Advertising, I say
Follow
Find
4.6K views | +0 today
Scooped by Karen Goldfarb Copywriter
onto Advertising, I say
Scoop.it!

15+ inspiring galleries

15+ inspiring galleries | Advertising, I say | Scoop.it
Karen Goldfarb Copywriter's insight:

There's a reason we say a picture is worth a thousand words.

more...
No comment yet.
Advertising, I say
A writer's eye-view of the ad biz and more
Your new post is loading...
Your new post is loading...
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Native advertising remains an awkward -- but very necessary -- mess

Native advertising remains an awkward -- but very necessary -- mess | Advertising, I say | Scoop.it
Take it from experience, it’s not easy being a native advertising sympathizer. Sitting through a half hour panel on ‘modern monetization’ at the Native Advertising Summit in San Francisco on Tuesda...
Karen Goldfarb Copywriter's insight:

"Readers are quick to express moral outrage about native advertising, but they’re never going to stand up and offer to pay good money to underwrite that content themselves. Frankly, we’ve kind of become dicks about the whole thing."


Net net: if you don't want to pay for content, and you don't want to click on banner ads, the numbers mean that publishers like The New York Times have to make value out of the fact that their content is desirable, and native advertising does that. Whether you like it or not. 

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Biden, Democrats Do a Throwback Thursday for Healthcare

Biden, Democrats Do a Throwback Thursday for Healthcare | Advertising, I say | Scoop.it
“Top Democrats used an unusual social media strategy to convince Millennials to sign up for health insurance Thursday — one led by Vice President Joe Biden.”
Karen Goldfarb Copywriter's insight:
Interesting tactic to talk to millennials about health care. (And is it just me or was Joe Biden pretty cute?)
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

10 Things In Advertising You Need To Know This Morning

10 Things In Advertising You Need To Know This Morning | Advertising, I say | Scoop.it
Facebook reproted that 62 percent of its ad dollars come from mobile.
Karen Goldfarb Copywriter's insight:

This just in...

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Adweek's Top 5 Commercials of the Week: July 18-25

Adweek's Top 5 Commercials of the Week: July 18-25 | Advertising, I say | Scoop.it

nd This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about how dads rule. Samsung salutes the sport of surfing.

Karen Goldfarb Copywriter's insight:

Apple and The Simpsons, definitely.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

The Shelf Life Of A Mobile Ad: Shorter Than You May Think

The Shelf Life Of A Mobile Ad: Shorter Than You May Think | Advertising, I say | Scoop.it
When a user loads a webpage, they aren’t doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day.
Karen Goldfarb Copywriter's insight:

This study says that you've got about two minutes to get a click after your mobile ad displays. Otherwise, you probably won't get a click at all. I'm actually surprised that it's that long. I would've said 20 seconds.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign | Advertising, I say | Scoop.it
At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes.
Karen Goldfarb Copywriter's insight:

I liked this spot better before the [SPOILER].

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Stop What Your Doing And Watch This Inspirational Video Right Now!

Stop What Your Doing And Watch This Inspirational Video Right Now! | Advertising, I say | Scoop.it
It's not often we get inspirational reminders of what we should be doing rather than what we are doing in life. If you're in the creative business, take two minutes to watch this video, The Idea Catchers, from DDB Group Asia Pacific.
Karen Goldfarb Copywriter's insight:

Inspire your creativity today.

more...
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Study: Alcohol sponsorship worsens problem drinking in athletes

Study: Alcohol sponsorship worsens problem drinking in athletes | Advertising, I say | Scoop.it
“Athletes sponsored by alcohol brands show greater problem drinking behaviour than those without alcohol sponsorship, according to a study by Melbourne’s Monash University and University of Manchester.”
Karen Goldfarb Copywriter's insight:
"50% of those receiving alcohol sponsorship were in need of counselling, compared with 39 per cent of non-sponsored athletes." That non-sponsored percentage is pretty high, too.
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from consumer psychology
Scoop.it!

Coca-Cola Freestyle and the nightmare of too much choice - Forbes

Coca-Cola Freestyle and the nightmare of too much choice - Forbes | Advertising, I say | Scoop.it
"As the number of available choices increases, as it has in our consumer culture, the autonomy, control, and liberation this variety brings are powerful and positive ..."
Via Leona Ungerer
Karen Goldfarb Copywriter's insight:
Brand affinity helps cut down on choice overwhelm.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

10 Things I Learned From Taking 100 Usability Tests

10 Things I Learned From Taking 100 Usability Tests | Advertising, I say | Scoop.it
Usability testing is a technique to evaluate a product or service by testing it with users. The users work on tasks while observers take notes, listen, and learn.
Karen Goldfarb Copywriter's insight:

The net net? Don't use your usability tests to test your branding. Usability is just that--can you use the thing without getting into stumbling blocks. If you want to test logo preference or color choices, better to do some focus groups. 

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Instagrammer Crusades Across Europe Wearing Only a Bathrobe

Instagrammer Crusades Across Europe Wearing Only a Bathrobe | Advertising, I say | Scoop.it
Your #NoFilter is no match for this relaxed traveler.
Instagram user BathrobeCrusader has been touring Europe since May 23, cloaked in a glorious blue bathrobe.
Karen Goldfarb Copywriter's insight:

OK, sure. If that's your thing, go for it.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

How they made the classic Old Spice "I'm on a horse" commercial

How they made the classic Old Spice "I'm on a horse" commercial | Advertising, I say | Scoop.it
I thought that the classic Old Spice "I'm on a horse" commercial was entirely made with green screens and video compositing. I was so wrong. This video shows that, for the most part, it was made with clever use of movable backdrops and camera work on a beach, in one single take.
Karen Goldfarb Copywriter's insight:

Old Spice goes old school for this shoot.

more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from AdJourney - Marketing & Advertising Journey
Scoop.it!

