In a technology-savvy world, athletes must be keenly aware of the reputation that they develop for themselves. It is important for athletes to have loyal fans, especially when they encounter a time of crisis. While many athletes develop a Twitter or Facebook page, they fail to recognize the importance of maintaining contact with their fan base.
When an athlete encounters a crisis, regardless of how trivial it may be, they are put under public scrutiny. While this athlete may encounter a firestorm of information about themselves on Twitter or Facebook, they should be prepared to meet this information head on. Rather than ignoring the Tweets or Facebook feeds, athletes should be ready to post their apology, thank their fans for their support, and then move on. Katrina Younce makes a good point when she says that by the more fans that you engage with on social media platforms, the better you will fare in a major crises. She also advises athletes not to dwell on the problem but to use their social media platforms to redirect the attention to positive aspects of the athlete’s image such as future appearances or charity work.
Via Brittany Pfeiffer