Advertising, I say
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Advertising, I say
A writer's eye-view of the ad biz and more
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Rescooped by Karen Goldfarb Copywriter from Just Story It! Biz Storytelling
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Never promise a story & then don't --what most businesses do

Never promise a story & then don't --what most businesses do | Advertising, I say | Scoop.it

“After summiting a mountain in Alaska, our founders realized life is too big to dream small. So they started a company that would go to any length to create a rich coffee experience that…”

Blah blah blah. Not okay. You lost me.


Via Karen Dietz
Karen Goldfarb Copywriter's insight:

This article does an excellent job of differentiating what's a story vs. what's a marketing piece. Don't be vague and say something any other brand in your category can say and slap their logo on. Tell YOUR story. The one NO OTHER BRAND can tell.

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Karen Dietz's comment, June 24, 2013 7:51 PM
I love what you have shared Andrea! Yes, you and your brand via your storytelling is unique :)
Karen Dietz's comment, June 24, 2013 7:52 PM
Right on Karen - I so appreciate your comment and advice!
Karen Goldfarb Copywriter's comment, June 24, 2013 8:50 PM
Yes, all excellent.
Rescooped by Karen Goldfarb Copywriter from Just Story It! Biz Storytelling
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Why your brain loves music [& stories]

Why your brain loves music [& stories] | Advertising, I say | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.

Via Karen Dietz
Karen Goldfarb Copywriter's insight:

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

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Janet Vasil's curator insight, May 3, 2013 2:29 PM
Music in video is an art of its own that can make or break your story. This article explains some of the reasons why. Music is used to set the mood and manipulate emotions in movies, TV shows, news features and video stories and as a classically trained vocalist and TV storyteller, I always hear it. I don't like being told how to feel about something,but it can be highly effective. Think of the theme from Jaws (dum,dum,dum,dum DUM,DUM) and how it foreshadows the shark attacks - ominous and thrilling! It's a fun exercise to perk up your ears to the music used in media and notice how it plays on your emotions.
Mirjana Podvorac's curator insight, May 4, 2013 7:08 PM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 2:27 PM

brainy fun