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Advertising, I say
A writer's eye-view of the ad biz and more
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How Great Direct Mail Helps a Retailer Win Back Customers | Smart Marketing Strategy

How Great Direct Mail Helps a Retailer Win Back Customers | Smart Marketing Strategy | Advertising, I say | Scoop.it
A direct marketing success story: How Chico's, women's retailer, got customer win-back direct mail right and 6 lessons for a smart marketing strategy.
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What is your agency doing to meet the escalating demands for digital?

What is your agency doing to meet the escalating demands for digital? | Advertising, I say | Scoop.it

Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills.



Traditional agencies should know that digital training is critical to their success.


The larger agencies are now rising to meet the escalating demands for digital, most of them are now requiring that almost all of their employees develop digital skills. According to a recent Wall Street Journal article, the bigger agencies are spending roughly $750,000 to $1.5 million on digital training programs this year.


Unfortunately for the small to midsize agencies, 90% of employees said they learned by figuring out problems on their own and 50% of talent in the marketing and communications industry feel under trained and with no definable career path, according to a recent 4A’s and Arnold survey on hiring, development and retention of agency executives.


Creative director takes the initiative and makes the leap from traditional to digital.


Kristina Slade, made the radical decision to leave her job as associate creative director at Omnicom Group’s TBWA \/Chiat\/Day, Los Angeles, to become creative director at San Francisco-based digital agency AKQA. In an Ad Age interview, Slade shared her challenges. Here are some of the highlights and challenges she expressed in that interview:

”The industry needs to retrain people.”“I was at Chiat for 18 months and near the end of my tenure I was getting frustrated with [traditional media]. … I was thinking there are better [online] opportunities for brands and consumers.”“Digital is a self-curated experience, so if someone didn’t engage with you, it just didn’t happen. It’s about what can a brand give someone.”Jumping in and absorbing all that tech info was the first hurdle.”“I’m pretty digitally savvy so I wasn’t like, “Oh my God what is this?” But it was more about understanding the technology behind things.“It was just getting behind the scenes of technology so we could make smarter choices and creative work that was better by leveraging all the potential of different platforms.”“… we actually have metrics and can prove what we can get for every dollar spent in digital.”“There are a few agencies that understand how to strategize differently, and some traditionals will become hybrids, but some that think of digital as an idea to check off, that’s wrong.”
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The shortest Superbowl ad…ever.

The shortest Superbowl ad…ever. | Advertising, I say | Scoop.it

In 2009, a Seattle-area seafood restaurant called Ivar actually had a half-second-long commercial air during the Superbowl. Here it is: I think ...


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Refuge: How to Look Your Best the Morning After

Refuge: How to Look Your Best the Morning After | Advertising, I say | Scoop.it
YouTube makeup vlogger Lauren Luke teams up with BBH London for this shocking 'make up tutorial' that helps you camouflage the bruises and injuries from abuse,...
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The Crying Indian - 1971 - Keep America Beautiful

1970s environmental campaign starring "Iron Eyes Cody" born as Espera Oscar de Corti..Italian heritage but claimed to be Cherokee-Cree. According to Wikipedia, "He lived his life as if he were of indigenous Native American descent, both on and off the screen, and strongly supported American Indian causes...In 1995, the Hollywood American Indian community honored Cody for his contributions to the representation of Indian life." That's acting
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Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him

Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him | Advertising, I say | Scoop.it

The following is an excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall (Penguin Portfolio).The lump on the table was truly mysterious and held everyone’s rapt attention.


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Saturday Night Live – Old Glory Robot Insurance

Saturday Night Live – Old Glory Robot Insurance | Advertising, I say | Scoop.it

Protection from killer robots is there when you need it.

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Why Google+ Is Good For Business (Infographic)

Why Google+ Is Good For Business (Infographic) | Advertising, I say | Scoop.it

Some interesting points from the Infographic:

60 percent of Google+ users log in every single day, as opposed to 50 percent for Twitter. Using a Google+ business page will get naturally get indexed into Google searches quickly, helping more people find your business. The more times someone +1 your content, the higher it will rank in search results. Hosting hangouts offers your brand a chance to connect with customers with an unprecedented level of engagement and interactivity. This can increase brand loyalty and encourage them to be evangelists for your brand. Circles can be used to segment groups of customers, and deliver them targeted information that they would specifically care about.
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got milk? By Douglas B. Holt, L'Oreal Professor of Marketing, University of Oxford

got milk? By Douglas B. Holt, L'Oreal Professor of Marketing, University of Oxford | Advertising, I say | Scoop.it

"A revealing look at one of the most famous and popular ad campaigns in our culture.

