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Where Are All The Women Creative Directors?

Where Are All The Women Creative Directors? | Advertising, I say | Scoop.it
Every once in a while at Fast Company, we come across a statistic so counterintuitive, we need to investigate further.
Karen Goldfarb Copywriter's insight:

“There is a study in which female consumers were asked if brands understood them and 90% said no..."

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Advertising, I say
A writer's eye-view of the ad biz and more
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How to evaluate a copywriter - Copywriter Karen Goldfarb

How to evaluate a copywriter - Copywriter Karen Goldfarb | Advertising, I say | Scoop.it
If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter—or writers—you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right writer. Pay attention to their emails. A good marketing writer should come …
Karen Goldfarb Copywriter's insight:
If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter—or writers—you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right writer.
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Six mega trends for marketing in 2017 – and a few other thoughts.

Six mega trends for marketing in 2017 – and a few other thoughts. | Advertising, I say | Scoop.it
As Warc report, using technologies such as artificial intelligence and virtual reality effectively, and rethinking social video, are among the key challenges marketers face in 2017, according to a new report produced by the industry research experts in collaboration with Deloitte Digital. Their Toolkit 2017 report examines six important marketing trends they have isolated for the year…
Karen Goldfarb Copywriter's insight:

Virtual reality, artificial intelligence and messaging apps are all on the list. 

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Five Tips for a Perfect Marriage of Sales and Marketing

Five Tips for a Perfect Marriage of Sales and Marketing | Advertising, I say | Scoop.it
Just like any relationship, sales and marketing can have tough times. But by following these five tips, you can make sales and marketing live happily (and
Karen Goldfarb Copywriter's insight:

Not new information but good reminders: provide content that backs sales up and treat sales like clients, among others.

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The First Four Years Are The Hardest… « Profoundly Disconnected

The First Four Years Are The Hardest… « Profoundly Disconnected | Advertising, I say | Scoop.it

This was from Mike Rowe to Mitt Romney in 2012:

 

"Even as unemployment remains sky high, a whole category of vital occupations has fallen out of favor, and companies struggle to find workers with the necessary skills. The causes seem clear.

 

...many of the jobs this administration has tried to 'create' are the same jobs that parents and teachers actively discourage kids from pursuing. (I always thought there was something ill-fated about the promise of three million 'shovel ready jobs' made to a society that no longer encourages people to pick up a shovel.)"

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What Makes B2B Content Remarkable for Buyers?

What Makes B2B Content Remarkable for Buyers? | Advertising, I say | Scoop.it

Some of the top elements of lead-generating B2B content.

Karen Goldfarb Copywriter's insight:

"They feel they must learn something new about their business and have a compelling reason to change their present behavior." And they still prefer text. And need emotional content.

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How to Turn Your Business Blog Readers Into Paying Customers

How to Turn Your Business Blog Readers Into Paying Customers | Advertising, I say | Scoop.it
You write content, you get traffic to the blog you've built for your business... but that doesn't mean they're going to buy straight away.

Via Peg Corwin
Karen Goldfarb Copywriter's insight:

Interesting tips here, like using promotions within your blog.

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Peg Corwin's curator insight, September 17, 2016 11:23 AM

Business from blog posts?  Yes, if you post deals, write strong calls to action, create in-line product links, weave in reviews and are not be overly promotional.  Learn how here.

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Can you hear what I hear? - Copywriter Karen Goldfarb

Can you hear what I hear? - Copywriter Karen Goldfarb | Advertising, I say | Scoop.it
Copywriters–well, at least this copywriter–can be affected by ambient sounds while working. That’s especially true of music. I find myself unable to listen to anything with lyrics while I write. Even chorales or vocal sounds can distract my attention while working, and coming up with something pithy that sells your product is challenging enough. So none …
Karen Goldfarb Copywriter's insight:

Can't listen to lyrics while you write or study? Listen to this.

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7 great examples of branded content

7 great examples of branded content | Advertising, I say | Scoop.it
We live in fast changing times for branding, marketing and advertising. As more and more of us use recording devices that let you skip TV commercials, along with ad-blocking software online, how does a brand get its message across? One increasingly popular strategy is to use branded content. From sponsored magazine articles to online webisodes, music videos to short films, this kind of content is so entertaining, informative and engaging that consumers are happy to view and share it of their own volition.
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The future of digital advertising: Ads that look back

The future of digital advertising: Ads that look back | Advertising, I say | Scoop.it
Billboards that watch you back aren't just the stuff of science fiction. Columnist Alan K'necht takes a look at the technologies that are transforming digital advertising.
Via Kamyar Shah
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Friilance's curator insight, April 28, 2016 2:24 AM

The future of digital advertising: Ads that look back

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The World’s Most Expensive-looking Font Might Surprise You

The World’s Most Expensive-looking Font Might Surprise You | Advertising, I say | Scoop.it

"bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts are rated appear more expensive, with the modern Didot selected as the diamond of all fonts.We speak with typography designers about their thoughts on typography and cost, and whether there are certain font characteristics associated with luxury.

Karen Goldfarb Copywriter's insight:

"...bold typefaces with rounder terminals appear cheaper, whereas lighter weights, serifs, and contrasts are rated appear more expensive, with the modern Didot selected as the diamond of all fonts." That's the font used in Vogue and Harper's Bazaar mastheads."