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects

Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects | Advertising, I say | Scoop.it
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that just an empty soda bottle? Nope, it's a squirt gun. Useless piece of trash?

Via Oscar Beltran
Karen Goldfarb Copywriter's insight:

Fun with packaging! 

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Kids Challenge the Monsters Under Their Bed in Cute Photo Series

Kids Challenge the Monsters Under Their Bed in Cute Photo Series | Advertising, I say | Scoop.it
“Most kids face some form of a "monster under the bed," but the best weapon is something every child comes by naturally: creative imagination.”
Karen Goldfarb Copywriter's insight:
Adorable.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

How To Stop Failing At Content Marketing

How To Stop Failing At Content Marketing | Advertising, I say | Scoop.it
Content is not a long-form version of advertising, but an extension of publishing
Karen Goldfarb Copywriter's insight:
Now that digital technology has revolutionized how we distribute information, marketers are trying to apply many of the same principles to content. Unfortunately, it simply doesn’t work that way. The truth is that, in a content driven world marketers need to start thinking less like advertisers and more like publishers.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Everything Is Not Awesome in LEGOland

Everything Is Not Awesome in LEGOland | Advertising, I say | Scoop.it
Using toys to advertise any kind of product to kids is wrong. But it's particularly harmful to sell children on Shell, a company with a shameful environmental record that plans to drill for oil in the Alaskan Arctic, one of the most vulnerable places...
Karen Goldfarb Copywriter's insight:

As a kid, I loved getting free toys when my parents fueled up their cars. I'm sure that still holds true. But today, even kids are getting messages about the environment. So it's a shame for a company like Lego, which has a pretty decent environmental record, to partner with Shell Oil, which doesn't. 

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Rewind: From Mom Jeans to Musicals, a Look Back at eBay Advertising

Rewind: From Mom Jeans to Musicals, a Look Back at eBay Advertising | Advertising, I say | Scoop.it
A look back at eBay advertising, from mom jeans to musicals
Karen Goldfarb Copywriter's insight:

Don't know what to do with the next 7 minutes? Watch this eBay ad retrospective. 

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Implementing the 7 P’s for Better Creative Pitches

Implementing the 7 P’s for Better Creative Pitches | Advertising, I say | Scoop.it
Take a second and think about the last pitch you made that amazed you, but was a dud with the client. Now ask yourself how many critical strategic elements you addressed while creating that pitch that you didn’t illustrate in the meeting.  Do you think it would have made a difference?  Confidence in your ideas…
Karen Goldfarb Copywriter's insight:

A quick reminder to ensure you're aligning your pitch with client expectations. 

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

If John Legend Spoke At A Marketing Conference, What Might He Say? - Forbes

If John Legend Spoke At A Marketing Conference, What Might He Say? - Forbes | Advertising, I say | Scoop.it
Forbes
If John Legend Spoke At A Marketing Conference, What Might He Say?
Karen Goldfarb Copywriter's insight:

Making it look effortless takes a lot of work.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

What Is Next For Content Marketing? - Forbes

What Is Next For Content Marketing? - Forbes | Advertising, I say | Scoop.it
What Is Next For Content Marketing?
Forbes
There may be no hotter debate in marketing today than the role of content in a business's marketing strategy.
Karen Goldfarb Copywriter's insight:

"The content that most deeply connects us to a brand is rarely the content with the greatest utility. While we must certainly consider what consumers need to know about our products and services, it will be the way we create an emotional response that drives the purchasing experience." Saying the same things again: entertain them, interest them, engage them. 

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Men Prefer Electric Shocks to Being Alone With No PPhone

Men Prefer Electric Shocks to Being Alone With No PPhone | Advertising, I say | Scoop.it
“For many people, being forced to spend a few minutes alone with their thoughts is an unpleasant experience, new research suggests.”
Karen Goldfarb Copywriter's insight:
Would you rather give yourself electric shocks than sit alone without your cell phone for, like, 15 minutes? Hard to imagine.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Does P&G's Reorganized Marketing Department Go Far Enough? - Forbes

Does P&G's Reorganized Marketing Department Go Far Enough? - Forbes | Advertising, I say | Scoop.it
Does P&G's Reorganized Marketing Department Go Far Enough?
Karen Goldfarb Copywriter's insight:

"I believe it’s time to give the people who are responsible for all aspects of a brand’s life and health a new title, one that promotes a more creative approach to developing a brand: brand creative directors."

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Every Brand Is Making the Same Dumb Joke About Today's USA-Belgium Game

Every Brand Is Making the Same Dumb Joke About Today's USA-Belgium Game | Advertising, I say | Scoop.it
Leave it to brands to jump on Twitter and show their patriotism and support of American footballers today. The USA is playing Belgium at 4 p.m. ET in the World Cup, and embarrassingly, the only thing Americans seem to associate with Belgium are waffles—and by the way, Belgian waffles don’t even exist in Belgium.
Karen Goldfarb Copywriter's insight:

Sometimes escaping the obvious is just really, really hard. Like a bad waffle. 

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Pantene Ad Wants Women to Stop Saying 'Sorry'

Pantene Ad Wants Women to Stop Saying 'Sorry' | Advertising, I say | Scoop.it
Sorry we're not sorry.
In its latest ad, Pantene urges women to stop with all the apologizing.
Karen Goldfarb Copywriter's insight:

I guess this sends a good message overall, but aspects of this ad seem less like "don't apologize so much" and more like "go ahead, be selfish." But it's cool someone's highlighting it, even if it is to sell haircare products.

more...
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know

Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know | Advertising, I say | Scoop.it
A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. […]
more...
No comment yet.