 

In June 1993, Jeff Manning, Executive Director, was hired by the California Milk Processor Board (CMPB) to revive sagging milk consumption in California. A month later, he hired San Francisco ad agency Goodby, Silverstein & Partners...


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Creative Legend George Lois on Ideas as the Product of Discovery, Not Creation

Creative Legend George Lois on Ideas as the Product of Discovery, Not Creation | Advertising, I say | Scoop.it
How to cultivate the mental medley that sparks the alchemy of ideas.

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Signage

Signage | Advertising, I say | Scoop.it

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In Fashion, Brands Intensify Their Comeback

In Fashion, Brands Intensify Their Comeback | Advertising, I say | Scoop.it

Goodbye, store brands. Hello, Nike and Armani. The latest results from Brand Keys Fashion Index show that 29% of clothing shoppers say brand is an important factor in their purchase decision, more than tripling in importance in the last four years.

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Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos | Advertising, I say | Scoop.it
Ingenious campaign for 'Go Outside' magazine...
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How These Two Barstools Will Help You Write Your Greatest Copy

How These Two Barstools Will Help You Write Your Greatest Copy | Advertising, I say | Scoop.it

“If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use...


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No More Viacom on DirecTV

No More Viacom on DirecTV | Advertising, I say | Scoop.it
War of words begins between cable networks and MSO...
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Famous Photos Recreated with ‘Star Wars’ Figures - Flavorwire

Famous Photos Recreated with ‘Star Wars’ Figures - Flavorwire | Advertising, I say | Scoop.it
Flavorwire: Cultural news and critique from Flavorpill...

"Canada-based photographer David Eger’s work on Design Taxi and were instantly charmed by his recreations of iconic photographs, album covers, and movie moments using figures from the Star Wars canon. Most of the images come from his Cloned Photos collection and 365 Days of Clones project — a daily photo series starring several Phase I Clone Troopers from the Grand Army of the Republic. Darth Vader, Princess Leia and other mythical characters from Lucas’ much-loved franchise also make appearances, stepping in for The Beatles’ Abbey Road cover image, Grant Wood’s American Gothic, and more. If you’ve ever wondered what Star Wars figures looked like on the moon or in the boxing ring — floating like a butterfly and stinging like a bee — check out Eger’s work past the break." Allison Nastasi

 

see the artist's flicr page http://www.flickr.com/photos/egerbver

 

 


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Yesterday's Ads Predicted Today's Tech- 1940's whiskey ads

Yesterday's Ads Predicted Today's Tech- 1940's whiskey ads | Advertising, I say | Scoop.it
How 1940s whiskey ads predicted the cell phone, the 3D movie, videoconferencing, and sports bars . . . and a bunch of stuff that hasn't happened yet.
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Did you know…? IKEA’s crazy product names came about because of its owner’s dyslexia

Did you know…? IKEA’s crazy product names came about because of its owner’s dyslexia | Advertising, I say | Scoop.it
There is a very specific method to IKEA's naming madness.
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Is Advertising a Respected Profession?

Is Advertising a Respected Profession? | Advertising, I say | Scoop.it

Over the last decade, the advertising industry has become one of the least liked by Americans.

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Five Things More Important than Facebook Page Engagement

Five Things More Important than Facebook Page Engagement | Advertising, I say | Scoop.it

There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page administrator knows the importance and value of engagement, but few recognize what other components take precedence.

 

Here are 5 things that are often overlooked, but vastly more important than any Like or comment a page or post could receive.

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The Five Most Useless Products Ever Sold

The Five Most Useless Products Ever Sold | Advertising, I say | Scoop.it
For the past five thousand years (give or take a few hundred), commercialism has been all the rage.

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Girl Makes Out With a Walrus in Latest Crazy Skittles Ad

Girl Makes Out With a Walrus in Latest Crazy Skittles Ad | Advertising, I say | Scoop.it

It's come to this—girls swapping spit with tusked sea creatures.

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Friday Fun

Friday Fun | Advertising, I say | Scoop.it

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Roger Fisher's comment, July 1, 2012 5:52 AM
Funny!!
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Cut through the hype about brand storytelling

Cut through the hype about brand storytelling | Advertising, I say | Scoop.it
Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind.
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Mary Phelps Jacob 1913 invents the modern brassiere

Mary Phelps Jacob 1913 invents the modern brassiere | Advertising, I say | Scoop.it

Mary Phelps Jacob After decades of stuffing themselves into seemingly barbaric undergarments of a mostly corset-like nature, women around the world finally began to get fed up. In 1913, a New York socialite decided to do something about it: the first modern brassiere was created by Mary Phelps Jacob. She patented her design, and now the brassiere is a standard part of nearly every modern woman's wardrobe.


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