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A Chief Marketing Officer for Your Small Business?

A Chief Marketing Officer for Your Small Business? | Advertising, I say | Scoop.it
Do you already have someone like this in your company? Or, does this sound more like a dream? What if all these tasks were off your plate?
Karen Goldfarb Copywriter's insight:

"What if you were to create a position in your company called Chief Marketing Officer (CMO)? This person would be responsible for sales, branding, advertising within budget, overseeing salespeople, and creating a vision of how your company will grow, now and into the foreseeable future."


Interesting concept for a small business to have a CMO. She posits that with a "right-hand person" that "were to lead a team and strategize for you on how to get your product or service to market," CEOs of small businesses may find the answer to growing the business faster, rather than hiring  an assistant, manager or salesperson.

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Advertising, I say
A writer's eye-view of the ad biz and more
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How our need for connection pushes tech further

How our need for connection pushes tech further | Advertising, I say | Scoop.it

"Dating and technology have gone hand in hand. Even in the early days of computers, tech was used to find love ..."


Via Leona Ungerer
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Time, briefs and passion: How to create engaging B2B content

It’s hard to produce engaging B2B content marketing that audiences will care about. But not impossible. Here’s some sizzling B2B content creation advice.
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New Nutrition Business

New Nutrition Business | Advertising, I say | Scoop.it
Karen Goldfarb Copywriter's insight:

FDA rethinks labeling foods with more than 3g of fat as automatically unhealthy.

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Amazing - Coca Cola Creates First Ever Drinkable Advertising Campaign

Coca Cola Creates First Ever Drinkable Advertising Campaign Website : http://hesbuzz.com Facebook : http://facebook.com/hesbuzz Twitter
Karen Goldfarb Copywriter's insight:

I like the virtual straw. It's ripe to be abused.

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Skytouch NYC's curator insight, April 8, 2:34 AM
Sometimes all we need is a fresh start. We totally adore this new ad campaign of Coca Cola since we love coke.
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How to Draw Big Attention with a One-off Effort | Lamfers & Associates

How to Draw Big Attention with a One-off Effort | Lamfers & Associates | Advertising, I say | Scoop.it

Think 

Karen Goldfarb Copywriter's insight:

Think of how Google plays with their logo and you'll know immediately what they mean by bending your brand without breaking it. 

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How GE’s “Unimpossible Missions” Captures the Art of the Story

How GE’s “Unimpossible Missions” Captures the Art of the Story | Advertising, I say | Scoop.it
GE and their agency BBDO capture the “why” – why they do what they do, and “what” they as a company do in a very simple, yet dramatic way.This post was authored by TopRight Partner Bill Fasig, Master Storyteller at TopRight Partners.  As someone who is passionate about—as well as committed to—the power and efficacy of “The Art of the
Karen Goldfarb Copywriter's insight:

GE and their agency BBDO capture the “why” – why they do what they do, and “what” they as a company do in a very simple, yet dramatic way.

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7 Tips for Getting More Responses to Your Emails (With Data!)

7 Tips for Getting More Responses to Your Emails (With Data!) | Advertising, I say | Scoop.it

Our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill - and what makes an email likely to get a response is hard to determine.

Karen Goldfarb Copywriter's insight:

"Emails written at a 3rd grade reading level were optimal." I don't know anyone who reads at a 3rd grade reading level, not even my third grader. Yet this always comes up. Simplify, simplify, simplify.

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Why Startup Marketers Need to Find Their Tribe

Why Startup Marketers Need to Find Their Tribe | Advertising, I say | Scoop.it

“I’m so glad to hear this. I’ve literally been pulling my hair out trying to get all of these systems to work together, and I didn’t know everyone

Karen Goldfarb Copywriter's insight:

Great advice for marketers in startups, where resources are scarce and ideas are critical.

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INSIGHTS: Our Top Picks at the Winter Fancy Food Show  

Karen Goldfarb Copywriter's insight:

Going to SF's Fancy Food Show? Here are top picks from my friends and colleagues at Lamfers & Associates.

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Why Your CTA is Killing Your Conversion Rate — Medium

Why Your CTA is Killing Your Conversion Rate — Medium | Advertising, I say | Scoop.it
The mighty call to action button (CTA) is the final gateway to turn visitors into leads which later become customers. A …
Karen Goldfarb Copywriter's insight:

Interesting thoughts on the call to action button's importance.

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Sonu Sharma's curator insight, January 30, 6:10 AM

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DND. Seriously, unless...

DND. Seriously, unless... | Advertising, I say | Scoop.it
Representing select still & motion photographers, illustrators, retouchers and copywriters.
Karen Goldfarb Copywriter's insight:

I would stay at any hotel cheeky enough to have these Do Not Disturb door hangers.

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25 Twitter Chats: Just for Marketers

25 Twitter Chats: Just for Marketers | Advertising, I say | Scoop.it
Do you participate in Twitter chats? Do you participate in Twitter chats? This article shares 25 Twitter chats for marketers.

Via Peg Corwin
Karen Goldfarb Copywriter's insight:

Anyone attend any of these? What's your favorite?

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Peg Corwin's curator insight, November 21, 2015 2:37 PM

Find several regular Twitter chats on content marketing, inbound marketing and more.

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You Can't Do It: 9 Delightfully Uninspiring Author Quotes

You Can't Do It: 9 Delightfully Uninspiring Author Quotes | Advertising, I say | Scoop.it
As an antidote to over-enthusiasm, we refer you to some of the most biting and uninspiring author quotes for a little negative reinforcement.
Karen Goldfarb Copywriter's insight:

If you were wavering between thinking-about-doing-something and not-even-trying, this should push you over the edge.


