Have you ever wondered how other designers do their jobs? How do they come up with incredible ideas? What tools do they use to get their tasks done? How do they manage their time? You'll find out here.
Kiefer Sutherland gives a fun performance, reviving his Jack Bauer persona from 24, as he bakes cupcakes in this 90-second spot punctuated by car chases, explosions, the actor's trademark intense gravelly line delivery and … butter-cream frosting.
Often the criticism of vintage ads focuses on their inherent sexism, racism, or other displays of social prejudices, which we find laughable today, despite their continued presence. But what about ads that steered consumers into dangerous territory, espousing outmoded scientific evidence or misleading half-truths to convince people that appallingly toxic products, or even deadly ones, were actually good for them?
Follow these steps to design and maintain a successful social media plan to remain active and move your business forward.
Do you have social media plan?
Are you looking for an easy to follow guide to formulate a plan for your business?
Keep reading for seven tips to help your business develop a social plan…
Why Businesses Fail With Social Media Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.
Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.
Has this happened to your business’s social media presence? You aren’t alone. Very few people can simply choose to be active in social media and stick with it.
For the rest of us, we need something to keep us honest. That’s why I advocate you create a social media plan—a checklist, if you will—complete with daily maintenance, recurring tasks and milestone projects.
These seven tips will help you design a social media plan that will keep you on track, active and moving forward.
7 Tenets for Branded Content CreatorsMashable. Joe Chernov is the vice president of content marketing for Eloqua. He is responsible for creating, distributing, and measuring content that increases awareness and drives demand.
As the pace of technological and social evolution continues to gain momentum, brands are being faced with new and diverse marketing challenges on an annual basis. Each new year seems to bring a series of innovative trends, which dictate the way in which brands must target consumers and reach out them effectively. Your own firm’s ability to comprehend these and react to them in real time will help to determine its success, especially in an increasingly restricted economy.
The Top 3 Trends for 2013
The economy is certainly a determining factor in deciding in the top 3 marketing trends of 2013, while social and technological developments will also prove pivotal. Consider the following:
The Diminishing Capacity of Human Capital: While the employment market continues to suffer from diminished job creation, there is also a concern that the current generation of job seekers lack the requisite skills to thrive. With youth unemployment also high in advanced economies such as the U.S. and the UK, and ageing populations prominent in nations like Pakistan and Mexico, companies must make plans for sourcing and retaining marketing talent in the future. The Integration of Traditional and Digital Marketing Methods: While this has already become a prominent feature of promotional campaigns as of 2011, it is set to become even more popular over the next 12 to 18 months. Social media day meet ups are the perfect embodiment of this ethos, where remote networking and physical interaction is combined to maximise the client or consumer experience. Expect to see far more of these and similar activities in 2013, across a diversity of different industries and platforms. The Geographical Power Shift: While nations such as the U.S., UK and Australia have been historically renowned as having extremely powerful consumer bases, there has been a sizeable shift in power since the recent global recession. China, Russia and Brazil all have emerging economies that have begun to dominate he manufacturing industry, while their consumers are also benefitting from increased productivity. Your business may consider developing a stronger presence within these markets, so that you can promote your product or service to a wider product range.
The Bottom Line: Marketing as an Evolutionary Practice
These trends will impact heavily upon the marketing philosophy of businesses across the globe, as external factors continue to influence the behaviour of consumers. With this in mind, it is clear that marketing should be considered as an evolutionary tool, and one that must be used creatively to achieve the best possible business results.
If you have ever needed inspiration for how to tell your company's story, you're not alone. Here are the questions that helped take me out of that dark place and share with you this story.
In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Started by Ann Handley from Marketing Profs. Did the title remind me a little bit of the self-help book? A tad. Was I stoked about finding it? Absolutely. Did the slideshow prove to be helpful? Extremely. Leave it to Ann and the other geniuses at Marketing Profs to ask the most basic questions about your business in a way that gets you to rethink the reasons and motivation behind what you do.
Here is our story and the eight questions that helped us share it.
It sounds like a rush of falling dominoes, a mechanical breeze rushing by your ears. In reality, installation design firm Breakfast built this remarkable “Reactive Super-Speed Electromagnetic Dot Display.”
You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can't help it. Admit it. Or don't -- you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. But you know what's even better than writing about them? Visualizing them!
Have you ever made use of any of these shameless marketing tactics?
Meet the new faceless face of chemical conglomerate Dow. He (it?) is a giant green biped made of hedges, created by Draftfcb in Chicago. He goes to London and helps Olympic athletes train, mostly by getting in their way.