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Comment créer le viral?

Comment créer le viral? | Advertising | Scoop.it
The other day, as I was admiring an old building in Toulouse, my home town, I caught a conversation between two passersby. "Did you see this video that got 2 million views in two days?" "No, but I ...

Via Cendrine Marrouat - SocialMediaSlant.com
Bell Média Ventes's insight:

“Make it your goal to build relationships, not just collect people or followers” –Rebekah Radice

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Fabrizio Russo's curator insight, August 8, 2014 2:26 AM

a presto novità...

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A New Advertising Format for Re/code - Re/code

A New Advertising Format for Re/code - Re/code | Advertising | Scoop.it
Re/code
A New Advertising Format for Re/code
Re/code
Eagle-eyed readers may notice a new feature here on Re/code today. It's called “Sponsor Content,” and is, for us, a new form of advertising.
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Rescooped by Bell Média Ventes from Les médias face à leur destin
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Dépendance des médias face à Facebook, la panne du 1er août en un graphique

Dépendance des médias face à Facebook, la panne du 1er août en un graphique | Advertising | Scoop.it

Le site du réseau social a été hors service environ une demi-heure vendredi 1er août..


Via Béatrice Dillies
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Béatrice Dillies's curator insight, August 7, 2014 2:34 AM

En résumé

Dans son blog, Josh Schwartz, responsable de l'analyse de données de Chartbeat explique que les sites d'information ont soudainement perdu 3 % de leur trafic, le 1er août, lors de la panne de Facebook qui a duré moins de 30 minutes.

 les venues en provenance de Facebook ont baissé de 70 % pendant la panne

sur la même période, la baisse du dark socialétait de 11 %.

> conclusion: 'au maximum, 16 % du trafic du dark social venait de Facebook en HTTPS.

Rescooped by Bell Média Ventes from Content Marketing & Content Strategy
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10 Content Marketing Roles for Success in the Next 10 Years

10 Content Marketing Roles for Success in the Next 10 Years | Advertising | Scoop.it
There are so many moving parts to effective content marketing creation and distribution these days, We are starting to see marketing departments transform themselves into publishing organizations. ...

Via Stefano Principato
Bell Média Ventes's insight:

Très intéressant, si on ne considère pas la portion des contenus.

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Rescooped by Bell Média Ventes from Business in a Social Media World
Scoop.it!

Comment créer le viral?

Comment créer le viral? | Advertising | Scoop.it
The other day, as I was admiring an old building in Toulouse, my home town, I caught a conversation between two passersby. "Did you see this video that got 2 million views in two days?" "No, but I ...

Via Cendrine Marrouat - SocialMediaSlant.com
Bell Média Ventes's insight:

“Make it your goal to build relationships, not just collect people or followers” –Rebekah Radice

more...
Fabrizio Russo's curator insight, August 8, 2014 2:26 AM

a presto novità...