Advertising, I say
6.0K views | +0 today
Follow
Advertising, I say
A writer's eye-view of the ad biz and more
Your new post is loading...
Your new post is loading...
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Essential design events for 2013

Essential design events for 2013 | Advertising, I say | Scoop.it

Covering graphic design, typography, web design, 3D and more, we list the essential design events around the world over the next 12 months.

more...
Karen Goldfarb Copywriter's comment, March 25, 2013 7:33 PM
All neatly divided into four topics:

Inspiration and creativity
Typography
Web design
3D design
Scooped by Karen Goldfarb Copywriter
Scoop.it!

5 New Platforms for Social-Savvy Brands

5 New Platforms for Social-Savvy Brands | Advertising, I say | Scoop.it
Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool - Lost Remote

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool - Lost Remote | Advertising, I say | Scoop.it
Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool (Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool http://t.co/Rla2FPDtaI via...
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

15+ inspiring galleries

15+ inspiring galleries | Advertising, I say | Scoop.it
Karen Goldfarb Copywriter's insight:

There's a reason we say a picture is worth a thousand words.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Why Limiting Emails to 50 Words Is a Great Idea

Why Limiting Emails to 50 Words Is a Great Idea | Advertising, I say | Scoop.it
Groupon CEO Andrew Mason has a great idea. And it has nothing to do with daily deals.
Karen Goldfarb Copywriter's insight:

Think I agree with Etlinger. This solves the wrong problem. It's not the length of emails, it's the volume. Add poor lists in the DM world and it's also the wrong audience. 

more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from Insidedigital.org
Scoop.it!

2013 The Year of Digital Brand Advertising « iMediaConnection Blog

2013 The Year of Digital Brand Advertising « iMediaConnection Blog | Advertising, I say | Scoop.it

According to IAB, performance-based advertising has reached the point of diminishing returns for all its players; it has created a highly efficient market in which there is almost no margin left for either publishers or agencies. So this is the year digital brand advertising can and must be born, or the digital advertising industry can’t survive.


We are part of the IAB because we feel we are aligned with its goals. We don’t just join every organization. IAB shares our beliefs that if agencies are freed to produce magical creative, technology will help them build brands across platforms and geographies. And all this can be measured with metrics that are useful to marketers.


Here is a summary of the IAB Digital Brand Building initiatives for this year.


Via InsideDigital.org
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

World’s most awarded print ad

World’s most awarded print ad | Advertising, I say | Scoop.it
It was a successful campaign on how to tell a story in a single picture, without words.
Karen Goldfarb Copywriter's insight:

Samsonite shows how first-class passengers experience heaven while their luggage is in hell. And surprise! The ad came from JWT Shangahi.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Why Tom Cruise Should Be Your Content Strategist [Infographic]

Why Tom Cruise Should Be Your Content Strategist [Infographic] | Advertising, I say | Scoop.it
When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut.
Karen Goldfarb Copywriter's insight:

The 70-20-10 Content Strategy

70% of our content should be solid, standard stuff: Basic how-tos and advice that’s very safe and is easily justified as supporting SEO and other efforts.20% of our content should riff on the 70%, but take some chances. This is the content that expands on 70% content, but may flirt with controversy, or try appealing to a new audience, or otherwise be moderately risky. It may also take a bit more effort. It also offers a higher potential payoff.10% of our content should be completely innovative: Things we’ve never done that, if they work, could become part of the 20 or 70%. 10% content often requires a lot of work or audience interaction. Or, it’s just risky. Most of the 10% will fail. You still have to do it. It’s really important, because without it, the entire strategy stagnates.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Converse Turns City Graffiti Into Brand Advertising With Help From ...

Converse Turns City Graffiti Into Brand Advertising With Help From ... | Advertising, I say | Scoop.it
The 'Wall to Wall' series, which recently hit Portland, hires artists to transform a wall with original art.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Email Copywriting: How a change in tone increased lead inquiry by 349% |

Email Copywriting: How a change in tone increased lead inquiry by 349% | | Advertising, I say | Scoop.it
Understanding how tone affects the performance of your emails can aid your email copywriting efforts.
Karen Goldfarb Copywriter's insight:

two key principles Flint emphasized every marketer should understand when it comes to the medium of email:

The goal of effective email copy is not to convince a customer to buy, but rather to serve a customer in a way that enables them to quickly make the best decision.To make the best decision, a customer must be able to understand and accept a series of logical premises that lead to an ultimate conclusion – to click.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Ablixa (Alipazone), Take Back Tomorrow

Karen Goldfarb Copywriter's insight:

The pseudo pharma site created for Steven Soderbergh's new film, "Side Effects." Don't miss your chance to have a depression evaluation from Dr. Jonathan Banks, aka, Jude Law.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Understanding How to Frame Your Creative Expertise

Understanding How to Frame Your Creative Expertise | Advertising, I say | Scoop.it
You don't need to be all-knowing to make a meaningful contribution to your team.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Great Video for Convincing Your Boss to Care About Social Media

Great Video for Convincing Your Boss to Care About Social Media | Advertising, I say | Scoop.it
How is social media truly impacting businesses today? Why are many of the world’s top brands—like Pepsi, Virgin, NHL, and American Express—now embracing it company-wide?I was
Karen Goldfarb Copywriter's insight:

"It's not about B2B or B2C. It's about P2P. People to people."

more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from Insidedigital.org
Scoop.it!

15 Alarming Stats About Banner Ads

15 Alarming Stats About Banner Ads | Advertising, I say | Scoop.it
Looking at the stats about display ads, you have to wonder if there's a better way.

