator insight, May 12, 2013 8:11 AM

SEO has changed.  Have you?

Athena Catedral's curator insight, May 13, 2013 5:50 AM

Integration of SEO to social media efforts & promotional activity is key to aligning successful messaging to prospects & leads

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How Does Social Media Affect Purchase Decisions [INFOGRAPHIC]

How Does Social Media Affect Purchase Decisions [INFOGRAPHIC] | Advertising | Scoop.it

When purchasing new gadgets, house and other times, buyers turn to social media for reviews and opinions. The following infographic shows the growing importance of ecommercse inbound marketing and how social media influence the buying decisions.

 

Source: http://ijustdid.org/2013/02/social-media-and-ecommerce/


Via Jonha Richman
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healincomfort's curator insight, February 21, 2013 1:30 AM

add your insight...Get Ready it's heeeerrrrreeee

 
Virakboth Hang's comment, March 22, 2013 7:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
Virakboth Hang's comment, March 22, 2013 7:29 AM
Social media influences in purchase decisions because it is a place where consumers ask for information and advice from their friends before making a purchase.
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6 case studies & infographics: the optimal time to send emails

6 case studies & infographics: the optimal time to send emails | Advertising | Scoop.it

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch. 

 

So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...


Via Lauren Moss
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John van den Brink's curator insight, May 10, 2013 2:23 PM

Great infographic!

Nedko Aldev's curator insight, May 13, 2013 3:38 AM

add your insight...

 
Susan Myburgh's comment, May 13, 2013 10:09 PM
None of these take into account time zone changes. For example, I live in Australia and deal with Africa, Europe and the US. Just sayin'.
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What is Guerrilla Video Projection Advertising? | inspirationfeed.com

What is Guerrilla Video Projection Advertising? | inspirationfeed.com | Advertising | Scoop.it
Marketing costs money. Lots of money. Every year corporations spend billions of dollars to get brand names ingrained in your head. To make you think about their product every day.
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The Modern Marketer Infographic

The Modern Marketer Infographic | Advertising | Scoop.it
Marketing has evolved a lot over the years. It is now an art and a science.
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5 Keys To Better Twitter Advertising To Mobile Users [SlideShare] | Business 2 Community

5 Keys To Better Twitter Advertising To Mobile Users [SlideShare] | Business 2 Community | Advertising | Scoop.it
As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience.
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How to Use Twitter for Business

How to Use Twitter for Business | Advertising | Scoop.it
These pointers will help SMBs get off to a strong start on Twitter and maximize their presence in the long run.

Via GrupoNeo
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7 Tips: How to Run a Successful Pinterest Contest

7 Tips: How to Run a Successful Pinterest Contest | Advertising | Scoop.it
Creating engaging Pinterest Contests are an amazing way to reach your market on the world’s fourth largest social media network. Contests create

Via Kamal Bennani
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(May 2013) How Many People Use the Top Social Media, Apps & Services?

(May 2013) How Many People Use the Top Social Media, Apps & Services? | Advertising | Scoop.it
Here is our monthly tally of how many people are using the top social media, apps and services updated for May 2013.

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90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | Advertising | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Richman
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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.