Advertising, I say
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Advertising, I say
A writer's eye-view of the ad biz and more
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Rescooped by Karen Goldfarb Copywriter from Just Story It! Biz Storytelling
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Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Advertising, I say | Scoop.it
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Via Karen Dietz
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Ignacio Conejo Moreno's comment, March 2, 2013 5:16 AM
Thank you, Karen, are amazing!
Denyse Drummond-Dunn's curator insight, March 2, 2013 10:15 AM

Must have been a difficult choice TED.

Karen Dietz's comment, March 2, 2013 3:43 PM
I bet it was Denyse!
Rescooped by Karen Goldfarb Copywriter from Just Story It! Biz Storytelling
Scoop.it!

Soundcloud explores the four effects sound has on...

Soundcloud explores the four effects sound has on... | Advertising, I say | Scoop.it
Soundcloud explores the four effects sound has on us – physiological, psychological, cognitive, and behavioral – in a concrete complement to their wonderful abstract short film, Sound.

 

So cool! Think of audio branding to get the maximum out of this video.

 

In our business storytelling it is too easy to get caught up in the visuals. But what about sound?

 

This is a great primer on how sound affects us and will get you thinking about the necessity for adding sound to your visual storytelling for high-impact and memorable pieces.

 

Enjoy!

 

Original link:

http://exp.lore.com/post/21208635527/soundcloud-explores-the-four-effects-sound-has-on ;

 


Via Karen Dietz
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