Advertising, I say
Follow
Find
4.0K views | +0 today
Advertising, I say
A writer's eye-view of the ad biz and more
Your new post is loading...
Scooped by Karen Goldfarb Copywriter
Scoop.it!

The copywriting infographic

The copywriting infographic | Advertising, I say | Scoop.it
An infographic summarizing some key copywriting ideas and techniques.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

The Creative Process of Professional Designers

The Creative Process of Professional Designers | Advertising, I say | Scoop.it

Have you ever wondered how other designers do their jobs? How do they come up with incredible ideas? What tools do they use to get their tasks done? How do they manage their time? You'll find out here.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Sephora Gets a Digital Makeover to Attract Connected Customers - Brian Solis

Sephora Gets a Digital Makeover to Attract Connected Customers - Brian Solis | Advertising, I say | Scoop.it
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Jack Bauer Bakes the Hell Out of Cupcakes in Killer Laptop Ad

Jack Bauer Bakes the Hell Out of Cupcakes in Killer Laptop Ad | Advertising, I say | Scoop.it
Kiefer Sutherland gives a fun performance, reviving his Jack Bauer persona from 24, as he bakes cupcakes in this 90-second spot punctuated by car chases, explosions, the actor's trademark intense gravelly line delivery and … butter-cream frosting.
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from A Cultural History of Advertising
Scoop.it!

What Were We Thinking? The Top 10 Most Dangerous Ads By Hunter Oatman-Stanford

What Were We Thinking? The Top 10 Most Dangerous Ads   By Hunter Oatman-Stanford | Advertising, I say | Scoop.it

Often the criticism of vintage ads focuses on their inherent sexism, racism, or other displays of social prejudices, which we find laughable today, despite their continued presence. But what about ads that steered consumers into dangerous territory, espousing outmoded scientific evidence or misleading half-truths to convince people that appallingly toxic products, or even deadly ones, were actually good for them?


Via k3hamilton
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Colbert Report: Wheat Thins Sponsortunity

Nabisco breaks down the role of Wheat Thins in Americans' lives.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Why Great Ideas Get Rejected

Why Great Ideas Get Rejected | Advertising, I say | Scoop.it
Everybody says they want more creativity, but do they really? An inherent bias against uncertainty may be at the core of our fear of new ideas.
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from A Cultural History of Advertising
Scoop.it!

How Advertisers Convinced Americans They Smelled Bad

How Advertisers Convinced Americans They Smelled Bad | Advertising, I say | Scoop.it
A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into an $18 billion industry...

Via k3hamilton
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

SET Rebrands To Refine Ad Targeting For Clients

SET Rebrands To Refine Ad Targeting For Clients | Advertising, I say | Scoop.it
SET Rebrands To Refine Ad Targeting For Clients - 08/01/2012...
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

7 Tips for Creating a Social Media Plan for Your Business

7 Tips for Creating a Social Media Plan for Your Business | Advertising, I say | Scoop.it

Follow these steps to design and maintain a successful social media plan to remain active and move your business forward.

 

Do you have social media plan?

 

Are you looking for an easy to follow guide to formulate a plan for your business?

 

Keep reading for seven tips to help your business develop a social plan…

 

Why Businesses Fail With Social Media
Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.

 

Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.

 

Has this happened to your business’s social media presence? You aren’t alone. Very few people can simply choose to be active in social media and stick with it.

 

For the rest of us, we need something to keep us honest. That’s why I advocate you create a social media plan—a checklist, if you will—complete with daily maintenance, recurring tasks and milestone projects.

 

These seven tips will help you design a social media plan that will keep you on track, active and moving forward.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Westfield's banners welcoming Olympics visitors 'incoherent'

Westfield's banners welcoming Olympics visitors 'incoherent' | Advertising, I say | Scoop.it
An Arab cultural organisation brands a London shopping centre's Arabic welcome banners as "completely incoherent".
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

10 Resources for Creating Your Own Logo

10 Resources for Creating Your Own Logo | Advertising, I say | Scoop.it

Sources for inspiration where you can find ideas and trends. At the end of the list are some resources for logo design theory and even idea generation.

 

Continue Reading ... 

more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from A Cultural History of Advertising
Scoop.it!

1968- Women of the Future will make the Moon a cleaner place to live ( with Lestoil)

1968- Women of the Future will make the Moon a cleaner place to live ( with Lestoil) | Advertising, I say | Scoop.it

yikes


Via k3hamilton
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from A Cultural History of Advertising
Scoop.it!

Paul Kinsey, Sal Romano, Ida Blankenship, and Rachel Menken on Life After Mad Men

Paul Kinsey, Sal Romano, Ida Blankenship, and Rachel Menken on Life After Mad Men | Advertising, I say | Scoop.it
How do you readjust to life outside of Sterling Cooper?

Via k3hamilton
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from Digital Marketing Miscellany
Scoop.it!

7 Tenets for Branded Content Creators - Mashable

7 Tenets for Branded Content Creators - Mashable | Advertising, I say | Scoop.it

7 Tenets for Branded Content CreatorsMashable. Joe Chernov is the vice president of content marketing for Eloqua. He is responsible for creating, distributing, and measuring content that increases awareness and drives demand.


Via Peter Rees
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

The Key Marketing Trends For 2013: What To Look For As A Brand

The Key Marketing Trends For 2013: What To Look For As A Brand | Advertising, I say | Scoop.it

As the pace of technological and social evolution continues to gain momentum, brands are being faced with new and diverse marketing challenges on an annual basis. Each new year seems to bring a series of innovative trends, which dictate the way in which brands must target consumers and reach out them effectively. Your own firm’s ability to comprehend these and react to them in real time will help to determine its success, especially in an increasingly restricted economy.

