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The Phobias Of Creatives [infographic]

The Phobias Of Creatives [infographic] | Advertising, I say | Scoop.it
We all have fears—spiders, heights, clowns. To highlight the fears of creative professionals, creative agency Column Five Media—in collaboration with the social network for creatives The Creative Finder—has created an infographic.


In ‘The Common Phobias of Creatives’, it states that within the office, creative types have a phobia of: PCs, Comic Sans, sterile cube farm environments, internet outages, and hovering helicopter bosses.


When freelancing, creatives fear asking for extensions, asking for payments, getting non-traditional compensations, and never being able to say “no” to a project.


When it comes to dealing with clients, creatives are afraid to get these responses: “I’m not in love with it”; “Let me circulate it around the office”; “Can we make it ‘pop’ more”; “Can we get this ASAP”; “I’ll know it when I see it”; and “This is a good start, but…”.


Creatives, are these truly your fears?


Check out the infographic above. 

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The copywriting infographic

The copywriting infographic | Advertising, I say | Scoop.it
An infographic summarizing some key copywriting ideas and techniques.
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Social Media's Biggest Screw-Ups [INFOGRAPHIC]

Social Media's Biggest Screw-Ups [INFOGRAPHIC] | Advertising, I say | Scoop.it

The list of celebrities and major brands burned by social media blunders is long and ever-growing.


Who could forget former U.S. Representative Anthony Weiner, whose tweeted crotch-shot set a new standard for political pratfalls in the social media age? Then there’s actor Woody Harrelson, whose epically failed Reddit AMA spawned a derisive meme and undermined the very film he was aiming to promote.


Among brands, there’s the Red Cross employee who accidentally tweeted about “#gettingslizzerd” from the charity’s official account rather than her personal one. Ragu, Nestle and Kenneth Cole have all showed some Twitter or Facebook ineptitude of their own as well.


But not every high-profile gaffe has to end with embarrassment or alienated fans. Handling a blunder smoothly with humor and class can actually reflect well on a celebrity or brand, turning negative into positive. The Red Cross did just that, for example, by addressing the erroneous tweet head-on — but in a lighthearted way — and partnering with a brewery for a blood drive.


The above infographic, which comes from creative agency MDG Advertising, takes a look at some of the most notable social screw-ups of the past few years. But more than that, it tracks the aftermath — for better or worse — of each mistake. Check it out above for the full rundown, and give us your own examples in the comments.

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How Much Data Is Created Every Minute? [INFOGRAPHIC]

How Much Data Is Created Every Minute? [INFOGRAPHIC] | Advertising, I say | Scoop.it
Ever wondered just how much data is funneled into the web?

 

Check out the stats below to learn the amount of data created across all of your favorite platforms. Google+ is noticeably missing from the bunch, but we’re kind of happy about that. It might be kind of embarrassing.

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