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Big Drop in Chemical Levels in Girls Who Switched Cosmetics

Big Drop in Chemical Levels in Girls Who Switched Cosmetics | Advertising, I say | Scoop.it
UC Berkeley study finds that girls who switched for just three days to cosmetics labelled free of certain chemicals saw a significant drop.
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Creative Isn’t Dead. But It Could Be.

Creative Isn’t Dead. But It Could Be. | Advertising, I say | Scoop.it
Anyone who thinks creative advertising is dead doesn’t know history. Even back in 1947, agencies were pronouncing its death. They talked about new techniques, new ways to make people buy things. Only
Karen Goldfarb Copywriter's insight:

Persuasion is more art than science. 

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5 packaging questions you forgot to ask - Vittles

5 packaging questions you forgot to ask - Vittles | Advertising, I say | Scoop.it
Your package is the biggest billboard for your brand. Isn’t this part of brand building? Sure is. But food packaging has so many intricacies that there’s a whole subset of … More »
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How to Create a Content Marketing System That Runs on Autopilot

How to Create a Content Marketing System That Runs on Autopilot | Advertising, I say | Scoop.it
I think we can all agree that content marketing is both practical and potent. It’s the ultimate form of inboun
Karen Goldfarb Copywriter's insight:

If you've got a team that needs to handle content marketing generation, Neil's got some ideas--including a more visual way to organize your efforts.

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How to Shake Analysis Paralysis | Lamfers & Associates

How to Shake Analysis Paralysis | Lamfers & Associates | Advertising, I say | Scoop.it
 
Karen Goldfarb Copywriter's insight:

Facing indecision? Make sure you're working with problem-solving collaborators and understand the process and the how-to business side.

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3 situations when it’s time to call in a copywriter - Copywriter Karen Goldfarb

3 situations when it’s time to call in a copywriter - Copywriter Karen Goldfarb | Advertising, I say | Scoop.it
If you’re a professional, no matter what your position, chances are you write more now than you ever have before. Emails. Social media. Blogs. Memos and reports. Analyses. The list goes on. You’re publishing all the time. And you may be good at it. You may even be great. Chances are, though, at some point …
Karen Goldfarb Copywriter's insight:

If you're facing any of these scenarios, it's time to call in a copywriter. 

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8 Food Marketing Trends You Need to Know About Right Now

8 Food Marketing Trends You Need to Know About Right Now | Advertising, I say | Scoop.it
Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd didn't know, but soon found out, that the joint sold only Organic Valley Half & Half in sizes like Lil Bit, Double and Lotta, a not-so-subtle poke in the eye to a certain mega chain.
Karen Goldfarb Copywriter's insight:

Food is fashion, food is political, food is a battleground, and it's no accident that 8-year-olds can cook better than you. Here's why.

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Tweet from @Brilliant_Ads

Tweet from @Brilliant_Ads | Advertising, I say | Scoop.it
RT @Brilliant_Ads: Creative without Strategy is called an 'Art'. Creative with Strategy is called 'Advertising'. https://t.co/vEiAA8UVBp
Karen Goldfarb Copywriter's insight:

Well said. 

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How our need for connection pushes tech further

How our need for connection pushes tech further | Advertising, I say | Scoop.it

"Dating and technology have gone hand in hand. Even in the early days of computers, tech was used to find love ..."


Via Leona Ungerer
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Time, briefs and passion: How to create engaging B2B content

It’s hard to produce engaging B2B content marketing that audiences will care about. But not impossible. Here’s some sizzling B2B content creation advice.
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New Nutrition Business

New Nutrition Business | Advertising, I say | Scoop.it
Karen Goldfarb Copywriter's insight:

FDA rethinks labeling foods with more than 3g of fat as automatically unhealthy.

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Amazing - Coca Cola Creates First Ever Drinkable Advertising Campaign

Coca Cola Creates First Ever Drinkable Advertising Campaign Website : http://hesbuzz.com Facebook : http://facebook.com/hesbuzz Twitter
Karen Goldfarb Copywriter's insight:

I like the virtual straw. It's ripe to be abused.

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Skytouch NYC's curator insight, April 8, 2016 2:34 AM
Sometimes all we need is a fresh start. We totally adore this new ad campaign of Coca Cola since we love coke.
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How to Draw Big Attention with a One-off Effort | Lamfers & Associates

How to Draw Big Attention with a One-off Effort | Lamfers & Associates | Advertising, I say | Scoop.it

Think 

Karen Goldfarb Copywriter's insight:

Think of how Google plays with their logo and you'll know immediately what they mean by bending your brand without breaking it. 

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How GE’s “Unimpossible Missions” Captures the Art of the Story

How GE’s “Unimpossible Missions” Captures the Art of the Story | Advertising, I say | Scoop.it
GE and their agency BBDO capture the “why” – why they do what they do, and “what” they as a company do in a very simple, yet dramatic way.This post was authored by TopRight Partner Bill Fasig, Master Storyteller at TopRight Partners.  As someone who is passionate about—as well as committed to—the power and efficacy of “The Art of the
Karen Goldfarb Copywriter's insight:

GE and their agency BBDO capture the “why” – why they do what they do, and “what” they as a company do in a very simple, yet dramatic way.

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7 Tips for Getting More Responses to Your Emails (With Data!)

7 Tips for Getting More Responses to Your Emails (With Data!) | Advertising, I say | Scoop.it

Our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill - and what makes an email likely to get a response is hard to determine.

Karen Goldfarb Copywriter's insight:

"Emails written at a 3rd grade reading level were optimal." I don't know anyone who reads at a 3rd grade reading level, not even my third grader. Yet this always comes up. Simplify, simplify, simplify.

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