Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills.
Traditional agencies should know that digital training is critical to their success.
The larger agencies are now rising to meet the escalating demands for digital, most of them are now requiring that almost all of their employees develop digital skills. According to a recent Wall Street Journal article, the bigger agencies are spending roughly $750,000 to $1.5 million on digital training programs this year.
Unfortunately for the small to midsize agencies, 90% of employees said they learned by figuring out problems on their own and 50% of talent in the marketing and communications industry feel under trained and with no definable career path, according to a recent 4A’s and Arnold survey on hiring, development and retention of agency executives.
Creative director takes the initiative and makes the leap from traditional to digital.
Kristina Slade, made the radical decision to leave her job as associate creative director at Omnicom Group’s TBWA \/Chiat\/Day, Los Angeles, to become creative director at San Francisco-based digital agency AKQA. In an Ad Age interview, Slade shared her challenges. Here are some of the highlights and challenges she expressed in that interview:
”The industry needs to retrain people.”“I was at Chiat for 18 months and near the end of my tenure I was getting frustrated with [traditional media]. … I was thinking there are better [online] opportunities for brands and consumers.”“Digital is a self-curated experience, so if someone didn’t engage with you, it just didn’t happen. It’s about what can a brand give someone.”Jumping in and absorbing all that tech info was the first hurdle.”“I’m pretty digitally savvy so I wasn’t like, “Oh my God what is this?” But it was more about understanding the technology behind things.“It was just getting behind the scenes of technology so we could make smarter choices and creative work that was better by leveraging all the potential of different platforms.”“… we actually have metrics and can prove what we can get for every dollar spent in digital.”“There are a few agencies that understand how to strategize differently, and some traditionals will become hybrids, but some that think of digital as an idea to check off, that’s wrong.”
1970s environmental campaign starring "Iron Eyes Cody" born as Espera Oscar de Corti..Italian heritage but claimed to be Cherokee-Cree. According to Wikipedia, "He lived his life as if he were of indigenous Native American descent, both on and off the screen, and strongly supported American Indian causes...In 1995, the Hollywood American Indian community honored Cody for his contributions to the representation of Indian life." That's acting
The following is an excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall (Penguin Portfolio).The lump on the table was truly mysterious and held everyone’s rapt attention.
60 percent of Google+ users log in every single day, as opposed to 50 percent for Twitter. Using a Google+ business page will get naturally get indexed into Google searches quickly, helping more people find your business. The more times someone +1 your content, the higher it will rank in search results. Hosting hangouts offers your brand a chance to connect with customers with an unprecedented level of engagement and interactivity. This can increase brand loyalty and encourage them to be evangelists for your brand. Circles can be used to segment groups of customers, and deliver them targeted information that they would specifically care about.
"A revealing look at one of the most famous and popular ad campaigns in our culture.
In June 1993, Jeff Manning, Executive Director, was hired by the California Milk Processor Board (CMPB) to revive sagging milk consumption in California. A month later, he hired San Francisco ad agency Goodby, Silverstein & Partners...
Goodbye, store brands. Hello, Nike and Armani. The latest results from Brand Keys Fashion Index show that 29% of clothing shoppers say brand is an important factor in their purchase decision, more than tripling in importance in the last four years.
Flavorwire: Cultural news and critique from Flavorpill...
"Canada-based photographer David Eger’s work on Design Taxi and were instantly charmed by his recreations of iconic photographs, album covers, and movie moments using figures from the Star Wars canon. Most of the images come from his Cloned Photos collection and 365 Days of Clones project — a daily photo series starring several Phase I Clone Troopers from the Grand Army of the Republic. Darth Vader, Princess Leia and other mythical characters from Lucas’ much-loved franchise also make appearances, stepping in for The Beatles’ Abbey Road cover image, Grant Wood’s American Gothic, and more. If you’ve ever wondered what Star Wars figures looked like on the moon or in the boxing ring — floating like a butterfly and stinging like a bee — check out Eger’s work past the break." Allison Nastasi
There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page administrator knows the importance and value of engagement, but few recognize what other components take precedence.
Here are 5 things that are often overlooked, but vastly more important than any Like or comment a page or post could receive.
Mary Phelps Jacob After decades of stuffing themselves into seemingly barbaric undergarments of a mostly corset-like nature, women around the world finally began to get fed up. In 1913, a New York socialite decided to do something about it: the first modern brassiere was created by Mary Phelps Jacob. She patented her design, and now the brassiere is a standard part of nearly every modern woman's wardrobe.