 

There’s much debate over just what “native advertising” means. Talk to enough publishers, however, you’ll find agreement on one thing: it isn’t banner ads.

 

The banner ad is now 18 years old. It has become a symbol of all that’s wrong with online advertising. It is more often than not devoid of creativity; it stands out as an intruder on webpages; and it is mostly ignored by readers.

And yet it continues to be a bulwark of the online advertising system. Many publishers would like to change that. (See Buzzfeed cobbling together a network of like-minded sites to run its sponsored content posts.) Here are 10 facts about banners that might make you wonder if there’s got to be a better way.

 


Via InsideDigital.org
Karen Goldfarb Copywriter's insight:

Here's my favorite of the stats: You’re more likely to survive a plane crash than click a banner ad.


This said, banners are still being actively used (although I personally haven't written a banner ad in years). So if you're gonna make 'em, check out this article about which sizes perform best and why. Their stats come from AdJungle for Marketing Sherpa. http://www.banner-bee.com/?page_id=24

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Advertising Instagram Campaigns on Other Networks

Advertising Instagram Campaigns on Other Networks | Advertising, I say | Scoop.it
Fashion is one of the most represented industries on Instagram.
Karen Goldfarb Copywriter's insight:

Michael Kors captures hearts with an Instagram contest on Valentine's Day.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

As digital and mobile boom, direct marketing's time has finally come - The Drum

As digital and mobile boom, direct marketing's time has finally come - The Drum | Advertising, I say | Scoop.it
The Drum
As digital and mobile boom, direct marketing's time has finally come
The Drum
Direct marketing (DM) is associated by many with junk mail, spam, unwanted text messages and annoying sales calls – thus it can be seen as a bit grubby.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Where Are All The Women Creative Directors?

Where Are All The Women Creative Directors? | Advertising, I say | Scoop.it
Every once in a while at Fast Company, we come across a statistic so counterintuitive, we need to investigate further.
Karen Goldfarb Copywriter's insight:

“There is a study in which female consumers were asked if brands understood them and 90% said no..."

more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from Just Story It! Biz Storytelling
Scoop.it!

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Advertising, I say | Scoop.it
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Via Karen Dietz
more...
Ignacio Conejo Moreno's comment, March 2, 2013 5:16 AM
Thank you, Karen, are amazing!
Denyse Drummond-Dunn's curator insight, March 2, 2013 10:15 AM

Must have been a difficult choice TED.

Karen Dietz's comment, March 2, 2013 3:43 PM
I bet it was Denyse!
Rescooped by Karen Goldfarb Copywriter from Insidedigital.org
Scoop.it!

Mobile Consumer: A global snapshot

Mobile Consumer: A global snapshot | Advertising, I say | Scoop.it

Nielsen has launched a new report called: "The Mobile Consumer: A Global Snapshot" which looks at mobile usage around the world.

The study examines mobile consumer behaviour, device preference and usage in Australia, Brazil, China, India, Italy, Russia, South Korea, Turkey, the U.K. and the U.S.

 

Download the full report here: http://goo.gl/b88A1


Via JWT_WOW, InsideDigital.org
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Nurture Marketing 2.0 | Marketing Ideas You Can Copy

Nurture Marketing 2.0 | Marketing Ideas You Can Copy | Advertising, I say | Scoop.it
Here is an approach to nurture marketing that is very similar to ours, courtesy of guest blogger Laura Like... One of the great results from connections is
Karen Goldfarb Copywriter's insight:

I like her metaphor: "Imagine your approach as a set of stairs with enough room for two people on the same step.  Building a trusting relationship looks like climbing the staircase together."

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

10 Marketing Masterworks

10 Marketing Masterworks | Advertising, I say | Scoop.it

From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.

more...
Philippe Trebaul's curator insight, February 20, 2013 7:29 AM
10 Marketing Masterworks

"From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention".


10 Marketing Masterworks via @MegsTurns http://sco.lt/...


Scooped by Karen Goldfarb Copywriter
Scoop.it!

Some of the Best Movie Campaigns—From Blair Witch to Hunger Games

Some of the Best Movie Campaigns—From Blair Witch to Hunger Games | Advertising, I say | Scoop.it
Technology and social media give Hollywood ads real star power (Some of the best movie campaigns—from Blair Witch to Hunger Games.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

To Engage the Affluent, Treat Them As You Do Your Kids

To Engage the Affluent, Treat Them As You Do Your Kids | Advertising, I say | Scoop.it
Treat Them As You Do Your Kids - 02/15/2013
Karen Goldfarb Copywriter's insight:

"Kids personify mankind’s most primal desires; the majority of which center on feeling rewarded, special, unique and superior. This same mentality drives affluents to secure the best job and home, and more and more material possessions each and every day." 

more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from Insidedigital.org
Scoop.it!

10 great Brand case studies & insights from The US Corporate Social Media Summit

10 great Brand case studies & insights from The US Corporate Social Media Summit | Advertising, I say | Scoop.it

10 great social media case studies from Rohit Bhargava's blog influential marKeting -A must read for any serious social media strategist ...


Via David Wesson Evolve Social , InsideDigital.org
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

How To Create Powerful InfoProducts—And Why Focusing on “One Concept” Helps Create A Winning Product

How To Create Powerful InfoProducts—And Why Focusing on “One Concept” Helps Create A Winning Product | Advertising, I say | Scoop.it
How do you choose the ONE CONCEPT for your next info product? And what can cartooning teach you?
Karen Goldfarb Copywriter's insight:

It's the key promise, y'all. 

more...
No comment yet.