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A writer's eye-view of the ad biz and more
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Rescooped by Karen Goldfarb Copywriter from Developing Creativity!

How Technology Enhances Creativity

How Technology Enhances Creativity | Advertising, I say |

The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive. In a virtual world of infinite abundance, only creativity could ever be in short supply.


"The ugly truth is that most creative acts are failures, which is why, as Robert Weisberg points out in his book Creativity, outstanding creative work is tightly linked to prolific output

Via Douglas Eby
Karen Goldfarb Copywriter's insight:

" enhances creativity [beccause it] drastically reduces the cost of actualizing our intent. We can search domains, mix and match ideas and test concepts almost effortlessly. That means we can try out a lot more possibilities and increase the chances of producing something truly outstanding." A really great read on the process of creativity in today's technological world.

Douglas Eby's curator insight, January 28, 1:03 AM

Also see more titles on my list: Books To Fuel Your Creative Mind

Library@NYP's curator insight, January 28, 11:58 AM

Technology has transformed human experience in unlimited possibilities that we can ever imagine. 

Jan Hendrik van Dalen's curator insight, January 29, 5:44 AM

Succesvol innoveren vraagt om een duidelijke richting en het combineren van de juiste insights ....

Scooped by Karen Goldfarb Copywriter!

The copywriting infographic

The copywriting infographic | Advertising, I say |
An infographic summarizing some key copywriting ideas and techniques.
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Scooped by Karen Goldfarb Copywriter!

8 Ways SEO Should Influence Your Marketing Copywriting

8 Ways SEO Should Influence Your Marketing Copywriting | Advertising, I say |
How SEO should factor into your marketing copywriting best practices.


In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.


But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. Old school SEOs believed they could magically sprinkle keywords throughout content with the hope that it would result in solid rankings for as many keywords and keyword variations as possible. For instance, they might use “clickthrough rate” on one page, and “click-through-rate” on another page. But by doing this, you’re not only creating inconsistency in your content and confusing your audience, but you're also inconsistently alerting search engines of your expertise (as well as creating duplicate content -- eek!).


To help ensure you’re ranking for the right words -- not just any and all words -- it's important to ensure that your content is consistent. And something like an official Internet Written Style Guide can be a big help in addressing consistency issues. This may seem like a lot of work, but it’s important to develop an in-house guide that goes beyond the general rules of branding and content strategy, and hones in on the nuances and terms particular to your specific industry. To save you the time from starting from scratch, we've published HubSpot's own in-house style guide with tips for customizing it for your own use. Download it for free here.


So as you're customizing your own in-house written style guide, here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!


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