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Has Facebook Really Started Its Search Engines? | Innovation Insights | Wired.com

Has Facebook Really Started Its Search Engines? | Innovation Insights | Wired.com | Advertising | Scoop.it
Facebook CEO Mark Zuckerberg shows off Graph Search. Photo: Ariel Zambelich/Wired This time last year Facebook launched a U.S. beta version of a new functi
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More thoughts on Facebook's Graph Search - this time for Wired.com

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Programmatic buying needs to grow up

Programmatic buying needs to grow up | Advertising | Scoop.it
Programmatic buying needs to grow up from Media Week - news and information from the world of media
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A piece for Media Week on the smart use of Data in digital advertising

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Technology triggers growth in online advertising « iMediaConnection Blog

Technology triggers growth in online advertising « iMediaConnection Blog | Advertising | Scoop.it
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Advertising Technology is Powering a New Paradigm in Advertising

Advertising Technology is Powering a New Paradigm in Advertising | Advertising | Scoop.it
With online ad spend expected to overtake print by 2016, investment is growing at a rapid pace. Until now brands have stuck...
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Digital Revolution: Why Technology is Causing a Paradigm Shift in Advertising - Marketing Research Analysis Opinion - IDG Connect Marketers

Digital Revolution: Why Technology is Causing a Paradigm Shift in Advertising - Marketing Research Analysis Opinion - IDG Connect Marketers | Advertising | Scoop.it
In the next 12 months, technology will drive further innovation in digital advertising, but what trends will lead this digital revolution?
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Facebook's Graph Search: one year on

Facebook's Graph Search: one year on | Advertising | Scoop.it
While the service hasn't yet set the digital advertising world on fire, it does pave the way for better understanding of user intent
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An article that I wrote for The Guardian on Facebook's Graph Search one year on

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Startup of the Week: Captify (Wired UK)

Startup of the Week: Captify (Wired UK) | Advertising | Scoop.it
Captify is an ad-tech company that specialises in "search retargeting". This means that it serves display advertising to web users based on their recent searches.
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Captify: Is search retargeting the future of advertising as we know it?

Captify: Is search retargeting the future of advertising as we know it? | Advertising | Scoop.it
It’s official: for publishers and brands, traditional banner ad campaigns simply don’t cut it anymore.
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