Advertising, I say
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Advertising, I say
A writer's eye-view of the ad biz and more
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Rescooped by Karen Goldfarb Copywriter from Just Story It! Biz Storytelling
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Never promise a story & then don't --what most businesses do

Never promise a story & then don't --what most businesses do | Advertising, I say | Scoop.it

“After summiting a mountain in Alaska, our founders realized life is too big to dream small. So they started a company that would go to any length to create a rich coffee experience that…”

Blah blah blah. Not okay. You lost me.


Via Karen Dietz
Karen Goldfarb Copywriter's insight:

This article does an excellent job of differentiating what's a story vs. what's a marketing piece. Don't be vague and say something any other brand in your category can say and slap their logo on. Tell YOUR story. The one NO OTHER BRAND can tell.

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Karen Dietz's comment, June 24, 2013 2:51 PM
I love what you have shared Andrea! Yes, you and your brand via your storytelling is unique :)
Karen Dietz's comment, June 24, 2013 2:52 PM
Right on Karen - I so appreciate your comment and advice!
Karen Goldfarb Copywriter's comment, June 24, 2013 3:50 PM
Yes, all excellent.
Rescooped by Karen Goldfarb Copywriter from Just Story It! Biz Storytelling
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Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Advertising, I say | Scoop.it
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Via Karen Dietz
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Ignacio Conejo Moreno's comment, March 2, 2013 5:16 AM
Thank you, Karen, are amazing!
Denyse Drummond-Dunn's curator insight, March 2, 2013 10:15 AM

Must have been a difficult choice TED.

Karen Dietz's comment, March 2, 2013 3:43 PM
I bet it was Denyse!