There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page administrator knows the importance and value of engagement, but few recognize what other components take precedence.
Here are 5 things that are often overlooked, but vastly more important than any Like or comment a page or post could receive.
Mary Phelps Jacob After decades of stuffing themselves into seemingly barbaric undergarments of a mostly corset-like nature, women around the world finally began to get fed up. In 1913, a New York socialite decided to do something about it: the first modern brassiere was created by Mary Phelps Jacob. She patented her design, and now the brassiere is a standard part of nearly every modern woman's wardrobe.
This year our distinguished panel of jurors selected 125 winning projects from 4685 entries. Categories include: Advertising, Books, Editorial, For Sale, Institutional, Multimedia, Self-Promotion, and Unpublished.
There's a lot of inventiveness and innovation in the advertising world these days. So much, in fact, that you could find amazing ad campaigns in places you've never been, for products you've never heard of. Here are 10 of the most awesome examples.
1970s environmental campaign starring "Iron Eyes Cody" born as Espera Oscar de Corti..Italian heritage but claimed to be Cherokee-Cree. According to Wikipedia, "He lived his life as if he were of indigenous Native American descent, both on and off the screen, and strongly supported American Indian causes...In 1995, the Hollywood American Indian community honored Cody for his contributions to the representation of Indian life." That's acting
The following is an excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall (Penguin Portfolio).The lump on the table was truly mysterious and held everyone’s rapt attention.
60 percent of Google+ users log in every single day, as opposed to 50 percent for Twitter. Using a Google+ business page will get naturally get indexed into Google searches quickly, helping more people find your business. The more times someone +1 your content, the higher it will rank in search results. Hosting hangouts offers your brand a chance to connect with customers with an unprecedented level of engagement and interactivity. This can increase brand loyalty and encourage them to be evangelists for your brand. Circles can be used to segment groups of customers, and deliver them targeted information that they would specifically care about.
"A revealing look at one of the most famous and popular ad campaigns in our culture.
In June 1993, Jeff Manning, Executive Director, was hired by the California Milk Processor Board (CMPB) to revive sagging milk consumption in California. A month later, he hired San Francisco ad agency Goodby, Silverstein & Partners...
Goodbye, store brands. Hello, Nike and Armani. The latest results from Brand Keys Fashion Index show that 29% of clothing shoppers say brand is an important factor in their purchase decision, more than tripling in importance in the last four years.