 

The Top 3 Trends for 2013

 

The economy is certainly a determining factor in deciding in the top 3 marketing trends of 2013, while social and technological developments will also prove pivotal. Consider the following: 

 

The Diminishing Capacity of Human Capital: While the employment market continues to suffer from diminished job creation, there is also a concern that the current generation of job seekers lack the requisite skills to thrive. With youth unemployment also high in advanced economies such as the U.S. and the UK, and ageing populations prominent in nations like Pakistan and Mexico, companies must make plans for sourcing and retaining marketing talent in the future. The Integration of Traditional and Digital Marketing Methods: While this has already become a prominent feature of promotional campaigns as of 2011, it is set to become even more popular over the next 12 to 18 months. Social media day meet ups are the perfect embodiment of this ethos, where remote networking and physical interaction is combined to maximise the client or consumer experience. Expect to see far more of these and similar activities in 2013, across a diversity of different industries and platforms. The Geographical Power Shift: While nations such as the U.S., UK and Australia have been historically renowned as having extremely powerful consumer bases, there has been a sizeable shift in power since the recent global recession. China, Russia and Brazil all have emerging economies that have begun to dominate he manufacturing industry, while their consumers are also benefitting from increased productivity. Your business may consider developing a stronger presence within these markets, so that you can promote your product or service to a wider product range.

 

The Bottom Line: Marketing as an Evolutionary Practice

These trends will impact heavily upon the marketing philosophy of businesses across the globe, as external factors continue to influence the behaviour of consumers. With this in mind, it is clear that marketing should be considered as an evolutionary tool, and one that must be used creatively to achieve the best possible business results.

 

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Why Brands are Becoming Publishers [video] - Brian Solis

Why Brands are Becoming Publishers [video] - Brian Solis | Advertising, I say | Scoop.it
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

This Is Your Face On Drugs: An Artist Explores Creativity Under The Influence

It’s a topic that’s inspired endless debate--the link between art and creativity and brain-altering chemicals. Usually, the drugs are a lifestyle choice of "creative" types.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Why short B2B copy can chase prospects away | Pixels and Clicks

Why short B2B copy can chase prospects away | Pixels and Clicks | Advertising, I say | Scoop.it

While KISS is a good rule for communication, it fails in B2B marketing. You want to persuade prospects to buy, not win a brevity contest.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

8 Ways to Tell Your Company's Story

8 Ways to Tell Your Company's Story | Advertising, I say | Scoop.it

If you have ever needed inspiration for how to tell your company's story, you're not alone. Here are the questions that helped take me out of that dark place and share with you this story.

 

In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Started by Ann Handley from Marketing Profs. Did the title remind me a little bit of the self-help book? A tad. Was I stoked about finding it? Absolutely. Did the slideshow prove to be helpful? Extremely. Leave it to Ann and the other geniuses at Marketing Profs to ask the most basic questions about your business in a way that gets you to rethink the reasons and motivation behind what you do.

 

Here is our story and the eight questions that helped us share it.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Watch: TNT’s Amazing Window Display, Made From Plastic Pixels

Watch: TNT’s Amazing Window Display, Made From Plastic Pixels | Advertising, I say | Scoop.it

It sounds like a rush of falling dominoes, a mechanical breeze rushing by your ears. In reality, installation design firm Breakfast built this remarkable “Reactive Super-Speed Electromagnetic Dot Display.”

more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from Digital Marketing Miscellany
Scoop.it!

Shameless Marketing Tactics That Totally Work [Infographic]

Shameless Marketing Tactics That Totally Work [Infographic] | Advertising, I say | Scoop.it

We've all done it.

 

You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can't help it. Admit it. Or don't -- you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. But you know what's even better than writing about them? Visualizing them!

 

Have you ever made use of any of these shameless marketing tactics?

 

 


Via John van den Brink, Mick Say, Peter Rees
more...
John van den Brink's comment, July 25, 2012 3:46 PM
Thanks Berend for the re-scoops!
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Are content mills immoral?

Are content mills immoral? | Advertising, I say | Scoop.it
Content mills are like supermarkets in which only the manager can make a living wage, but they have the power to be useful social and commercial enterprises — if they dare to change.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Worst 2012 Olympic Mascot? Dow Chemical's Faceless Hedge Man

Worst 2012 Olympic Mascot? Dow Chemical's Faceless Hedge Man | Advertising, I say | Scoop.it
Meet the new faceless face of chemical conglomerate Dow. He (it?) is a giant green biped made of hedges, created by Draftfcb in Chicago. He goes to London and helps Olympic athletes train, mostly by getting in their way.
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from Just Story It Biz Storytelling
Scoop.it!

Soundcloud explores the four effects sound has on...

Soundcloud explores the four effects sound has on... | Advertising, I say | Scoop.it
Soundcloud explores the four effects sound has on us – physiological, psychological, cognitive, and behavioral – in a concrete complement to their wonderful abstract short film, Sound.

 

So cool! Think of audio branding to get the maximum out of this video.

 

In our business storytelling it is too easy to get caught up in the visuals. But what about sound?

 

This is a great primer on how sound affects us and will get you thinking about the necessity for adding sound to your visual storytelling for high-impact and memorable pieces.

 

Enjoy!

 

Original link:

http://exp.lore.com/post/21208635527/soundcloud-explores-the-four-effects-sound-has-on ;

 


Via Karen Dietz
more...
No comment yet.