My favorite is this one: 

“Potential has a shelf life.”

Margaret Atwood, Cat’s Eye, 1988


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Can you hear what I hear? - Copywriter Karen Goldfarb

Can you hear what I hear? - Copywriter Karen Goldfarb | Advertising, I say | Scoop.it
Copywriters–well, at least this copywriter–can be affected by ambient sounds while working. That’s especially true of music. I find myself unable to listen to anything with lyrics while I write. Even chorales or vocal sounds can distract my attention while working, and coming up with something pithy that sells your product is challenging enough. So none …
Karen Goldfarb Copywriter's insight:

Can't listen to lyrics while you write or study? Listen to this.

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7 great examples of branded content

7 great examples of branded content | Advertising, I say | Scoop.it
We live in fast changing times for branding, marketing and advertising. As more and more of us use recording devices that let you skip TV commercials, along with ad-blocking software online, how does a brand get its message across? One increasingly popular strategy is to use branded content. From sponsored magazine articles to online webisodes, music videos to short films, this kind of content is so entertaining, informative and engaging that consumers are happy to view and share it of their own volition.
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The future of digital advertising: Ads that look back

The future of digital advertising: Ads that look back | Advertising, I say | Scoop.it
Billboards that watch you back aren't just the stuff of science fiction. Columnist Alan K'necht takes a look at the technologies that are transforming digital advertising.
Via Kamyar Shah
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Friilance's curator insight, April 28, 2:24 AM

The future of digital advertising: Ads that look back

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The World’s Most Expensive-looking Font Might Surprise You

The World’s Most Expensive-looking Font Might Surprise You | Advertising, I say | Scoop.it

"bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts are rated appear more expensive, with the modern Didot selected as the diamond of all fonts.We speak with typography designers about their thoughts on typography and cost, and whether there are certain font characteristics associated with luxury.

Karen Goldfarb Copywriter's insight:

"...bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts are rated appear more expensive, with the modern Didot selected as the diamond of all fonts." That's the font used in Vogue and Harper's Bazaar mastheads."

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Big Drop in Chemical Levels in Girls Who Switched Cosmetics

Big Drop in Chemical Levels in Girls Who Switched Cosmetics | Advertising, I say | Scoop.it
UC Berkeley study finds that girls who switched for just three days to cosmetics labelled free of certain chemicals saw a significant drop.
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Creative Isn’t Dead. But It Could Be.

Creative Isn’t Dead. But It Could Be. | Advertising, I say | Scoop.it
Anyone who thinks creative advertising is dead doesn’t know history. Even back in 1947, agencies were pronouncing its death. They talked about new techniques, new ways to make people buy things. Only
Karen Goldfarb Copywriter's insight:

Persuasion is more art than science. 

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5 packaging questions you forgot to ask - Vittles

5 packaging questions you forgot to ask - Vittles | Advertising, I say | Scoop.it
Your package is the biggest billboard for your brand. Isn’t this part of brand building? Sure is. But food packaging has so many intricacies that there’s a whole subset of … More »
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How To Start A Creative Agency

How To Start A Creative Agency | Advertising, I say | Scoop.it
(by @snorewell)
Karen Goldfarb Copywriter's insight:

Terrifyingly true.

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Fadi Darweesh's curator insight, February 3, 1:28 AM

Advertising Agencies in a nutshell

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BiC campaign encourages writing vs. texting

BiC campaign encourages writing vs. texting | Advertising, I say | Scoop.it

School: Miami Ad School, Miami, USA Art Director: Michelle Liuzzo Via

Karen Goldfarb Copywriter's insight:

Bic implies that we say more when we write then when we text. Not sure I agree with the sentiment but it's a nice sentiment.

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How To Create Compound Names Like Instagram, Snapchat & Airport | Igor

How To Create Compound Names Like Instagram, Snapchat & Airport | Igor | Advertising, I say | Scoop.it
Karen Goldfarb Copywriter's insight:

Using this methodology, my new name will be Writlancer. And I will now eat all my meals at Facefood. 

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Are Parallel Universes Unscientific Nonsense? Insider Tips for Criticizing the Multiverse

Are Parallel Universes Unscientific Nonsense? Insider Tips for Criticizing the Multiverse | Advertising, I say | Scoop.it
Although we dont know whether parallel universes exist, we know something else about them with certainty: many people instinctively dislike them, and whenever a physicist writes a book about them, the Web erupts with claims that they are unscientific nonsense.
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11 Tips On How to Drive Sales With Content (Infographic)

11 Tips On How to Drive Sales With Content (Infographic) | Advertising, I say | Scoop.it
Promoting content effectively allows it to reach more potential customers.

Via Peg Corwin
Karen Goldfarb Copywriter's insight:

Content marketing works. My favorite insight has always been about creating content for before a "prospect" even knows they have a problem.

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Peg Corwin's curator insight, November 28, 2015 11:28 AM

Excellent infographic with key points to drive sales with Content Marketing.  "68% of B2B organizations have not identified their funnel."

Paulo Tavernard's curator insight, November 29, 2015 4:01 PM

11 dicas interessantes para vender

Marketing Leap's curator insight, November 29, 2015 10:45 PM

Did you know you can add 86% increase in conversions by adding video to your landing page? Here are 11 great tips on driving sales with content on your site!